• Develop and implement a sales strategy to exceed quarterly quotas • Build and manage a robust pipeline of qualified opportunities • Develop a deep understanding of prospective customers’ problems and needs • Foster and maintain strong relationships with prospects • Act as a trusted advisor by staying up-to-date on industry trends • Partner closely with internal teams to deliver a seamless customer experience • Maintain accurate and up-to-date forecasts and performance metrics

• Develop and execute annual business plans for revenue growth, market share expansion, and distribution development. • Identify, recruit, and manage a network of distributors and channel partners. • Lead and coach a high-performing sales team, setting quotas, KPIs, and performance metrics. • Own the P&L (Profit and Loss) for the entire distribution segment, managing operating expenses and budgets. • Build and maintain strong relationships with major distributors and strategic accounts. • Partner with field sales, field service, factory operations, marketing, and finance teams.

• Design and execute a world-class 'New Hire Excellence' program that reduces ramp-up time for Territory Managers • Develop a curriculum covering the Personalis value proposition, the clinical utility of our assays, and the competitive landscape • Implement ongoing training for the sales team, focusing on clinical messaging, objection handling, and account management • Partner with the Medical Science Liaison (MSL) team to synthesize complex clinical data into 'sales-ready' messaging • Establish and lead a regular cadence for presenting competitive intelligence • Distill technical white papers and trial results into high-impact talk tracks and sales tools • Manage the training tech stack to track completion and competency metrics • Collaborate with Marketing to ensure all sales collateral is integrated into training modules

• Develop and Implement Sales Effectiveness Program • Create, execute and report on comprehensive sales enablement programs that align with organizational goals • Own training library including design, development, maintenance and delivery of training including but not limited to onboarding new sales team members, manager training and go to market sales programs. • Create coaching scorecards, playbooks, programs and training to drive sales results. • Lead and manage complex projects aimed at improving sales process efficiency. • Drive the adoption and utilization of CRM tools and other sales technologies to enhance productivity. • Partner with Sr. Manager Sales Operations Sales Planning and Performance to create a suite of reporting associated with engagement with sales tools and associated results. • Identify and implement process improvements and efficiencies to optimize sales operations. • Lead and manage complex projects aimed at improving sales process efficiency. • Partner with Sales, Marketing, Product Management, and other departments to enhance sales productivity. • Ensure timely implementation of programs to support the success of marketing initiatives, product launches, and all programs designed to drive sales results.