Astound is a leading provider of internet, WiFi, mobile, and TV services, dedicated to connecting communities and empowering lives through innovative technology. We also keep businesses connected with dependable fiber infrastructure and internet solutions backed by award-winning service, helping organizations thrive in an increasingly connected world. At the forefront of digital transformation, we continuously evolve our offerings to meet the dynamic needs of our customers—delivering reliable connectivity and groundbreaking digital experiences. Our commitment to excellence extends beyond infrastructure. We invest in our people through personalized training, coaching, and a supportive work environment that fosters growth and opportunity. Employees are empowered to represent a superior telecommunications company while making a meaningful impact in the communities we serve. We offer a robust benefits package that includes rewards, recognition programs, and employee discounts—ensuring our team members are supported in both their professional and personal journeys. At Astound, we believe in creating astounding possibilities for everyone, everywhere. A Day in the Life of the The Sr. Marketing Analyst is responsible for transforming complex marketing, customer, and product performance data into actionable insights that inform strategic decisions across the organization. This role partners closely with marketing, sales, finance, and product teams to optimize campaigns, improve targeting, and identify growth opportunities. The Sr. Marketing Analyst reports to the Manager, Marketing Analytics and is expected to demonstrate advanced analytical capability, business acumen, and strong data storytelling skills. - Analyze complex, multi‑source marketing datasets to identify trends, patterns, and optimization opportunities. - Build advanced dashboards, reports, and data visualizations to support cross-functional insights and KPI reporting. - Support campaign optimization by evaluating channel performance, attribution paths, and customer behavior. - Develop predictive models and statistical analyses to forecast outcomes and improve marketing ROI. - Refine and maintain customer segmentation models based on demographics, behavior, and lifecycle insights. - Partner with marketing leadership to develop data-driven targeting strategies and personalization frameworks. - Conduct competitive and market analysis to guide strategic planning. - Present analytical findings to leadership with clear recommendations aligned to business goals. - Ensure data quality, documentation, and best practices across reporting environments. - Collaborate with analytics engineers and IT teams on data infrastructure improvements. - Mentor junior analysts on analytical techniques, tools, and best practices. - Other duties as assigned. What You Bring to the Table: - 3+ years of experience in marketing analytics, business intelligence, or related data-driven roles. - Experience with data visualization tools (Power BI, Tableau, or similar). - Experience in telecommunications or subscription-based services is a plus. - Strong proficiency in SQL; experience with Python or R preferred. - Ability to interpret complex datasets and translate findings into actionable business recommendations. - Excellent communication and presentation skills. - High attention to detail with a hands-on, problem-solving approach. - Strong understanding of digital marketing metrics, attribution, segmentation, and customer journey analysis. - Ability to manage multiple projects and meet deadlines in a fast-paced environment. Education: - High school diploma or equivalent required - Bachelor’s or Master’s degree in Marketing Analytics, Business Analytics, Statistics, Data Science, or related field a plus. We're Proud to Offer a Comprehensive Benefits Package Including: - 401k retirement plan, with employer match - Insurance options including: medical, dental, vision, life and STD insurance - Paid Time Off/Vacation: Starting at 80 hours per year, and increases based on tenure with the organization - Floating Holiday: 40 hours per year - Paid Holidays: 7 days per year - Paid Sick Leave: Astound allows a number of paid sick hours per calendar year and varies based on state and/or local laws - Tuition reimbursement program - Employee discount program *Benefits listed above are for regular full-time position Base Compensation: The base compensation range for this position is $75,000 - $115,000 plus opportunities for benefits. The base pay range represents the low and high end of the hiring range for this job. Actual pay will vary and may be above or below the range based on various factors including but not limited to location, relevant skills, experience, and capabilities. Our Mission Statement: * Take care of our customers * Take care of each other * Do what we say we are going to do * Have fun Astound is proud to be an Equal Opportunity Employer, and we are dedicated to cultivating an inclusive workplace where employees feel valued, respected, and empowered. Discrimination of any kind has no place here. We are committed to providing equal opportunities for all employees and applicants, regardless of race, color, religion, sex, gender, pregnancy, childbirth and related conditions, national origin, age, physical and mental disability, marital status, sexual orientation, genetic information, military or veteran status, citizenship, or other status or characteristic protected by applicable law. We strive to create a culture that celebrates our differences and promotes fairness and inclusivity in all aspects of our business. FCO (For San Francisco Candidates only): Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records. CCPA Employee Privacy Policy (For California Candidates Only): https://www.astound.com/wp-content/uploads/2023/09/CCPA-Employee-Privacy-Notice.pdf

