BlastPoint

Role Description We are seeking a Product Designer to join our Platform Engineering team. This role requires someone who owns design direction and brings solutions to review, not problems to be solved for them. You'll work directly with Product and Engineering to ship features that help regulated industries make better decisions about their customers. This role emphasizes UX thinking: understanding user problems, shaping product direction, and designing solutions that work, not just interfaces that look right. - Own design direction from problem framing through delivery. - Translate business needs into design decisions without waiting for direction. - Make and defend design recommendations. Present a point of view, not options. - Know when to hold your position and when to incorporate feedback. - Interpret scope broadly. Understand that examples indicate patterns, not boundaries. - Contribute to our component-based design system by identifying reuse opportunities and new component requirements early. - Ship work that catches gaps before review, not during. - Self-edit against our Design Ethos without prompting. - Drive AI integration in design workflows. Bring working practices and ideas for how AI can accelerate UX and production work. Qualifications - 3-5 years designing interactive digital products (from in-house, agency, or startup roles). - Demonstrated ability to make design decisions and defend them under scrutiny. - Proficiency in Figma. - Familiarity with web technologies and their design implications. - Strong communication: you can articulate why, not just what. - Active AI workflows in your design practice. - Authorized to work in the United States without sponsorship. Requirements - Experience designing for regulated industries (finance, utilities, healthcare) where design decisions affect real outcomes. - Experience with data-dense interfaces, dashboards, or AI-powered products. - Familiarity with behavior tracking tools (Amplitude, Pendo, Segment). Interview Expectations Our process includes a live design exercise where you'll critique real platform screens and make decisions under time pressure. We're evaluating judgment and response to feedback, not just craft.

• Serve as the primary strategic partner and trusted point of contact for an assigned portfolio of customers. • Develop a deep understanding of each customer's business objectives, priorities, initiatives, and success metrics. • Build and maintain strong relationships across all levels of the organization, from day-to-day platform users to executive stakeholders. • Lead regularly scheduled strategic meetings to review progress, align priorities, remove obstacles, and maintain momentum toward customer goals. • Proactively guide customers toward achieving their objectives by connecting business priorities with platform capabilities, best practices, and actionable recommendations. • Participate in onboarding sessions, and lead product training, Executive Business Reviews, and strategic planning discussions that reinforce customer goals and long-term success. • Drive adoption through outcome-focused customer engagement, providing recommendations and workflow guidance aligned with each customer's business objectives. • Continuously monitor customer performance against established goals, platform adoption, and engagement metrics to identify trends, measure success, and proactively address declining performance before it becomes a risk. • Translate customer data, platform usage, and campaign performance into meaningful insights that demonstrate measurable business value and ROI. • Bring new ideas, industry perspectives, benchmarks, and actionable recommendations to every customer interaction - not just status check-ins.

• Own database architecture, performance, reliability, security, and scalability for core platform systems. • Use AI tools responsibly to accelerate database analysis, documentation, query tuning, troubleshooting, and workflow improvement. • Design database approaches for both single-tenant and multi-tenant SaaS environments, including migration strategies between tenancy models. • Improve tenant isolation, customer-specific data separation, scalability, and compliance-ready data architecture. • Review and improve schemas, indexes, queries, migrations, and data access patterns. • Optimize SQL performance, indexing strategies, execution plans, and database bottlenecks. • Partner with Engineering and Data Engineering on schema design, data modeling, migrations, pipelines, and performance-sensitive application changes. • Help define database strategies across OLTP systems, OLAP workloads, reporting layers, and data pipelines. • Strengthen database security practices, including encryption at rest, field-level encryption, column-level encryption, key management, access controls, and auditability. • Establish practical standards for database migrations, rollback planning, production readiness, monitoring, backups, and disaster recovery. • Support load testing, capacity planning, and performance benchmarking for critical workflows. • Collaborate with DevOps on AWS-hosted database infrastructure, environment strategy, access controls, and cost optimization.

