Superduper.io

• Identify, build, and scale acquisition channels, including influencers / creators, affiliates, SEO / organic search, community platforms (eg. Telegram, Discord, Reddit) • Continuously explore and test new growth opportunities across emerging channels • Develop a more efficient approach to influencer marketing, identifying undervalued creators and performance-driven partnerships • Structure deals focused on ROI, not vanity metrics, and test alternative models, including micro-influencers and performance-based partnerships • Run rapid tests across channels, creatives, and messaging, measuring and optimizing for CAC, LTV, and payback period • Track and report on performance across all acquisition channels, building a clear view of channel-level ROI and player quality by source

• Own lifecycle marketing across email, SMS, and in-platform messaging • Design player journeys: Onboarding and activation (FTD into repeat deposit), Retention and reactivation, Churn prevention • Develop campaign concepts that drive engagement and revenue, not just sends • Partner with Casino and Sportsbook teams to turn product features, events, and releases into compelling campaigns • Translate games, promotions, and platform features into clear player-facing value propositions • Define hypotheses for all campaigns > what are we testing and why? • Forecast expected outcomes (conversion, retention, NGR impact) • Run A/B tests across offers, messaging, segmentation, timing • Continuously iterate based on results • Own performance of lifecycle campaigns: Conversion rates, Retention (D7, D14, D30), NGR / LTV impact • Analyze results and translate into clear insights and next actions • Identify high-potential players and emerging VIPs within the retail base • Define player segments based on behavior, value, and lifecycle stage • Drive personalized experiences that maximize engagement and profitability • Build and deploy CRM campaigns directly within platforms (email, SMS, in-product messaging) • Own campaign QA, scheduling, and launch • Ensure campaigns are executed accurately and on time

• Grow Bluff's partner and affiliate program - recruiting, onboarding, and managing relationships with partners across multiple channels. • Identify and activate high-value traffic sources including affiliate networks, community channels, influencers, and more. • Monitor affiliate performance, track KPIs, and optimize campaigns for quality player acquisition. • Work closely with internal teams on bonus structures, landing pages, and promotional materials to maximize conversion. • Stay plugged into crypto casino communities to surface emerging traffic opportunities and stay ahead of competitors.