• The Brand Senior Manager is a forward-thinking marketing leader responsible for developing and executing brand strategies for Nielsen across audiences and customer touchpoints. • Reporting to the Director of Global Brand Strategy, this role drives key brand initiatives in the US & Global markets as part of the integrated marketing process, and ensures the brand is perceived with consistency as the authoritative leader in the media and content measurement industry. • Serve as a leader for Nielsen’s brand initiatives, narratives and relevance across key campaigns in sports and culture. • Set and execute a brand calendar roadmap for Nielsen. • Drive a customer-centric strategy to address complex global business, customers, and industry opportunities, ensuring the brand initiatives support business objectives. • Drive integrated marketing efforts that engage, collaborate and align internal teams and external stakeholders in the US and globally.

• Leads change management effort on enterprise scale client projects • Guides the client and the project to successful communications and adoption of tech/process • Actively exercises certified change management procedures • Liaises with other project workstreams to ensure completion • Manages the creation of change management documentation and trackers • Builds awareness for change within client organization • Drafts and owns all manuals, communications and training materials • Trains and mentors new and/or junior members of the team • Dedicates effort to enhance project methodologies

• Support consultants to ensure quality delivery execution and foster professional growth within the project team. • Act as the primary point of contact for clients, understanding their unique needs, and providing tailored solutions. • Conduct client meetings to gather requirements, present findings, and offer strategic recommendations. • Lead and execute grid operations projects, ensuring timely delivery of high-quality solutions. • Collaborate with cross-functional teams to define project scopes, objectives, and deliverables. • Develop and manage project timelines, budgets, and resources. • Oversee the creation of client deliverables, ensuring accuracy, completeness, and alignment with project objectives. • Utilize in-depth knowledge of market management systems (MMS), energy management systems (EMS), and Operational Technology (ADMS, DERMS, DER) to develop innovative and effective solutions for clients. • Stay informed about industry trends and emerging technologies relevant to grid operations.

• Develops and executes strategies to build business in the IA National Accounts portfolio. • Responsible for premium growth by prospecting for new business and managing large, more complex national accounts including those with complex structures and/or high GWP. • Takes ownership for business development initiatives within portfolios and to maximize premium, profit and growth objectives. • Mentors other National Account Managers. • Actively prospects for new accounts and business development opportunities. • Seeks out and identifies accounts where new technology solutions can accelerate growth opportunities. • Negotiates, implements and manages large, complex accounts on a consultative basis to provide training, product and services information toward achievement of account goals. • Interacts with executives and coordinates account strategies with various stakeholders including territory managers, Zone Heads, product managers and underwriting. • Builds and maintains account/company relationships in order to maximize product penetration and account sales. • Works directly with underwriting and claims and others on issues impacting the account. • Develops and maintains market analysis, including competitor information in order to coordinate distribution and product management for potential distribution, product, price and promotion strategies. • Maximizes quoting/profiling potential book transfer opportunities. • Promotes industry knowledge by coordinating and attending account specific events and participating in and promoting continuing education and other learning opportunities. • Maintains current knowledge and understanding of competitive, legislative and regulatory activities impacting the account in order to maintain account compliance with all company and state requirements. • Handles special assignments and projects at the direction of executive management. • Performs other duties as assigned.