• Manage end-to-end marketing execution workflows. Ensure campaigns move from brief to launch on time and error-free. Build and maintain the operational cadences, checklists, and handoff processes that keep marketing running smoothly across a high-volume D2C environment. • Serve as the primary operational point of contact for external agencies. Manage timelines, deliverables, and performance accountability. Ensure agencies are aligned, briefed properly, and delivering against expectations. • Own the marketing technology stack and integrations. Ensure tools are configured correctly, data flows are clean, and the team has what it needs to execute. Lead QA across campaigns, landing pages, and patient acquisition funnels. • Ensure operational readiness for all marketing launches, new service line rollouts, and growth experiments. Coordinate cross-functional dependencies so nothing falls through the cracks. • Develop and enforce standard operating procedures across all marketing execution. Identify inefficiencies, reduce rework, and continuously improve how the team operates.

• Establish and uphold standard operating procedures across marketing execution • Identify inefficiencies, reduce rework, and continuously improve how the team operates • Lead ownership of the marketing technology stack and integrations • Ensure tools are correctly configured, data flows are accurate, and the team is equipped to execute • Drive QA across campaigns, landing pages, and patient acquisition funnels • Act as the primary operational contact for external agencies • Oversee timelines, deliverables, and performance accountability to ensure partners are aligned, well-briefed, and meeting expectations • Ensure operational preparedness for marketing launches, new service rollouts, and growth experiments • Own end-to-end execution workflows—moving campaigns from brief to launch on time and with high accuracy • Build and maintain operating cadences, checklists, and handoff processes that keep marketing running efficiently in a high-volume D2C setting

• Optimize marketing-to-sales funnel performance, ensuring seamless lead handoff and improved conversion rates. • Enhance marketing analytics and attribution models to measure campaign ROI and drive data-backed decision-making. • Partner with marketing, sales, and finance to ensure alignment on KPIs, pipeline forecasting, and revenue growth strategies. • Manage marketing automation platforms (Pardot, Marketo, or HubSpot) and integrate with Salesforce to optimize campaign execution and lead management. • Identify and implement automation and process improvements to scale revenue operations effectively. • Develop and maintain SLAs between marketing and sales teams for lead response, qualification, and follow-up. • Collaborate with marketing, SDRs, and sales leaders to ensure marketing-generated leads are effectively nurtured and converted. • Improve data quality and segmentation for targeted marketing campaigns and account-based marketing (ABM) initiatives. • Support campaign tracking, reporting, and dashboard creation for visibility into marketing impact on pipeline and revenue. • Own marketing and sales performance reporting, providing insights on lead conversion, pipeline progression, and revenue impact. • Analyze pipeline health, marketing effectiveness, and sales efficiency metrics, delivering insights to drive strategic decisions. • Partner with RevOps, finance, and leadership to develop forecasting models that align marketing spend with revenue targets. • Optimize Salesforce workflows and reporting dashboards to enhance visibility into marketing and sales performance. • Lead evaluation, selection, and implementation of new tools to support marketing and sales efficiency. • Ensure data accuracy and governance across marketing automation, CRM, and sales enablement platforms. • Work closely with the marketing team to support event operations, ensuring smooth execution and alignment with revenue goals. • Analyze event data to measure impact on pipeline growth and optimize future event strategies.

• The Senior Marketing Operations Manager of ABM and AI is responsible for designing, governing, and optimizing Duck Creek’s marketing technology ecosystem to support global demand generation. • The individual manages core marketing systems, data structures, AI driven workflows, and account-based marketing operations that enable accurate targeting, efficient execution, and measurable pipeline impact. • Own the execution, optimization, and governance of Duck Creek’s ABM and marketing technology stack. • Design and manage AI driven workflows including insights, personalization, scoring, and routing. • Develop scalable ABM programs that support pipeline acceleration and sales alignment. • Partner with Sales and Product Marketing to identify and activate high intent accounts. • Lead operational design for multi channel campaigns across email, ads, events, and sales plays. • Maintain data governance, segmentation, enrichment, and account hierarchy structures. • Build and maintain dashboards for ABM performance, funnel efficiency, and pipeline impact. • Manage marketing automation workflows, nurture programs, scoring logic, and integrations. • Evaluate and optimize new AI tools that support personalization and operational scale. • Align with Sales Operations on account structures, lifecycle stages, and reporting standards. • Provide data driven insights and recommendations to improve targeting and campaign impact. • Ensure compliance with data privacy requirements and internal operational best practices.