• Lead the strategic development and execution of customer relationship initiatives • Oversee the email channel and help guide the SMS contact plan • Develop data driven triggers and personalized communication • Collaborate with cross-functional teams to align lifecycle marketing efforts • Monitor KPIs such as retention rates, conversion, and engagement metrics

• Develop and execute US-specific marketing plans for High Level Disinfection portfolio is aligned with global strategy • Analyze market trends, competitive landscape, and customer insights to inform strategy and identify growth opportunities • Define and track KPIs to measure campaign effectiveness and business impact • Partner with Sales to develop and deploy tools, messaging, and training that support field execution and drive adoption • Lead the creation of sales collateral, value propositions, and objection-handling resources tailored to customer segments • Support sales team with strategic account planning and customer engagement strategies • Collaborate with Global Marketing, R&D, and Regulatory teams to ensure product positioning, lifecycle planning, and launch readiness • Monitor product performance and recommend portfolio adjustments based on market feedback and data • Lead Voice of Customer (VOC) initiatives to gather feedback and identify unmet needs • Represent ASP at key industry events, customer meetings, and advisory boards • Manage marketing budgets, timelines, and agency/vendor relationships • Ensure compliance with all regulatory and legal requirements in marketing communications • Maintain accurate documentation and reporting of marketing activities and outcomes • Lead US product launch strategy for new High Level Disinfection, including cross-functional planning, training, and execution • Develop and implement go-to-market (GTM) plans that align with commercial objectives and customer needs • Champion the High-Level Disinfection brand within the US market, driving awareness, differentiation, and preference • Lead the planning, development, and execution of impactful national sales meetings content for High Level Disinfection category and commercial events

• Support strategic marketing initiatives for Low Temperature Sterilization (LTS) capital in the US market • Drive commercial execution and foster cross-functional collaboration • Support the Senior Marketing Manager to achieve category’s overall targets • Assist in developing and implementing U.S. marketing plans for LTS capital • Support market research activities and track key performance indicators (KPIs) • Collaborate with Sales to create marketing tools, messaging, and training materials • Coordinate with Global Marketing, R&D, and Regulatory teams for product positioning • Assist with Voice of Customer (VOC) initiatives and customer engagement programs • Manage marketing timelines and vendor relationships • Prepare clear and concise marketing materials

• Design, launch, and optimize immersive experiences across live events, and Fanatics-owned properties. • Develop acquisition-focused strategies at events, ensuring every experience drives sign-ups and engagement. • Build and manage strategic partnerships with athletes, leagues, teams, and brands to co-create culturally relevant and fan-first campaigns. • Oversee production, logistics, vendor management, and measurement of all experiential initiatives. • Translate the credit card’s benefits and value proposition into memorable real-world moments that resonate with fans. • Own influencer and creator programming, including identification, strategy, creative briefing, contracting, and performance measurement. • Develop social-first campaigns and guerrilla activations that generate buzz, brand awareness, and adoption. • Collaborate with creative, growth, social and PR teams to amplify campaigns and align on storytelling moments. • Monitor trends in sports, culture, and social media to inform proactive, culturally relevant activations. • Ensure all influencer, social, and partnership content meets compliance and regulatory standards. • Lead the integrated calendar for experiential, social, and partnership campaigns. • Partner with brand, growth, product, loyalty, and event teams to ensure a cohesive, premium brand experience across all touchpoints. • Build measurement frameworks tracking brand lift, buzz, event-driven acquisition, and campaign ROI. • Manage agencies, production partners, experiential vendors, and influencer platforms.