• Design, build, and maintain scalable automated testing frameworks for platform, API, integration, functional, regression, and end-to-end testing. • Own the regression testing strategy for critical customer-facing workflows. • Establish practical load, performance, and reliability testing practices for key platform areas. • Integrate automated tests into CI/CD pipelines and help define release quality gates. • Partner with DevOps on QA environments, automated deployments, test data, and release validation. • Use AI tools as a co-engineer to accelerate automation development, test design, defect analysis, documentation, and QA process improvements. • Work with engineers to make features more testable from the start. • Evaluate and implement testing tools for E2E, API, smoke, regression, performance, and integration testing. • Improve bug triage, defect communication, root-cause visibility, and release-readiness reporting. • Reduce reliance on manual QA through maintainable automation while preserving targeted exploratory testing. • Mentor engineers and future QA contributors on test design, automation standards, and quality best practices. • Bring structure, ownership, and practical QA discipline to a fast-moving startup engineering environment. • Help mature BlastPoint’s QA culture as the engineering organization scales.

• Identify, open, and close 6- and 7-figure enterprise deals • Lead with tailored Value Hypotheses to engage C-level stakeholders • Build ROI narratives and champion investment cases • Collaborate across product, DS, and marketing on GTM refinement • Create your own pitch decks, outreach, and simple ROI tools • Shape how we sell — you won’t just execute playbooks, you’ll help write them • Lead customer interactions and represent BlastPoint at industry trade shows and events • Maintain HubSpot CRM and generate sales reports

• Design, build, and maintain scalable data pipelines for ingestion, transformation, validation, and delivery • Write clean, efficient Python code using Pandas and PySpark for data processing • Optimize data workflows for performance, reliability, and cost • Automate data onboarding workflows to increase speed and consistency • Integrate client data with public and private data sources • Identify and resolve data quality issues across the pipeline lifecycle • Utilize AWS resources to manage data infrastructure • Support and improve pipeline orchestration and job execution • Contribute to system reliability, monitoring, and security best practices • Partner with engineering, data science, and product teams to deliver data solutions • Own projects from concept through production • Communicate clearly on progress, tradeoffs, and outcomes

• Manage and improve the monthly close process (target: 5–10 business days) • Prepare and maintain P&L, balance sheet, and cash flow statements • Perform reconciliations and resolve inconsistencies across financials • Deliver accurate, timely reporting to leadership • Oversee AP/AR, billing, invoicing, and expense tracking • Coordinate payroll with external providers • Act as the primary point of contact for outsourced accounting (e.g., IBEX) • Review work, ensure quality, and drive accountability • Own and refine ASC 606 revenue recognition • Manage contracts, billing schedules, and deferred revenue • Ensure accuracy across key balance sheet areas • Improve and maintain accounting systems (QuickBooks, Fathom, etc.) • Track cash position, burn rate, and runway • Maintain clean, audit-ready financials • Collaborate with Leadership, Sales, and Operations to align financials with business activity

