Knowt

• This is a hands-on, creator-led, execution-heavy role for someone who understands educators and loves turning real classroom moments into engaging short-form content. • You’ll work closely with our B2B Marketing Lead, who will set overall strategy and direction, while you bring ideas to life through consistent, high-quality content and performance-driven iteration. • Own and create short-form social content for Knowt’s educator brand across TikTok, Instagram Reels, and Shorts. • Take content from concept → script → shoot → edit → post → iterate, with an emphasis on speed and authenticity. • Translate real classroom moments, teacher workflows, and educator pain points into content that feels relatable and useful. • Jump on relevant trends and remix them in ways that resonate with teachers and instructional leaders. • Collaborate cross-functionally to highlight new features, community moments, conferences, and teacher wins. • Engage directly with educators through comments, DMs, and mentions. • Review performance metrics and refine content based on what drives engagement and growth

• Build and scale the entire ambassador program from practically zero to nationwide. • Recruit top-tier ambassadors across major universities using social channels, student org networks, influencer outreach, campus partnerships, and in-person activation. • Travel (as needed) to major campuses to launch programs, run activations, test playbooks, and measure results. • Recruit high-quality ambassadors across top universities through social channels, student orgs, influencer outreach, physical presence, and campus partnerships. • Lead on-campus and digital strategies to drive massive student signups (QR code campaigns, tabling kits, club partnerships, dorm outreach, etc.). • Design high-conversion strategies, assets, challenges, and incentives to help ambassadors maximize student signups. • Build an engaged ambassador community (Slack/Discord) with weekly touchpoints, leaderboards, competitions, and spotlights. • Manage weekly growth experiments across campuses and use data to iterate.

• Create and execute short-form video content for Knowt’s IB brand channels on TikTok, Instagram Reels, and Shorts • Own content end-to-end: ideation, scripting, filming, editing, posting, and iterating • Spot real-time trends and adapt them into content that resonates with IB students • Collaborate with marketing and cross-functional teams to highlight features, community stories, and student wins relevant to IB • Engage directly with the IB community through comments, DMs, and mentions • Analyze performance metrics and refine content strategy based on what’s working