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Powering a better media future for all people
Senior Brand Manager
Location
United States
Posted
93 days ago
Salary
$93.5K - $173.7K / year
Seniority
Senior
Job Description
Senior Brand Manager
Nielsen
• The Brand Senior Manager is a forward-thinking marketing leader responsible for developing and executing brand strategies for Nielsen across audiences and customer touchpoints. • Reporting to the Director of Global Brand Strategy, this role drives key brand initiatives in the US & Global markets as part of the integrated marketing process, and ensures the brand is perceived with consistency as the authoritative leader in the media and content measurement industry. • Serve as a leader for Nielsen’s brand initiatives, narratives and relevance across key campaigns in sports and culture. • Set and execute a brand calendar roadmap for Nielsen. • Drive a customer-centric strategy to address complex global business, customers, and industry opportunities, ensuring the brand initiatives support business objectives. • Drive integrated marketing efforts that engage, collaborate and align internal teams and external stakeholders in the US and globally.
Job Requirements
- 12+ years of experience in brand leadership roles within the B2B industry and/or global iconic brands
- Deep expertise in brand strategy, positioning, messaging, and brand architecture for complex portfolios
- Proven experience building or evolving a brand function in a matrixed environment
- 7+ years of experience in managing and leading teams, including both direct reports and external partners
- Experience in the US market and operating at global scale preferred
- Excellent written and verbal communication skills, with the ability to present complex strategies to executive-level stakeholders
- Bachelor’s degree in Marketing or equivalent experience required; advanced degree or specialized certifications preferred.
Benefits
- health & wellness plans
- 401(k) retirement coupled with a Nielsen match
- a generous paid time off policy
- company provided car for those who qualify
- a discretionary incentive/bonus
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