• Define and execute an ambitious roadmap to reach our traffic, acquisition, and engagement goals while considering the marketing budget • Manage our acquisition campaigns across the Google and Facebook Ads ecosystems using a Test & Learn approach • Launch new acquisition channels: Pinterest, TikTok, native ads, podcasts… and propose growth experiments to test (channel, target, A/B test, message…) • Analyze acquisition campaign performance and identify insights (top and flop, opportunities) through ad-hoc analyses • Personalize and optimize landing pages and the acquisition funnel by target/channel in close collaboration with the Product team • Develop and expand analytics (dashboards, attribution…) in partnership with the Data team • Continuously monitor marketing trends in the sector and track competitor activity

• Assist in setting up and managing A/B tests to evaluate the effectiveness of different strategies, including variations in ad copy, landing pages, and user flows. • Support the creation of marketing content and creative assets for various campaigns. • Analyze growth metrics to identify trends, insights, and opportunities for improvement. • Prepare regular reports on growth metrics, campaign performance, and other key indicators. • Assist in managing marketing budgets, including allocation, tracking, and reporting on spend across different campaigns.

• Conduct market research to identify opportunities • Qualify leads from research topics • Present our company to potential clients/partners through emails and other channels • Present our company to potential clients/partners • Identify client/partners needs on how they are going to work with us • Build long-term trusting relationships with clients/partners • Proactively seek new business opportunities in the market • Set up meetings or calls between (prospective) clients and CEO • Report to the CEO and Marketing Manager on (weekly/monthly/quarterly) results • Stay up-to-date with new products/services and new pricing/payment plans • Support the project management, technical writing and submission of grant proposals

Growth Marketing Generalist - B2B 🕙 Role details: This is a full time role for 40  contracted hours per week 💷 Salary: 40,000€ - 52,000€  🌍 Location: Remote in Ireland About the role We're looking for a generalist marketer who can write, design, and produce — and who understands that great creative only counts if it drives results. This is a hands-on, high-output role at the centre of our marketing function. We don't work with creative or content agencies, which means you'll be producing the work yourself: copy, social assets, campaign visuals, landing pages, email creative, and everything in between. You'll bring a strong design eye, sharp commercial instincts, and the ability to plan and execute campaigns end-to-end without handing off to someone else. Alongside owning content and creative production, you'll provide support managing social media, website, events, and broader marketing projects. This is a generalist role in a small, ambitious team where versatility is a genuine strength. One day, you might be building a campaign asset in Canva, writing a case study, and scheduling a week of social content. The next, you'll updating a landing page, reviewing paid ad performance, and briefing the web agency on a new page. You'll thrive here if you take pride in doing lots of things well, move fast without cutting corners, and care about the commercial impact of everything you make. What you'll be doing day to day  Content & creative production — your primary focus - Produce marketing assets yourself: social graphics, campaign visuals, email creative, presentation decks, graphic banners, posters,  infographics, one-pagers, digital ads, short-form videos, video editing, and other creative content development - Write and edit copy across all formats — blogs, case studies, social posts, email, LinkedIn newsletter, web pages, campaign collateral, and sales enablement content, as required  - Own the content calendar and ensure all activity is planned, produced, and published on time - Maintain a consistent brand voice and visual identity across every channel and touchpoint - Identify content and creative gaps and bring proactive ideas that connect to business goals - Use AI tools and smart workflows to maintain quality at pace — production efficiency matters here Campaign planning & execution - Support with planning and executing integrated marketing campaigns from brief to delivery — you own the full cycle, not just one part of it - Write ad copy and build creative assets for Meta and other paid channels; manage basic campaign setup and performance monitoring - Set up campaign tracking and ensure all campaign activity is correctly tracked/tagged for reporting - Analyse campaign performance, draw out the insight, and apply it to the next one - Produce clear post-campaign reports that demonstrate measurable impact Social media - Own 50% of organic social across LinkedIn and other relevant platforms - Plan, produce, and schedule content — you're writing the copy and making the assets, with some support from the rest of the marketing team - Monitor community engagement and respond to comments - Report on performance with genuine insight into what's working and why Website support - Co-own the management of CMS content updates — new pages, copy edits, blog publishing - Build landing pages for campaigns, ensuring copy, creative, and tracking are all correct - Liaise with the web agency on development work — brief, review, and sign off - Contribute to CRO thinking and flag UX / tech issues as you spot them Events support & wider projects - Provide content and creative support around the events programme  and help with on-the-day coordination as/when needed - Support the testing and validation of new propositions, audiences, and market opportunities through structured campaigns and content, contributing to product and go-to-market development - Pick up broader marketing projects as the team and business grow