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Senior Marketing Manager, Demand Gen

Location

United States

Posted

123 days ago

Salary

$115K - $135K / year

Seniority

Senior

Bachelor Degree5 yrs expEnglish

Job Description

Senior Marketing Manager, Demand Gen

BlastPoint

• Own pipeline generation targets and marketing-sourced revenue contribution. This is the number that matters. • Run the biweekly sprint cadence — kickoffs, retros, Asana Kanban, outcome-based tickets. You hold the team to pipeline outcomes, not effort metrics. • Ship campaigns that generate meetings. Not impressions. Not clicks. Meetings with CEOs, CMOs, and VPs at credit unions, utilities, and banks. • Collaborate daily with Sales on pipeline attribution, deal support, and champion activation. The silo between marketing and sales is already dead here. Your job is to keep it dead. • Own the content engine that powers these campaigns — maintain the editorial calendar and ensure content is shipped consistently to support pipeline generation. • Own the events and conference strategy across trade shows, industry conferences, webinars, and podcasts. • Research and evaluate trade shows; develop plans that align with existing demand gen initiatives and company goals. • Define how we show up at each event — sponsorship level, booth presence, hosted dinners, branded experiences, swag, and staffing strategy. • Establish objectives, messaging, collateral needs, and success metrics for every event. • Leverage strategic partnerships to expand reach. Track ROI and pipeline contribution. • Run the press and media relationships — industry publications, journalists, podcast hosts. • Own the launch calendar for data products (CU Wrapped, Scorecard refreshes, new indices). Each launch is a press moment and a pipeline moment simultaneously. • Manage and develop three direct reports — two GTMEs and a digital marketing and social media lead. Coach, unblock, hold the bar. • Establish documentation and repeatable processes as the team scales. • Build and maintain dashboards that communicate pipeline impact to leadership and the board. • Develop and manage the marketing budget aligned to revenue goals.

Job Requirements

  • 5+ years of B2B marketing experience, ideally within SaaS
  • Demonstrated success driving measurable pipeline and revenue outcomes from demand gen campaigns
  • Experience managing a small marketing or demand gen team
  • Strong experience with HubSpot or similar CRM/marketing automation platforms
  • Experience managing conferences, webinars, and events end-to-end
  • Strong writing and editorial instincts — you can tell the difference between copy that provokes and copy that fills space
  • Familiarity with AI-powered marketing tools (Claude, automation platforms, enrichment tools)
  • Experience in a startup or high-growth environment
  • Comfort operating in a biweekly sprint cadence with clear deliverables
  • Strong analytical skills; able to measure effectiveness and tell performance stories through data
  • Authorized to work legally in the U.S.

Benefits

  • Salary: $115,000 – $135,000
  • Equity: Ownership in BlastPoint
  • Home Office: $500 stipend
  • Health: Medical, dental, and vision insurance
  • Time Off: 3 weeks paid vacation, 10 paid holidays, unlimited sick time
  • Retirement: 401(k)

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