• Leading digital experience delivery by translating global requirements into UX/UI solutions, creating wireframes/prototypes (Figma), and implementing experiences in Adobe Experience Manager (AEM). • Driving global web experience initiatives through strong project management, ensuring on-time/on-budget execution and alignment to broader digital strategy. • Owning marketing automation strategy and execution, including campaign architecture, build, launch, and optimization to improve performance. • Managing marketing automation operations including data hygiene, list segmentation, and lead management processes in partnership with marketing and sales teams. • Partnering with marketing teams, enterprise marketing technology teams, and developers to define objectives, requirements, and key deliverables across marketing automation and owned web properties.

• Build and manage Pardot workflows: engagement programs, automated rules, completion actions, and lead scoring/grading. • Build and maintain landing pages, forms, and email templates. • Collaborate with sales to ensure lead nurturing aligns with pipeline stages and SLAs. • Optimize scoring models to improve marketing-to-sales conversion. • Produce detailed campaign performance and attribution reports using Pardot and B2B Marketing Analytics. • Manage subscriber data, data extensions, and segmentation strategies. • Monitor campaign performance and deliverability; recommend optimizations. • Maintain platform configuration, user access, and compliance with data protection policies. (GDPR, CANSPAM, & CPPA) • Establish deliverability best practices, compliance standards, and governance frameworks for email. • Serve as platform owner responsible for release management, optimization, and roadmap planning. • Configure and maintain Sales Cloud including objects, fields, page layouts, validation rules, and process automation. • Implement workflows and automation using Flows (in partnership with Salesforce developers). • Manage integrations between Marketing Cloud/Pardot and Sales Cloud to ensure seamless data flow. • Perform data hygiene, deduplication, and ongoing CRM optimization. • Develop documentation, training materials, and conduct end-user training. • Ensure platform governance, data integrity, and adherence to best practices. • Manage campaign calendars, tracking, A/B testing, and analytics dashboards. • Work with internal and external stakeholders to support integrations, third-party tools, and API connections.

• Part of the marketing team, supporting the digitalization of the energy sector • Automating marketing processes and optimizing the lead funnel • Implementing and optimizing lead generation and nurturing flows in HubSpot • Responsible for marketing performance tracking across all channels • Planning and optimizing paid campaigns with a focus on Google Search, YouTube, and LinkedIn • Further developing the website in Webflow and implementing basic SEO • Strategic copywriting for ads, landing pages, print materials, lead-nurturing emails, and website content • Supporting cross-functional initiatives such as events and campaign concepts

• Supervise and manage all payments within the Events and Marketing departments using 1C. • Ensure accuracy and timeliness in processing invoices and expenses. • Maintain control over payment execution throughout approval stages. • Collaborate closely with treasury and budget control departments to ensure seamless financial operations. • Manage document flow related to billing for organized record-keeping. • Manage and update a spreadsheet to track the status of payments; provide regular updates on payment statuses to the team members. • Coordinate with contractors, event organizers, agencies and other external parties for new agreements and contract signings. • Facilitate effective communication between internal legal and compliance departments, including through Jira, for smooth contract signings with external parties. • Establish and maintain a document database for contracts and agreements; remind team members of upcoming deadlines and timelines associated with contracts and agreements. • Collection of necessary KYC documents from external parties. • Maintain the timeline for budget planning and corrections; send reminders to department management about important deadlines related to budget planning. • Prepare financial reports detailing departmental expenses. • Assist in making quarterly budget corrections and participate in budget planning processes. • Upload relevant financial data into 1C for effective budget management. • Utilize 1C for financial management and reporting. • Work proficiently in Excel for data analysis and tracking.