Growth Marketing Generalist - B2B 🕙 Role details: This is a full time role for 40  contracted hours per week 💷 Salary: 40,000€ - 52,000€  🌍 Location: Remote in Ireland About the role We're looking for a generalist marketer who can write, design, and produce — and who understands that great creative only counts if it drives results. This is a hands-on, high-output role at the centre of our marketing function. We don't work with creative or content agencies, which means you'll be producing the work yourself: copy, social assets, campaign visuals, landing pages, email creative, and everything in between. You'll bring a strong design eye, sharp commercial instincts, and the ability to plan and execute campaigns end-to-end without handing off to someone else. Alongside owning content and creative production, you'll provide support managing social media, website, events, and broader marketing projects. This is a generalist role in a small, ambitious team where versatility is a genuine strength. One day, you might be building a campaign asset in Canva, writing a case study, and scheduling a week of social content. The next, you'll updating a landing page, reviewing paid ad performance, and briefing the web agency on a new page. You'll thrive here if you take pride in doing lots of things well, move fast without cutting corners, and care about the commercial impact of everything you make. What you'll be doing day to day  Content & creative production — your primary focus - Produce marketing assets yourself: social graphics, campaign visuals, email creative, presentation decks, graphic banners, posters,  infographics, one-pagers, digital ads, short-form videos, video editing, and other creative content development - Write and edit copy across all formats — blogs, case studies, social posts, email, LinkedIn newsletter, web pages, campaign collateral, and sales enablement content, as required  - Own the content calendar and ensure all activity is planned, produced, and published on time - Maintain a consistent brand voice and visual identity across every channel and touchpoint - Identify content and creative gaps and bring proactive ideas that connect to business goals - Use AI tools and smart workflows to maintain quality at pace — production efficiency matters here Campaign planning & execution - Support with planning and executing integrated marketing campaigns from brief to delivery — you own the full cycle, not just one part of it - Write ad copy and build creative assets for Meta and other paid channels; manage basic campaign setup and performance monitoring - Set up campaign tracking and ensure all campaign activity is correctly tracked/tagged for reporting - Analyse campaign performance, draw out the insight, and apply it to the next one - Produce clear post-campaign reports that demonstrate measurable impact Social media - Own 50% of organic social across LinkedIn and other relevant platforms - Plan, produce, and schedule content — you're writing the copy and making the assets, with some support from the rest of the marketing team - Monitor community engagement and respond to comments - Report on performance with genuine insight into what's working and why Website support - Co-own the management of CMS content updates — new pages, copy edits, blog publishing - Build landing pages for campaigns, ensuring copy, creative, and tracking are all correct - Liaise with the web agency on development work — brief, review, and sign off - Contribute to CRO thinking and flag UX / tech issues as you spot them Events support & wider projects - Provide content and creative support around the events programme  and help with on-the-day coordination as/when needed - Support the testing and validation of new propositions, audiences, and market opportunities through structured campaigns and content, contributing to product and go-to-market development - Pick up broader marketing projects as the team and business grow

• Development of our presence in Supply Chain Management • Team management of Supply Chain Consultants • Initiation of innovative topics with a focus on digitalization • Design of tailored service offerings in Supply Chain Management • Driving business development activities and unlocking new market potential • Leading sales activities and preparing customized proposals • Leading large client projects and playing a key role in strategic challenges

• Drive Freebird’s marketing (digital and offline), branding, positioning and community growth • Develop and implement growth marketing campaigns • Master PPC (AdWords, Facebook, Instagram, LinkedIn) • Collaborate with community, product, and design teams • Create brand marketing campaigns and investigate growth opportunities

• Provide leadership and direction to Mini Business Managers and the Administration team. • Conduct performance reviews, set objectives, and foster a culture of excellence and continuous improvement. • Oversee the creation and refinement of compelling content for various platforms, ensuring clear, effective communication that aligns with our brand voice. • Lead the development of insightful case studies that showcase our successes. • Cultivate a strong community by engaging with members, identifying their needs, and facilitating valuable connections. • Organize and manage the scheduling and logistics of internal and external trainings. • Ensure trainers and training materials meet the company's quality standards. • Oversee the hiring process, including interviewing, assessing, and onboarding new staff. • Administer HR-related documents and policies, and handle workplace dynamics. • Manage our social media presence and campaigns, engaging with our audience and maintaining a positive brand image. • Create and implement marketing strategies to attract new clients and retain existing ones. • Content Creation (Text, Graphics, Video, AI) and curation for Social Media and customer communication. • Organising Quiz, Competition and successful execution for subjects covered in Engg, Science, Commerce, Arts, MBA programs, UPSC Exams etc. • Develop and execute strategies for business expansion and revenue generation. • Analyze market trends and adapt business plans accordingly. • Establish and maintain partnerships with other organizations to leverage mutual interests. • Actively network to identify new business opportunities and areas for collaboration. • Utilize SaaS products to create high-converting landing pages. • Leverage digital marketing tools to enhance online presence and drive business results. • Approach challenges and opportunities with an innovative, entrepreneurial mindset. • Identify and analyze new business models that could contribute to the company's success.