• Own and manage multi-channel CRM campaigns (Email, Push Notifications, In-app Banners, etc.) to drive user acquisition, activation, and retention. • Conduct rigorous A/B testing on messaging, payouts, and campaign structures using SQL and BI tools to track performance and refine strategies. • Analyze post-campaign results against set KPI metrics to determine effectiveness, identify trends, and provide actionable insights for future initiatives. • Design and manage growth projects such as voucher programs, task-based incentives, and loyalty schemes to move users through the lifecycle stages. • Monitor deliverability metrics and user behavior data to identify friction points in the user journey and implement quick, logical solutions to improve conversion. • Manage and optimize marketing budgets and strategic payouts, ensuring a high ROI and sustainable CAC (Customer Acquisition Cost). • Partner with Product, Data, and Design teams to ensure marketing processes are streamlined and standardized across all touchpoints. • Ensure timely execution of planned campaigns in all targeted channels and follow up with measurement of those campaigns. • Stay updated on emerging trends, competitor landscape, and growth hacking best practices within the crypto and digital marketing ecosystem.

The Company ApprovalMax is a product-led B2B SaaS company in accounts-payable automation, integrating with Xero, QuickBooks, and NetSuite. Our users love the product, the challenge is making sure more of the right people discover it. This role exists to turn paid channels and digital spend into a predictable, scalable growth engine that delivers free trials, demos, and pipeline. The Role We’re looking for a senior Growth Marketing Manager to own and drive performance across our paid and digital channels. This isn’t a traditional PPC role. We need a strategic operator who experiments boldly, improves systems, and delivers measurable growth. You’ll amplify and convert existing content, optimise acquisition campaigns, improve funnels, and leverage AI and automation to scale results. Acting as a thought partner to the Director of Digital and Demand Generation, you’ll combine hands-on execution with insight-driven strategy, testing new ideas, expanding channels, and maximising pipeline contribution. The ideal candidate is data-driven, commercially minded, and thrives on experimentation and continuous improvement. This is a fully remote UK-based role, with occasional travel to the London office for team days Responsibilities: Own paid acquisition performance - Build, manage, and continuously optimise campaigns across Google Ads, LinkedIn, and other channels (Email, Meta, G2, Bing, Reddit) where our buyers spend time. - Manage account structures, bidding strategies, audiences, and creative testing to reduce CAC and improve ROAS. - Use AI workflows, automation rules, and custom audiences to sharpen performance. - Expand beyond brand campaigns into scalable acquisition and retargeting. - Be accountable for results (trials, demos, pipeline contribution), not just activity (impressions, clicks). Drive experimentation & growth - Design and run structured experiments: new audiences, messaging angles, campaign types, new channels, and ad formats. - Build and own a testing roadmap for not just random one-off tests but a deliberate programme of learning. - Manage a dedicated test budget and build business cases to scale what works. Improve funnel & Conversion performance - Challenge and improve landing page performance and user journeys, do not blindly accept poor UX. - Work with content and design to increase conversion rates from click to signup to trial. - Use behavioural tools (Hotjar, Clarity, PostHog) to inform CRO decisions. Build smarter systems & leverage AI - Use AI tools (Claude, Gemini, etc.) to accelerate copy testing, campaign builds, and reporting. - Help build campaign automation, reporting automation, and scalable marketing workflows. - Work with the Marketing Ops Manager on attribution, tracking, and data infrastructure improvements. This is a digital-first, tech-enabled role and not a manual, old-school PPC operator. Own reporting & insights - Build and maintain clear reports and dashboards in Looker studio/GA4/HubSpot that show paid performance against business outcomes. - Report against trials, demos, CAC, payback, and funnel conversion rates as north-star metrics. - Proactively surface insights: what happened, why, and what to do next. - Provide leading indicators (CPA, CPC, CVR) daily/weekly, and lagging indicators (CAC, LTV, pipeline) monthly. Collaborate across marketing - Request relevant content (webinars, videos, case studies, product launches) for testing and building demand through paid channels. - Partner with field, product, and customer marketing to extend campaign reach. - Give creative and strategic input, not just execute briefs handed to them. - Act as a thought partner to the Director: bring ideas, challenge thinking, help prioritise. Support and build new GTM plays - Support Unify go-to-market initiatives with building new targeted campaigns. - Help build and optimise email outbound workflows alongside marketing ops. - Contribute to new vertical campaigns (e.g. construction) in partnership with regional marketing leads. - Connect paid strategy to the broader demand-generation and demand-capture philosophy (not just lead gen). Must-haves - 4+ years hands-on experience in performance or growth marketing, ideally in B2B SaaS or FinTech. - Deep expertise in Google Ads (search, display, PMax, scripting, bid strategies, search query management). - Strong LinkedIn Ads experience; exposure to Email, Unify, Meta, G2, or Bing is a plus. - Proven track record of improving performance metrics and scaling campaigns. - Experience designing and running structured experiments (not just A/B testing ad copy). - Solid understanding of attribution, conversion tracking, and marketing funnels. - Proficiency with HubSpot Marketing Hub and GA4. - Comfortable using AI tools to accelerate work (copy, analysis, reporting). - Native or near-native English speaker with excellent written communication. - UK-based, with legal right to work in the UK. Nice-to-haves - Experience with CRO and behavioural tools (Hotjar, Microsoft Clarity, PostHog). - Familiarity with SEO/SEM tools (Ahrefs, SEMrush) to inform paid strategy. - Experience building dashboards in HubSpot or similar. - Experience in AP automation, accounting software, or FinTech verticals. - Familiarity with product-led growth models and free-trial funnels. - Proactive and self-starting: brings ideas, does not wait for direction. - Commercially minded: thinks in pipeline and revenue, not just clicks and impressions. What we Offer: - Regular performance-based compensation reviews - 26 days paid time off - 1 additional day off for your Birthday - Remote office assistance - Service years recognition financial reward - Growing international business with 10,000+ subscribers

