GrowthPair

• Develop and execute a comprehensive SEO strategy spanning technical, on-page, and off-page disciplines. • Conduct in-depth keyword research and search intent mapping to identify content and ranking opportunities across the full funnel. • Optimize product pages, category pages, and landing pages for both traditional search and AI-powered search surfaces. • Collaborate with content and creative teams to produce SEO-optimized content briefs and audit existing content for gap and improvement opportunities. • Manage technical SEO health including site architecture, crawlability, page speed, Core Web Vitals, and structured data/schema markup. • Monitor, analyze, and report on organic performance using Google Search Console, GA4, and rank tracking tools.

• Develop and execute influencer marketing strategies aligned with brand and growth objectives. • Source, vet, negotiate, and manage relationships with influencers and content creators across multiple platforms. • Build and nurture a strong creator and ambassador community through ongoing engagement and relationship management. • Manage gifting, seeding, affiliate, whitelisting, and paid partnership campaigns. • Create campaign briefs and collaborate with creators to produce high performing content. • Track campaign performance, creator ROI, affiliate revenue, and key growth metrics. • Partner with internal teams including paid media, brand, lifecycle, and creative to maximize campaign impact. • Maintain influencer databases, creator CRM systems, contracts, and reporting processes. • Stay up to date on influencer marketing trends, platform updates, and creator economy best practices.

Role Description We are seeking an Influencer Marketer to lead and scale our creator partnership efforts across social platforms including Instagram, TikTok, YouTube, Facebook, and emerging channels. This role is ideal for someone who is passionate about influencer marketing, creator relationships, community building, and performance driven growth. - Develop and execute influencer marketing strategies aligned with brand and growth objectives. - Source, vet, negotiate, and manage relationships with influencers and content creators across multiple platforms. - Build and nurture a strong creator and ambassador community through ongoing engagement and relationship management. - Manage gifting, seeding, affiliate, whitelisting, and paid partnership campaigns. - Create campaign briefs and collaborate with creators to produce high performing content. - Track campaign performance, creator ROI, affiliate revenue, and key growth metrics. - Partner with internal teams including paid media, brand, lifecycle, and creative to maximize campaign impact. - Maintain influencer databases, creator CRM systems, contracts, and reporting processes. - Stay up to date on influencer marketing trends, platform updates, and creator economy best practices. Qualifications - 3-4 years of experience in influencer marketing, creator partnerships, affiliate marketing, or community management. - Experience managing influencer campaigns from outreach and negotiation through reporting and optimization. - Strong understanding of creator platforms including Instagram, TikTok, YouTube, and emerging social channels. - Experience with influencer marketing and affiliate platforms such as Aspire, GRIN, ShopMy, Impact, LTK, or similar tools. - Excellent communication, relationship building, and negotiation skills. - Strong analytical skills with experience measuring campaign performance and ROI. - Experience working with DTC, eCommerce, wellness, beauty, consumer products, or similar brands preferred. - Highly organized with the ability to manage multiple creator relationships and campaigns simultaneously. - Creative mindset with strong attention to detail. - Excellent communication and interpersonal skills. - Ability to work in U.S. work hours (PT/ ET). Benefits - Remote work, forever - Competitive USD pay - Health insurance stipend - WFH stipend - Education stipend - Co-working membership - Training modules access - Annual performance review - 10 PTO days per year

• Source candidates manually on LinkedIn based on defined client or role criteria • Manage and update job postings — including closing and reposting active listings on LinkedIn • Maintain and monitor accurate records of candidates, job listings, and hiring progress in tracking tools (e.g., Airtable, Workable) • Assist in screening candidate profiles through LinkedIn and Workable, and organizing shortlists for the MRM’s review • Support the Marketing Recruitment Manager in daily administrative and operational tasks • Contribute to maintaining an organized workflow for recruitment operations and internal documentation • Help with talent onboarding and answering inquiries

• Analyze paid media performance data to identify winning creative patterns (hooks, angles, offers, formats) • Develop and manage a structured creative testing framework • Write creative briefs informed by data that designers and video editors can execute on • Produce ad copy (hooks, scripts, headlines, CTAs) across Meta, TikTok, and Google • Create static ad concepts in Canva/Figma and edit UGC/short-form video • Run 20–50 creative variations per week using AI-accelerated production workflows • Use AI tools daily for copy iteration, concept mockups, and competitive research • Build and maintain custom AI workflows, i.e., prompt templates for ad copy by platform • Collaborate with performance marketers, designers, and video editors • Stay current on platform-specific creative best practices

• Lead the recruiting efforts to identify, engage, and hire exceptional marketers across various specializations (paid social, email marketing, content marketing, etc.). • Use your marketing expertise to create compelling job descriptions, targeted outreach, and interview processes that attract high-quality candidates. • Review resumes, portfolios, and work samples to assess candidates' marketing skills. • Work closely with internal stakeholders and clients to understand their marketing needs and deliver the best-fit talent. • Engage in meaningful conversations with marketers, leveraging your industry knowledge to nurture relationships and present GrowthPair as the premier destination for marketing talent. • Contribute to GrowthPair’s marketing strategy by assisting in email marketing, social media content creation, and brand promotion to attract more candidates and clients.

