• Develop and execute annual business plans for revenue growth, market share expansion, and distribution development. • Identify, recruit, and manage a network of distributors and channel partners. • Lead and coach a high-performing sales team, setting quotas, KPIs, and performance metrics. • Own the P&L (Profit and Loss) for the entire distribution segment, managing operating expenses and budgets. • Build and maintain strong relationships with major distributors and strategic accounts. • Partner with field sales, field service, factory operations, marketing, and finance teams.

• Design and execute a world-class 'New Hire Excellence' program that reduces ramp-up time for Territory Managers • Develop a curriculum covering the Personalis value proposition, the clinical utility of our assays, and the competitive landscape • Implement ongoing training for the sales team, focusing on clinical messaging, objection handling, and account management • Partner with the Medical Science Liaison (MSL) team to synthesize complex clinical data into 'sales-ready' messaging • Establish and lead a regular cadence for presenting competitive intelligence • Distill technical white papers and trial results into high-impact talk tracks and sales tools • Manage the training tech stack to track completion and competency metrics • Collaborate with Marketing to ensure all sales collateral is integrated into training modules

• Develop and Implement Sales Effectiveness Program • Create, execute and report on comprehensive sales enablement programs that align with organizational goals • Own training library including design, development, maintenance and delivery of training including but not limited to onboarding new sales team members, manager training and go to market sales programs. • Create coaching scorecards, playbooks, programs and training to drive sales results. • Lead and manage complex projects aimed at improving sales process efficiency. • Drive the adoption and utilization of CRM tools and other sales technologies to enhance productivity. • Partner with Sr. Manager Sales Operations Sales Planning and Performance to create a suite of reporting associated with engagement with sales tools and associated results. • Identify and implement process improvements and efficiencies to optimize sales operations. • Lead and manage complex projects aimed at improving sales process efficiency. • Partner with Sales, Marketing, Product Management, and other departments to enhance sales productivity. • Ensure timely implementation of programs to support the success of marketing initiatives, product launches, and all programs designed to drive sales results.

• Deliver high-quality design solutions that support sales and client enablement efforts. • Produce and maintain branded PowerPoint and/or Google Slides templates and core decks for use across sales presentations, client meetings, and internal communications. • Design marketing collateral, including one-pagers, case studies, and whitepapers, using Adobe Creative Suite (particularly InDesign) and Figma. • Support digital and print campaign needs by developing consistent, professional visual assets aligned with Twin’s brand standards. • Translate data, outcomes, and scientific concepts into clear, visually compelling stories that resonate with employers and health plan audiences. • Partner with marketing, brand, and commercial teams to ensure visual materials effectively communicate Twin’s differentiated value. • Manage multiple design projects in a fast-paced environment while maintaining accuracy, organization, and attention to detail. • Contribute to ongoing improvements in brand consistency, visual systems, and creative processes across the marketing organization. • Support member- and client-facing marketing initiatives, including lifecycle campaigns (email, mailers, landing pages), paid and organic social assets, and webinar visuals, as business needs require • Collaborate with marketing partners to adapt and extend sales enablement concepts into broader brand and campaign work • Contribute to the evolution of Twin’s visual language across channels, ensuring consistency between sales, marketing, and member experiences • Help build, maintain, and evolve a scalable library of templates and modular assets to support sales and marketing teams, helping to templatize core assets • Other duties as assigned