Freshpaint

• Develop and own clear, differentiated positioning and messaging for key products and use cases • Lead go-to-market planning and execution for product and feature launches that drive pipeline and adoption • Partner with Product across the full lifecycle to shape roadmap, positioning, and launch strategy • Enable Sales and CS with narratives, talk tracks, and assets that improve win rates, deal velocity, and ACV • Identify and address recurring objections and friction points in the sales process through ongoing enablement • Partner with Marketing on campaigns, content, and storytelling that reinforce our product narrative and generate demand • Gather and synthesize customer, market, and competitive insights and apply them to messaging, positioning, and GTM strategy • Track performance of launches, messaging, and enablement efforts and continuously iterate based on results • Drive alignment across Product, Sales, CS, and Marketing to ensure consistent and effective execution

• Own full-cycle recruiting for assigned GTM and G&A roles, from intake through closing. • Partner with hiring managers to define role outcomes, must-haves vs nice-to-haves, and interview plans. • Build and maintain healthy outbound and inbound pipelines for core GTM roles. • Monitor pipeline and funnel metrics for your searches and adjust strategy based on data. • Deliver a high-quality candidate experience, with timely updates and clear expectations. • Help refine scorecards and interview loops for your roles to improve signal and speed. • Communicate regular search updates, risks, and tradeoffs to GTM leaders and the Talent team.

• Own and drive customer issues to resolution end-to-end • Troubleshoot and resolve complex technical issues across the stack • Investigate application behavior using Go, TypeScript, and SQL • Analyze system architecture and code to identify root causes • Partner cross-functionally with Engineering, Customer Success, and Account teams • Support customers across the full lifecycle, including onboarding and ongoing usage • Communicate technical issues clearly to both technical and non-technical audiences • Create and maintain internal runbooks and customer-facing documentation • Surface customer feedback and insights to inform product improvements

• Help our customers deliver performance marketing driven improved outcomes and KPIs through strategic engagements alongside our Customer Success team. • Influence the product roadmap by turning frontline customer insights into product innovations and feature development. • Help ensure product innovations translate into real, measurable results. • Shape how we go to market by partnering with product marketing and revenue teams to refine how we position Freshpaint. • Develop performance frameworks, use cases, and ROI stories that support sales and customer success teams. • Drive expansion and strategic retention by partnering with customer success to embed Freshpaint into customers’ growth strategies. • Help build executive confidence and ensure Freshpaint is seen as a strategic partner and not just part of the compliance stack. • Accelerate time to value by building repeatable playbooks that help customers quickly launch high-performing, compliant campaigns.

• Build a world-class design function by hiring and mentoring designers who are missionaries, not mercenaries. • Embed as the lead designer for a core product team, owning the end-to-end experience for high-stakes product areas. • Partner with the VP of Product and CPTO to shape the long-term vision of Freshpaint. • Evolve our design system to prioritize speed, accessibility, and technical feasibility. • Establish usability as a non-negotiable metric through rapid, scrappy testing and validation. • Define and drive a culture of continuous discovery and deep user engagement. • Influence company strategy by creating clear, compelling product visions grounded in user needs. • Use product telemetry and data to identify friction and continuously improve experience quality. • Leverage AI and modern tooling to accelerate design iteration and testing.

• Develop new and existing partnerships that drive new pipeline & revenue for Freshpaint • Integrate partners into our sales processes to help selling teams create and close opportunities • Enable co-marketing that supports our GTM strategy • Reinforce Freshpaint as the gold standard for healthcare marketers looking to drive outcomes • Lead the team of partner managers, developing their skillset and helping them to develop fruitful partnerships • Create executive alignment between key strategic partners and Freshpaint leadership

• Own leading and lagging indicators of success. • Manage 25-40 accounts that you will retain and grow the revenue, owning the net retention rate of your customer base. • Own product adoption metrics, value plan, and relationship plan for your customers. • Ensure a managed ARR of @ $2.5M. • Grow Freshpaint revenue via upsells while providing an ideal customer experience. • Proactively identify where and how Freshpaint capabilities can deliver incremental business value. • Build an account plan and whitespace expansion opportunities with clear objectives, requirements, and action plan, that delineates roles, responsibilities, and target timelines with the aim of driving value with their current contract with Freshpaint. • Ensure all communication and activities with assigned customers are documented in CRM (Hubspot). • Use Freshpaint effectively to measure customer product KPIs and run adoption analyses for customers. • Continuously measure and communicate key metrics to peers and leadership. • Maintain high attention to detail for keeping Hubspot customer fields up to date, including forecasting and AM health metrics. • Master running adoption metrics analysis in Freshpaint for customers and product health tracking, and proficient in Looker. • Support customers coming out of implementation and launch validation, and assist with accelerating breadth of adoption and positive business outcomes for the customer and Freshpaint. • Conduct quarterly business reviews to document success to date, review adoption and usage metrics, align on executive priorities, provide adoption and usage recommendations & review Freshpaint product roadmap. • Work with customers to develop a value and success plan that outlines how Freshpaint adoption will address their required capabilities needed to achieve positive business outcomes both immediately and in the future. • Drive adoption through innovation, product demonstration, and customer alignment.

