• Supervise and manage all payments within the Events and Marketing departments using 1C. • Ensure accuracy and timeliness in processing invoices and expenses. • Maintain control over payment execution throughout approval stages. • Collaborate closely with treasury and budget control departments to ensure seamless financial operations. • Manage document flow related to billing for organized record-keeping. • Manage and update a spreadsheet to track the status of payments; provide regular updates on payment statuses to the team members. • Coordinate with contractors, event organizers, agencies and other external parties for new agreements and contract signings. • Facilitate effective communication between internal legal and compliance departments, including through Jira, for smooth contract signings with external parties. • Establish and maintain a document database for contracts and agreements; remind team members of upcoming deadlines and timelines associated with contracts and agreements. • Collection of necessary KYC documents from external parties. • Maintain the timeline for budget planning and corrections; send reminders to department management about important deadlines related to budget planning. • Prepare financial reports detailing departmental expenses. • Assist in making quarterly budget corrections and participate in budget planning processes. • Upload relevant financial data into 1C for effective budget management. • Utilize 1C for financial management and reporting. • Work proficiently in Excel for data analysis and tracking.

• Manage end-to-end marketing execution workflows. Ensure campaigns move from brief to launch on time and error-free. Build and maintain the operational cadences, checklists, and handoff processes that keep marketing running smoothly across a high-volume D2C environment. • Serve as the primary operational point of contact for external agencies. Manage timelines, deliverables, and performance accountability. Ensure agencies are aligned, briefed properly, and delivering against expectations. • Own the marketing technology stack and integrations. Ensure tools are configured correctly, data flows are clean, and the team has what it needs to execute. Lead QA across campaigns, landing pages, and patient acquisition funnels. • Ensure operational readiness for all marketing launches, new service line rollouts, and growth experiments. Coordinate cross-functional dependencies so nothing falls through the cracks. • Develop and enforce standard operating procedures across all marketing execution. Identify inefficiencies, reduce rework, and continuously improve how the team operates.

• Establish and uphold standard operating procedures across marketing execution • Identify inefficiencies, reduce rework, and continuously improve how the team operates • Lead ownership of the marketing technology stack and integrations • Ensure tools are correctly configured, data flows are accurate, and the team is equipped to execute • Drive QA across campaigns, landing pages, and patient acquisition funnels • Act as the primary operational contact for external agencies • Oversee timelines, deliverables, and performance accountability to ensure partners are aligned, well-briefed, and meeting expectations • Ensure operational preparedness for marketing launches, new service rollouts, and growth experiments • Own end-to-end execution workflows—moving campaigns from brief to launch on time and with high accuracy • Build and maintain operating cadences, checklists, and handoff processes that keep marketing running efficiently in a high-volume D2C setting

• Optimize marketing-to-sales funnel performance, ensuring seamless lead handoff and improved conversion rates. • Enhance marketing analytics and attribution models to measure campaign ROI and drive data-backed decision-making. • Partner with marketing, sales, and finance to ensure alignment on KPIs, pipeline forecasting, and revenue growth strategies. • Manage marketing automation platforms (Pardot, Marketo, or HubSpot) and integrate with Salesforce to optimize campaign execution and lead management. • Identify and implement automation and process improvements to scale revenue operations effectively. • Develop and maintain SLAs between marketing and sales teams for lead response, qualification, and follow-up. • Collaborate with marketing, SDRs, and sales leaders to ensure marketing-generated leads are effectively nurtured and converted. • Improve data quality and segmentation for targeted marketing campaigns and account-based marketing (ABM) initiatives. • Support campaign tracking, reporting, and dashboard creation for visibility into marketing impact on pipeline and revenue. • Own marketing and sales performance reporting, providing insights on lead conversion, pipeline progression, and revenue impact. • Analyze pipeline health, marketing effectiveness, and sales efficiency metrics, delivering insights to drive strategic decisions. • Partner with RevOps, finance, and leadership to develop forecasting models that align marketing spend with revenue targets. • Optimize Salesforce workflows and reporting dashboards to enhance visibility into marketing and sales performance. • Lead evaluation, selection, and implementation of new tools to support marketing and sales efficiency. • Ensure data accuracy and governance across marketing automation, CRM, and sales enablement platforms. • Work closely with the marketing team to support event operations, ensuring smooth execution and alignment with revenue goals. • Analyze event data to measure impact on pipeline growth and optimize future event strategies.