We’re looking for a Marketing Recruitment Manager to join our internal team, where your experience as a marketer will be invaluable in identifying, attracting, and recruiting other talented marketers. In this unique role, you will blend your marketing expertise with recruiting efforts, spending the majority of your time helping to build our client’s marketing teams. As a Marketing Recruitment Manager with a recruiting focus, you’ll take on the responsibility of sourcing, evaluating, and recruiting talented marketers for our clients. Your background in marketing will enable you to understand the skill sets we’re looking for and to communicate effectively with candidates. Additionally, you’ll dedicate 10-15% of your time to developing and executing marketing initiatives for GrowthPair, such as email campaigns, social media, and content marketing. Key Responsibilities: - Lead the recruiting efforts to identify, engage, and hire exceptional marketers across various specializations (paid social, email marketing, content marketing, etc.). - Use your marketing expertise to create compelling job descriptions, targeted outreach, and interview processes that attract high-quality candidates. - Review resumes, portfolios, and work samples to assess candidates' marketing skills. - Work closely with internal stakeholders and clients to understand their marketing needs and deliver the best-fit talent. - Engage in meaningful conversations with marketers, leveraging your industry knowledge to nurture relationships and present GrowthPair as the premier destination for marketing talent. - Contribute to GrowthPair’s marketing strategy by assisting in email marketing, social media content creation, and brand promotion to attract more candidates and clients.

We’re looking for a Marketing Recruitment Assistant to join our internal team, where your experience as a marketer will be invaluable in identifying, attracting, and recruiting other talented marketers. In this unique role, you will blend your marketing expertise with recruiting efforts, spending the majority of your time helping to build our client’s marketing teams. This role is ideal for someone who is detail-oriented, organized, and eager to grow in the HR and recruitment field. The Marketing Recruitment Assistant will be responsible for manual sourcing on LinkedIn, maintaining and updating job posts, and ensuring smooth administrative support across recruitment operations. Key Responsibilities: - Source candidates manually on LinkedIn based on defined client or role criteria - Manage and update job postings — including closing and reposting active listings on LinkedIn - Maintain and monitor accurate records of candidates, job listings, and hiring progress in tracking tools (e.g., Airtable, Workable) - Assist in screening candidate profiles through LinkedIn and Workable, and organizing shortlists for the MRM’s review - Support the Marketing Recruitment Manager in daily administrative and operational tasks - Contribute to maintaining an organized workflow for recruitment operations and internal documentation - Help with talent onboarding and answering inquiries

We are seeking an AI-native Creative Strategist to own the creative-to-performance loop across paid social and paid media. This role sits between data and creative output, analyzing what's working, identifying winning angles, and directing the next round of ad creative. You'll work across Meta, TikTok, and Google, using AI tools to produce at 3-5x the speed of a traditional creative team. This is not a media buying role. This is not a design role. This is the person who turns performance data into creative direction and closes the feedback loop faster than anyone else. Key Responsibilities - Analyze paid media performance data to identify winning creative patterns (hooks, angles, offers, formats) - Develop and manage a structured creative testing framework - Write creative briefs informed by data that designers and video editors can execute on - Produce ad copy (hooks, scripts, headlines, CTAs) across Meta, TikTok, and Google - Create static ad concepts in Canva/Figma and edit UGC/short-form video - Run 20–50 creative variations per week using AI-accelerated production workflows - Use AI tools daily for copy iteration, concept mockups, and competitive research - Build and maintain custom AI workflows, i.e., prompt templates for ad copy by platform - Collaborate with performance marketers, designers, and video editors - Stay current on platform-specific creative best practices

We are seeking an AI-native Creative Strategist to own the creative-to-performance loop across paid social and paid media. This role sits between data and creative output, analyzing what's working, identifying winning angles, and directing the next round of ad creative. You'll work across Meta, TikTok, and Google, using AI tools to produce at 3-5x the speed of a traditional creative team. This is not a media buying role. This is not a design role. This is the person who turns performance data into creative direction and closes the feedback loop faster than anyone else. Key Responsibilities - Analyze paid media performance data to identify winning creative patterns (hooks, angles, offers, formats) - Develop and manage a structured creative testing framework - Write creative briefs informed by data that designers and video editors can execute on - Produce ad copy (hooks, scripts, headlines, CTAs) across Meta, TikTok, and Google - Create static ad concepts in Canva/Figma and edit UGC/short-form video - Run 20–50 creative variations per week using AI-accelerated production workflows - Use AI tools daily for copy iteration, concept mockups, and competitive research - Build and maintain custom AI workflows, i.e., prompt templates for ad copy by platform - Collaborate with performance marketers, designers, and video editors - Stay current on platform-specific creative best practices