• Build and manage Pardot workflows: engagement programs, automated rules, completion actions, and lead scoring/grading. • Build and maintain landing pages, forms, and email templates. • Collaborate with sales to ensure lead nurturing aligns with pipeline stages and SLAs. • Optimize scoring models to improve marketing-to-sales conversion. • Produce detailed campaign performance and attribution reports using Pardot and B2B Marketing Analytics. • Manage subscriber data, data extensions, and segmentation strategies. • Monitor campaign performance and deliverability; recommend optimizations. • Maintain platform configuration, user access, and compliance with data protection policies. (GDPR, CANSPAM, & CPPA) • Establish deliverability best practices, compliance standards, and governance frameworks for email. • Serve as platform owner responsible for release management, optimization, and roadmap planning. • Configure and maintain Sales Cloud including objects, fields, page layouts, validation rules, and process automation. • Implement workflows and automation using Flows (in partnership with Salesforce developers). • Manage integrations between Marketing Cloud/Pardot and Sales Cloud to ensure seamless data flow. • Perform data hygiene, deduplication, and ongoing CRM optimization. • Develop documentation, training materials, and conduct end-user training. • Ensure platform governance, data integrity, and adherence to best practices. • Manage campaign calendars, tracking, A/B testing, and analytics dashboards. • Work with internal and external stakeholders to support integrations, third-party tools, and API connections.

• Part of the marketing team, supporting the digitalization of the energy sector • Automating marketing processes and optimizing the lead funnel • Implementing and optimizing lead generation and nurturing flows in HubSpot • Responsible for marketing performance tracking across all channels • Planning and optimizing paid campaigns with a focus on Google Search, YouTube, and LinkedIn • Further developing the website in Webflow and implementing basic SEO • Strategic copywriting for ads, landing pages, print materials, lead-nurturing emails, and website content • Supporting cross-functional initiatives such as events and campaign concepts

• Supervise and manage all payments within the Events and Marketing departments using 1C. • Ensure accuracy and timeliness in processing invoices and expenses. • Maintain control over payment execution throughout approval stages. • Collaborate closely with treasury and budget control departments to ensure seamless financial operations. • Manage document flow related to billing for organized record-keeping. • Manage and update a spreadsheet to track the status of payments; provide regular updates on payment statuses to the team members. • Coordinate with contractors, event organizers, agencies and other external parties for new agreements and contract signings. • Facilitate effective communication between internal legal and compliance departments, including through Jira, for smooth contract signings with external parties. • Establish and maintain a document database for contracts and agreements; remind team members of upcoming deadlines and timelines associated with contracts and agreements. • Collection of necessary KYC documents from external parties. • Maintain the timeline for budget planning and corrections; send reminders to department management about important deadlines related to budget planning. • Prepare financial reports detailing departmental expenses. • Assist in making quarterly budget corrections and participate in budget planning processes. • Upload relevant financial data into 1C for effective budget management. • Utilize 1C for financial management and reporting. • Work proficiently in Excel for data analysis and tracking.

• Manage end-to-end marketing execution workflows. Ensure campaigns move from brief to launch on time and error-free. Build and maintain the operational cadences, checklists, and handoff processes that keep marketing running smoothly across a high-volume D2C environment. • Serve as the primary operational point of contact for external agencies. Manage timelines, deliverables, and performance accountability. Ensure agencies are aligned, briefed properly, and delivering against expectations. • Own the marketing technology stack and integrations. Ensure tools are configured correctly, data flows are clean, and the team has what it needs to execute. Lead QA across campaigns, landing pages, and patient acquisition funnels. • Ensure operational readiness for all marketing launches, new service line rollouts, and growth experiments. Coordinate cross-functional dependencies so nothing falls through the cracks. • Develop and enforce standard operating procedures across all marketing execution. Identify inefficiencies, reduce rework, and continuously improve how the team operates.