• Own leading and lagging indicators of success. • Manage 25-40 accounts that you will retain and grow the revenue, owning the net retention rate of your customer base. • Own product adoption metrics, value plan, and relationship plan for your customers. • Ensure a managed ARR of @ $2.5M. • Grow Freshpaint revenue via upsells while providing an ideal customer experience. • Proactively identify where and how Freshpaint capabilities can deliver incremental business value. • Build an account plan and whitespace expansion opportunities with clear objectives, requirements, and action plan, that delineates roles, responsibilities, and target timelines with the aim of driving value with their current contract with Freshpaint. • Ensure all communication and activities with assigned customers are documented in CRM (Hubspot). • Use Freshpaint effectively to measure customer product KPIs and run adoption analyses for customers. • Continuously measure and communicate key metrics to peers and leadership. • Maintain high attention to detail for keeping Hubspot customer fields up to date, including forecasting and AM health metrics. • Master running adoption metrics analysis in Freshpaint for customers and product health tracking, and proficient in Looker. • Support customers coming out of implementation and launch validation, and assist with accelerating breadth of adoption and positive business outcomes for the customer and Freshpaint. • Conduct quarterly business reviews to document success to date, review adoption and usage metrics, align on executive priorities, provide adoption and usage recommendations & review Freshpaint product roadmap. • Work with customers to develop a value and success plan that outlines how Freshpaint adoption will address their required capabilities needed to achieve positive business outcomes both immediately and in the future. • Drive adoption through innovation, product demonstration, and customer alignment.

• Responsible for maximizing sales of Neurelis products in the designated territory • Have thorough product, disease state and market knowledge and sound selling skills • Utilize available resources to help educate and influence physicians • Use analytical ability to determine targets and employ resources accordingly • Demonstrate a strong understanding of all aspects of Neurelis products, related disease states and related products in the marketplace • Demonstrate strong selling skills using approved sales aids, approved studies, reprints and superior communication and listening skills with targeted health care professionals (HCPs) • Use selling skills that demonstrate competent use of all facets of the Neurelis selling model • Demonstrate an ability to gain agreement for increased product use from target physicians • Comply with all applicable policies and sell compliantly • Demonstrate strong territory management skills by identifying and calling on appropriate numbers of physician targets with the required frequency • Continually partner with Operations to develop, review, update and maintain physician target lists based on the latest information and data • Utilize all available and appropriate resources and programs to increase business • Develop business plans as required by the Regional Business Director and perform all administrative tasks requested in a timely, accurate and truthful manner • Demonstrate an ability to work productively with individuals in related positions

• Developing a comprehensive understanding of our sector, categorising all major business opportunities, targeting future prospects, building long-term relationships and winning new customers, in accordance with pre-agreed targets, and in co-ordination with Local Sales teams. • Ensuring that Urban Planters offerings are presented to our customers, and a customer-specific plan is developed to maximise sales of new products and services. • Selling additional work to customers, either as upgrades to service, expanding the number of sites we service, or selling solutions to particular problems as a result of quotations and leads submitted by our network of Local Sales Colleagues and Technicians. • To manage the portfolio of customers, reviewing service on a regular basis, to ensure customer visits, review of new sales opportunities and retention issues are all given attention in accordance with pre-agreed standards. Customer retention is a key strategic priority for the business, and plans are to be put in place that will ensure the highest possible standards of retention. • Work closely with operational colleagues to ensure that there is a close match between our service delivery and customer expectations and requirements, bringing customers and operational colleagues together as often as is appropriate. • Have a full understanding of the cost base of our business and to act within policy guidelines in all quotations, liaising and consulting as necessary with the Sales Director and other business managers, as required. • Active management of customer’s debt position, to ensure we do not exceed pre-agreed aged debt targets. • Maintain and increase the overall profitability of our proposals / works • Maintain a comprehensive knowledge of operational best practice, and be able to advise on customers on the best solutions for their sites. • Have a full understanding of competitor activity in the market, being knowledgeable about the content of competitor offerings and competitive pricing. • Undertake other tasks and activities as reasonably requested by your manager.

• Lead the development and execution of strategic programs to support the adoption of the HistoSonics Edison Platform in clinical environments • Identify and create pathways for new clinical applications of the platform, working in collaboration with R&D, product management, and clinical teams • Assist in the design of training programs and resources for healthcare professionals to ensure effective use of the platform • Coordinate pilot programs and gather feedback from healthcare institutions to refine the platform’s features and usability • Develop KOL’s and centers of excellence as reference sites and speakers • As Edison System Sales close, work with ASM to be introduced as the HistoSonics “post-sale” point of contact • Lead new histotripsy program launches, consistent with Map2Mastery, in collaboration with education, operations, marketing and reimbursement • Drive initiatives to increase the utilization of the HistoSonics Edison Platform in existing customer sites by analyzing usage patterns and addressing barriers to adoption • Build and maintain strong relationships with key opinion leaders, clinicians, hospital administrators, and other stakeholders to foster platform advocacy and collaboration