• Own your revenue number • Own leading and lagging indicators tied to pipeline generation, deal progression, and closed revenue • Build and maintain a healthy pipeline through a mix of outbound, partner-sourced, and event-driven opportunities • Run a tight sales process from first touch through close, with crisp forecasting and CRM hygiene • Manage deal cycles of 60–120 days across multiple stakeholders, buying committees, and compliance/legal reviews • Expand revenue via multi-threading, influencing executives, and reframing customer business cases • Generate pipeline through high-quality outbound working alongside your SDR: sequences, social selling, signal-based outreach, and personalization • Attend industry events, roundtables, and conferences, and turn those rooms into real opportunities • Build strong relationships with digital agencies, who influence key buying decisions • Develop partner go-to-market plays that help accelerate pipeline creation and deal momentum • Build repeatable outbound motions that other AEs and SDRs can learn from • Lead deep, consultative discovery that uncovers business problems, required capabilities, and success metrics • Build account plans with whitespace mapping, multi-threading paths, and clear executive alignment strategies • Drive deals forward with crisp next steps, mutual action plans, and alignment on decision criteria • Work cross-functionally with Product, Sales Engineering, Marketing, and Partnerships to win complex deals • Master competitive differentiation and objection handling across privacy, compliance, data, and activation • Develop a deep understanding of Freshpaint’s value, capabilities, and architecture • Become knowledgeable about healthcare data privacy, HIPAA, tracking changes, and the broader MarTech ecosystem • Educate prospects on the changing regulatory environment and why modern data infrastructure is required to stay compliant • Clearly communicate technical concepts to diverse audiences (marketers, PMs, engineers, data teams, and executives) • Maintain rigorous CRM accuracy (HubSpot) across pipeline, forecasting, and next steps • Run detailed qualification using MEDDIC/Command of the Message or similar frameworks • Communicate deal status and risk clearly to sales leadership • Track personal performance metrics and continuously improve your conversion rates, outbound effectiveness, and sales velocity • Contribute to repeatable playbooks, messaging, and GTM learnings for the broader team • Present to and influence CMOs, CPOs, General Counsels, VPs of Marketing, and VP-level executives • Drive strong executive presence in meetings, events, and customer workshops • Build long-term executive relationships that lead to both initial wins and future expansion • Serve as a trusted advisor who deeply understands the customer's business, risks, and strategic priorities

• Own leading and lagging indicators of success. • Efficiently implement the Freshpaint solution alongside our customers, owning time to first value from the beginning to the end of onboarding. • Ensure all product features available to the customer are onboarded, and work with Account Management to accelerate adoption of those features. • Maintain high NPS scores for both implementation and account satisfaction. • Help customers navigate the data privacy world and Freshpaint’s offerings • Concurrently manage 10-20 enterprise accounts totaling $2-4MM in annual recurring revenue (ARR). • Achieve operational excellence. • Ensure all communication and activities with assigned customers are consistently documented in our project management tool (Monday) • Use Freshpaint effectively to measure customer product KPIs and run adoption analyses for customers. • Continuously measure and communicate key metrics to peers and leadership. • Own the onboarding journey throughout the entire engagement. • Support a portfolio of clients and manage the technical details of their implementation, onboarding, adoption and growth. • Understand and translate your customer’s goals into a defined implementation plan, and configure their Freshpaint subscription to satisfy their requirements. • Collaborate with Engineering, Product, and Support teams to identify opportunities for product enhancements and solve product issues. • Become knowledgeable about healthcare data privacy. • Have complete context on our product and become an expert in the larger healthcare data privacy space. • Educate our customers on the value and associated positive business outcomes of the healthcare data privacy platform. • Communicate technical concepts clearly. Convey sound data principles to a wide variety of audiences: marketers, product managers, data scientists, engineers, and VP/C-level executives. • Form close relationships with our customers. • Serve as the trusted technical advisor for key customer champions and executives including C-levels. • Cultivate relationships with key customer roles from functional owners to senior management. • Advocate for the best customer experience. • Serve as the customer’s advocate to other Freshpaint resources in Product, Support, Engineering, Marketing, & Partnerships. • Serve as the voice of the customer internally at Freshpaint by providing customer feedback to product, creating customer case studies with marketing, facilitating referrals for technical or services partnerships, or coordinating customer referrals for sales. • Expand existing customers. • Proactively identify where and how Freshpaint capabilities can deliver incremental business value. • Work with Account Management to drive expansion opportunities with clear objectives, technical requirements, and action plans. • Constantly iterate on our process. • Be part of a growing team at Freshpaint and help inform our approach to our customer lifecycle processes. • Work cross functionally and manage special projects internally to help Freshpaint scale as fast as possible. • Contribute to our team growth by creating new content, playbooks, and processes for peers to use as winning strategies. • Travel up to 20% of the time. • Drive customer attendance to Freshpaint in person events and attend industry events to engage customer stakeholders. • Visit customers onsite where possible for partnership reviews and relationship building.

• Support marketing leaders by connecting Freshpaint to real growth goals: acquisition, conversion, retention, and attribution, while maintaining HIPAA compliance. • Own high-impact demos that start from the prospect’s funnel and stack, then show exactly how Freshpaint replaces risky pixels and unlocks better optimization in tools like Meta and Google. • Design data strategies that keep PHI governed under a BAA with Freshpaint, and share only the high-signal, non-sensitive data needed for analytics and ad platforms to perform. • Turn vague “we want better conversion” questions into concrete, testable CRO hypotheses-what to track, what to send back, and how to know it’s working. • Support legal, security, and compliance conversations with clear explanations of our architecture. • Turn technical requirements into practical implementation plans across web/app, tag managers, warehouses, and downstream tools. • Build and refine SE playbooks, demo flows, and docs that tie Freshpaint’s privacy layer directly to pipeline, win rates, and ROAS. • Circulate deal intelligence back into Product, Marketing, and CS so everyone sells and supports Freshpaint the way our best customers actually use it.