• deliver insights and identify new opportunities in line with the campaigns in our current Lifecycle Marketing (LCM) Roadmap • responsible for analysing the impact of LCM initiatives on key metrics such as AOV, LTV, retention, re-order rates, compounding customer value and customer behaviour trends • optimising and informing future lifecycle strategies based on evaluating the impact they have on changing customer behaviour

• Analyze paid marketing campaigns across multiple channels, regions, creatives • Build regular reports and provide ad-hoc analytics on marketing effectiveness (CAC, ROI, LTV, attribution). • Connect marketing data with product metrics to measure the true business impact of campaigns. • Monitor marketing funnel health and detect anomalies or drops in performance. • Collaborate with product analysts, marketers, and data engineers to improve data pipelines and tracking. • Provide actionable insights and recommendations to optimize campaigns and budget allocation.

Role Description Placer.ai is looking for a Marketing Analyst & ABM Specialist to own day-to-day marketing analytics while playing a hands-on role in how we execute and measure account-based marketing. This role sits at the intersection of marketing, sales, and data — you'll be the first point of contact for marketing analytics questions, and you'll use those same analytical chops to make our ABM campaigns and sales enablement efforts sharper and more effective. This is a great fit for someone early in their career who is equally comfortable in a spreadsheet and a stakeholder conversation — someone who wants to understand how the business works, not just report on it. Responsibilities - Marketing Analytics (Primary Focus) - Be the default owner for marketing analytics questions — "What happened?", "Why did this change?", "Can we break this down by X?" - Build, maintain, and iterate on dashboards used by Marketing, Sales, and leadership - Analyze the full funnel (lead → conversion → expansion) across marketing channels, surfacing trends, drop-offs, and anomalies worth investigating - Sanity-check metrics and ensure numbers are being interpreted correctly — push back when they're not - Explain campaign and funnel performance clearly to non-technical stakeholders - Document metric definitions and assumptions so knowledge doesn't stay locked in people's heads - Help monitor data quality and investigate issues as they arise - ABM Campaign Support - Coordinate execution of ABM campaigns across Sales and Marketing, including audience targeting and marketing activities tied to specific accounts - Use campaign performance data and intent signals to inform which accounts are most engaged and surface that context for AEs - Track ABM campaign metrics and translate findings into clear, actionable updates for stakeholders - Partner with Content teams to ensure the right content and assets are mapped to the right accounts and buying stages - Act as a resource for AEs by connecting them to the right content, assets, and data signals at the right stage of their deals - Bring a data-informed perspective to sales and marketing reviews — helping the team understand what campaigns are influencing pipeline and where the gaps are Qualifications - 1–2 years of experience in marketing analytics, marketing operations, or a closely related field - Familiarity with SQL — joins, aggregations, window functions, deduplication logic - Experience working with real-world marketing or GTM data (messy data welcome) - Solid understanding of funnels, cohorts, and basic attribution concepts - Ability to explain metrics and caveats clearly to non-technical audiences - Organized and proactive about documentation - Native-level English proficiency - Willingness to take calls in the evening Requirements - Nice to Have (Willing to Learn On the Job) - Experience with BI tools (Looker, Tableau, Hex, Mode, Power BI, etc.) - Exposure to data warehouses (Databricks, BigQuery, Snowflake, Redshift, etc.) - Familiarity with CRM or GTM tools (Salesforce, HubSpot, campaign platforms, website analytics) - Python for analysis or light automation (Pandas, Polars, DuckDB, etc.) - Traits That Matter - Curious and comfortable with ambiguity — calm when the numbers don't make sense at first - Willing to say "this metric is misleading" and explain why - Interested in understanding how the business works, not just pulling reports - Collaborative enough to earn trust with both Sales and Marketing stakeholders Benefits - Join a rocketship! We are pioneers of a new market that we are creating - Take a central and critical role at Placer.ai - Work with, and learn from, top-notch talent - Competitive salary - Excellent benefits