Nielsen

• Lead and manage complex, cross-functional marketing programs from kick-off through post-mortem • Manage program roadmaps, resource allocation, and timelines with high autonomy • Establish and track key performance indicators (KPIs) to measure program success • Drive for continuous improvement within the Marketing organization by identifying and implementing process improvements • Act as a key bridge between senior management and operational teams

• Desarrollar y ejecutar estrategias de marca para Nielsen en mercados globales. • Conducir iniciativas clave de marca en los mercados de EE. UU. y globales. • Colaborar con equipos internos y externos en esfuerzos de marketing integrados. • Definir métricas de éxito y conectar el rendimiento de la marca con resultados de negocio.

• Develop, drive and ensure Nielsen’s global brand identity, recognition and market positioning. • Use customer insights and research to continuously refine positioning and messaging. • Identify and lead special brand projects that modernize brand efforts, and test new formats, channels, and engagement models. • Collaborate closely with the Creative, Digital, Retention Marketing, Sales, Product Marketing, Events, Social and other functions to ensure all efforts are on-brand, customer insight-led, and consistently executed. • Define success metrics across brand health and connect brand performance to business outcomes. • Lead functional team and key brand projects that are critical to Nielsen’s brand and business success and innovation pipeline. • Create and manage key project budgets, ensuring efforts, campaigns and initiatives are cost-effective and yield a positive return on investment.

• Support the development and execution of Nielsen’s global experiential marketing strategy across owned and industry events • Translate marketing and business priorities into compelling experience frameworks and audience engagement opportunities • Partner with internal stakeholders to develop event objectives, messaging priorities, programming formats, and attendee engagement strategies • Contribute to creative ideation and experience design that brings Nielsen’s thought leadership and data storytelling to life in memorable ways • Lead day-to-day planning and execution across a portfolio of experiences including conferences, executive hospitality programs, client events, summits, dinners, and sponsorship activations • Build and manage detailed project timelines, production schedules, and cross-functional workstreams • Manage vendor and agency relationships including sourcing, briefing, contracting, budgeting, and execution oversight • Oversee operational logistics including registration, travel coordination, venue management, staffing, shipping, AV, catering, and onsite production • Ensure experiences are executed on time, on budget, and aligned with brand standards and business objectives • Serve as a key liaison across marketing, sales, communications, creative, legal, procurement, and finance teams • Partner closely with sales and client-facing teams to align experiences with relationship-building and commercial goals • Facilitate planning meetings, status updates, stakeholder reviews, and post-event debriefs • Help drive operational consistency, process improvement, and scalable event planning practices across the organization • Support the development of event KPIs and success metrics aligned to marketing and business goals • Track and report on program performance including attendance, engagement, pipeline influence, feedback, and operational learnings • Maintain budget trackers, reconciliations, project documentation, and post-event reporting materials • Identify opportunities to improve attendee experience, operational efficiency, and program impact over time

• Lead the integration of marketing data across Data Cloud (e.g., BigQuery, Salesforce Data Cloud) • Deliver prescriptive insights based on performance trends • Drive implementation of Multi-Touch Attribution and Media Mix Modeling • Build and deploy predictive models for lead scoring, churn prediction, and customer lifetime value (CLV) • Manage relationships with external data vendors and agencies

• Serve as a strategic partner to the CPO and HR leadership • Provide direct supervision and strategic mentorship to the Senior Counsel • Manage day-to-day legal matters promptly and reliably • Evaluate, improve, and update global and country-specific employment policies • Proactively manage and reduce outside counsel spend • Provide in-house legal guidance on all stages of the employee life cycle • Manage global employment disputes, litigation, and agency matters • Provide guidance regarding global labor organizations and works councils • Conduct diligence and provide employment law counsel for global M&A

• Serve as the primary SFMC Admin across all business units • Manage user accounts, role-based permissions, and security settings. • Oversee multi-Business Unit configurations and maintain overall platform health. • Design, build, and optimize complex Journey Builder flows, Automation Studio workflows, and triggered sends. • Own the troubleshooting of data integrations between SFMC, Salesforce CRM, and upstream data systems using REST/SOAP APIs. • Oversee the SFMC data model, including Data Extensions, SQL query activities, and Contact Builder relationships. • Ensure strict data hygiene, suppression governance, and accurate targeting for all global sends. • Lead Content Builder strategy, providing advanced support for AMPscript-driven personalization and dynamic email design systems. • Mentor junior administrators and provide platform best practices. • Partner with leadership to evaluate emerging capabilities and develop Proof of Concepts.

• Perform editorial functions related to the ongoing development and creation of media databases and content • Acquire and record correct information regarding programs and TV listings from a variety of Dutch channels and top content providers • Investigate, confirm and document questionable program content by consulting program information providers and others • Consolidate data content and new program information in databases • Edit and maintain TV listings information, create and curate information on movies and shows • Maintain accurate database information and provide timely updating of listings information • Ensure the accuracy of editorial content, authenticity of program information and timely delivery to in-house personnel • Analyze, develop and recommend solutions to editorial, communication and technical procedural and operational needs • Act as a customer service representative concerning product content and editorial policies

• Grow Nielsen's proprietary panel to enhance audience measurement data • Execute B2C demand generation campaigns targeting US consumers across multiple channels • Manage campaign calendars, budgets, and performance targets • Design and run A/B and multivariate tests • Build and maintain dashboards for key recruitment metrics • Serve as the day-to-day lead for external agency partners • Partner with creative teams to develop compelling consumer-facing messaging • Collaborate with Data Science and Marketing teams for consistent messaging

• Lead the creative vision for all B2C demand generation campaigns • Design and produce compelling visual assets including display ads, social creatives, and email templates • Own the content strategy for panelist recruitment • Write and direct copy across consumer-facing touchpoints • Manage the daily production of creative assets • Develop efficient workflows and asset management systems • Collaborate closely with the Demand Generation Manager to build a structured creative testing agenda • Analyze creative performance data and translate findings into actionable improvements • Ensure creative is built to perform and maintain consistency across consumer-facing touchpoints