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We amplify pride and create connections for all fans around the world.
Senior Director, Experiential & Partnership Marketing – Credit Card
Location
New York
Posted
163 days ago
Salary
$240K - $290K / year
Seniority
Senior
Job Description
Senior Director, Experiential & Partnership Marketing – Credit Card
Fanatics, Inc.
• Design, launch, and optimize immersive experiences across live events, and Fanatics-owned properties. • Develop acquisition-focused strategies at events, ensuring every experience drives sign-ups and engagement. • Build and manage strategic partnerships with athletes, leagues, teams, and brands to co-create culturally relevant and fan-first campaigns. • Oversee production, logistics, vendor management, and measurement of all experiential initiatives. • Translate the credit card’s benefits and value proposition into memorable real-world moments that resonate with fans. • Own influencer and creator programming, including identification, strategy, creative briefing, contracting, and performance measurement. • Develop social-first campaigns and guerrilla activations that generate buzz, brand awareness, and adoption. • Collaborate with creative, growth, social and PR teams to amplify campaigns and align on storytelling moments. • Monitor trends in sports, culture, and social media to inform proactive, culturally relevant activations. • Ensure all influencer, social, and partnership content meets compliance and regulatory standards. • Lead the integrated calendar for experiential, social, and partnership campaigns. • Partner with brand, growth, product, loyalty, and event teams to ensure a cohesive, premium brand experience across all touchpoints. • Build measurement frameworks tracking brand lift, buzz, event-driven acquisition, and campaign ROI. • Manage agencies, production partners, experiential vendors, and influencer platforms.
Job Requirements
- 10–12+ years in experiential marketing, partnership marketing, influencer marketing, or brand activation roles.
- Proven success designing and executing high-impact events, retail activations, or fan experiences.
- Strong understanding of influencer ecosystems, social culture, creator partnerships, and emerging content formats.
- Experience in sports, entertainment, lifestyle, or consumer brands preferred.
- Excellent project management skills with the ability to lead complex, multi-channel campaigns from concept to execution.
- Strong cross-functional communicator with the ability to influence senior stakeholders.
- Comfortable navigating regulatory/compliance considerations for campaigns and influencer partnerships.
- Passion for sports and the Fanatics mission is a plus.
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