• Act as a Deployed Operator: Step into portfolio companies as an interim growth leader to solve their most critical problems—whether it's cracking a new acquisition channel, fixing broken unit economics, or navigating a high-stakes pivot. • Engineer Compounding Impact (Portfolio Enterprise Value): Design and execute high-velocity, rigorous experiments across the portfolio to find and scale new growth levers. Your focus is not on one-off wins, but on discovering repeatable, high-leverage strategies. • Build the Playbook: Codify every learning from your engagements into reusable frameworks, systems, and playbooks. Your primary output is not just the result of your work, but the system you leave behind that makes the entire portfolio smarter. • Serve as a Strategic Advisor: Act as a trusted thought partner to our portfolio CEOs, helping them deconstruct complex growth problems, identify leverage points, and make high-consequence decisions with intellectual honesty.

Dein neuer Traumjob bei Studyflix Studyflix ist mit über 6 Mio. Nutzern die größte kostenlose E-Learning- und Karriere-Plattform im DACH-Raum! Unsere Mission ist es, allen SchülerInnen und StudentInnen kostenlosen Zugang zu hochwertiger Bildung und zu den besten Jobs zu geben. Für unsere Unternehmenskunden sind wir der Game Changer im War for Talents. Du verstehst, wie man Schüler und Studierende über Social Media, Influencer, Performance-Kanäle und Content entlang des Funnels begeistert, aktiviert und langfristig bindet? Dann bist du als (Senior) Growth Marketing Manager (m/w/d) bei uns genau richtig und treibst das Wachstum unserer kostenlosen Lernplattform maßgeblich voran. Das sind deine Aufgaben: - Konzeption und Management von Social-Media- und Influencer-Kampagnen – von Creator-Kooperationen bis zu viralen Content-Formaten - Verantwortung für den Aufbau, die Steuerung und Optimierung von Paid-Kampagnen (Meta, TikTok, YouTube, Google etc.) - Weiterentwicklung unseres CRM- und Retention-Marketings (E-Mail, Push, In-App-Kommunikation) zur Erhöhung von Engagement und Lifetime Value - Identifikation und Testing neuer Wachstumshebel und Akquisitionskanäle (z. B. Partnerships, UGC, Community-Ansätze) - Enge Zusammenarbeit mit Content-, Product- und Data-Teams zur Entwicklung integrierter Growth-Initiativen - Analyse von Performance-KPIs und Ableitung konkreter Handlungsempfehlungen Das bringst du mit: - Mindestens 4 Jahre relevante Berufserfahrung im Growth oder Performance Marketing, idealerweise im B2C- oder EdTech-Umfeld - Nachweisbare Erfolge im Aufsetzen und Skalieren von Kampagnen über Paid Social-, Search- und Influencer-Marketing - Starkes Verständnis für Social Media-Trends, Creator-Ökosysteme und datenbasierte Content-Strategien - Sicherer Umgang mit Tools wie GA4, Meta Ads Manager, TikTok Ads, HubSpot, Looker Studio oder vergleichbaren Plattformen - Analytische Stärke kombiniert mit Kreativität, Mut zum Experimentieren und Hands-on-Mentalität - Exzellente Kommunikationsfähigkeiten und Freude an cross-funktionaler Zusammenarbeit - Eigenständige, strukturierte Arbeitsweise und hohe Umsetzungsgeschwindigkeit - Sehr gute Deutschkenntnisse (min. C2-Niveau) Was wir dir bieten: - Du wirst Teil eines motivierten und ambitionierten Teams, mit dem du unsere Erfolgsgeschichte aktiv mitgestaltest - Bei uns gibt es flache Hierarchien, viel persönlichen Gestaltungsfreiraum und eine faire Vergütung - Zudem erhältst du als Mitglied der Bertelsmann-Familie Zugang zu einer Vielzahl exklusiver Shopping-Rabatte bei zahlreichen Unternehmen - Obendrauf schenken wir dir an Heiligabend und Silvester jeweils einen halben Urlaubstag - 100% Remote-Option und flexible Arbeitszeiten - Wenn du vor Ort bist, erwarten dich außerdem coole Teamevents, gratis Kaffee, Obst + Snacks und süße Bürohunde Du hast Lust bei uns durchzustarten? Dann sende uns noch heute deine Bewerbung inkl. Lebenslauf und Zeugnissen zu – ganz ohne Anschreiben! Wir fördern Chancengleichheit und freuen uns über Bewerbungen von Menschen mit Behinderung. Bei gleicher Eignung werden diese Bewerbungen bevorzugt behandelt. Wir freuen uns auf Dich!