Title: VP of Engineering Location: Pittsburgh, PA Job Description: BlastPoint is a B2B data analytics startup located in the East Liberty neighborhood of Pittsburgh. We give companies the power to engage with customers more effectively by discovering the humans in their data and understanding customer journeys. Serving diverse industries including energy, finance, retail, and transportation, BlastPoint’s Customer Intelligence Platform makes data accessible to business users so they can plan solutions to customer-facing challenges, from encouraging green behavior to managing customers’ financial stress. Founded in 2016 by Carnegie Mellon Alumni, we are a tight-knit, forward-thinking team. Why You Should Work for Us - Solve Challenging Problems: BlastPoint’s platform incorporates cutting-edge approaches to geospatial data, psychographic clustering, data enrichment and a dynamic visualization environment, all at scale. We’re working to break new ground by pulling insights from high-dimensional data. And we’re pushing ourselves to try new and better ways to approach every step of our process. - Have An Impact: Small but mighty, BlastPoint’s growth is due to big companies increasingly trusting us with supporting key decisions using their most sensitive data. What we do positively impacts the lives of millions of Americans (and beyond). - Make Positive Change in the World: Our solutions reduce paper consumption, help struggling families pay their bills, and promote clean energy. We also offer our platform for free to nonprofits and civic-oriented organizations. - Employee-Focused Culture: We support the individual needs of our team, offering schedule and work-from-home flexibility, health insurance, 401K, and three weeks of PTO. We also tailor growth opportunities, from skills training to industry conferences. - Equal Opportunity Employer: BlastPoint is committed to creating an inclusive and diverse workplace, ensuring equal employment opportunities for individuals regardless of race, color, religion, sex, national origin, age, disability, or genetics. Our Values Everybody matters We beat expectations Innovation built on a foundation Cards on the table, always "The smartest systems from the most comprehensive data built by the best people” VP of Engineering Are you ready for your breakthrough job? BlastPoint has the AI Engineering Rocketship for you. BlastPoint is seeking an engineering leader who is a builder at heart and believes the future of software is being written right now — with AI at the center of every decision. We're looking for someone who has scaled engineering organizations through high-growth phases, knows what it means to own delivery end-to-end, and is ready to define what a modern engineering org looks like when the majority of the code is AI-assisted and the product is an economic indicator used by entire industries. This position demands intensity, technical depth, and the ability to make decisions with limited information on the table. We're seeking someone who thrives in ambiguity, moves at startup speed, unpredictability and understands that perfection is the enemy of shipping. This isn't a typical VP of Engineering role. This is a call to arms for a builder. BlastPoint's platform is becoming the economic indicator for customer intelligence — the thing utilities, credit unions, and financial institutions check before making decisions that affect millions of Americans. Our data covers 25% of U.S. consumers through a proprietary payment behavior dataset that no one else has. We're not bolting AI onto an existing product. AI and ML are the entire product — from autonomous data pipelines to predictive models to agentic workflows that are replacing manual processes in real time. You'll be the person who decides how this engineering org evolves to match that ambition. We're not looking for someone to maintain what exists. We're looking for someone to architect what comes next. Why This Opportunity Matters The timing couldn't be better. Following a successful Series A, BlastPoint is entering a hyper-growth phase. We've proven our value with major utilities and financial service providers, and we're expanding into new verticals. Our clients see clear, measurable ROI, and our reference-ability is off the charts. You'll be stepping into a role where: - You're taking over the engineering function from a founders (our CEO & CTO) who built the technical foundation and are ready to hand you the keys. This isn't a rescue mission — it's an acceleration mission. - The product is proven, the clients are referenceable, and the market need is urgent across multiple regulated industries. - You'll have creative control over the stack, the org design, and the development culture. We have strong opinions loosely held — we need someone who brings their own. - AI isn't a feature here — it's the foundation. You'll be leading a team where autonomous intelligence pipelines, ML model deployment, and agentic architectures are the core product, not a side project. - You'll be building the engineering org of the future, answering questions like; - What does QA look like when AI writes 75% of the code? - How do you structure teams — Navy SEAL pods or traditional hierarchy? - What's the right balance between speed and technical debt? - This role has executive visibility with direct communication with the board. - You won't be buried behind a layer of management — you'll be presenting technical strategy directly to our investors and shaping how they think about our trajectory. The Role & Team Context This is a hands-on leadership role. You'll be inheriting a talented but scaling engineering organization that's in the midst of a significant upgrade — increasing velocity, modernizing infrastructure, and preparing for the next phase of growth. You won't be a bystander in this transformation. You'll be the architect. You'll partner directly with our CEO, CTO, and Director of Product to translate business strategy into engineering execution. Your success will be measured by one thing: the speed and quality at which we ship value to customers. We need someone who can simultaneously hold the strategic view (where is this org in 12 months?) and the operational view (why is this sprint behind and what do we do about it right now?). You'll manage and mentor the existing team, recruit the next wave of talent, and set the technical and cultural bar for how engineering operates at BlastPoint. We're at a stage where speed is more important than perfection. We are a culture of experimentation. We have a destination in mind, but we often take two or three different paths to get there. The right person for this role finds that energizing, not terrifying. Responsibilities - Own engineering delivery end-to-end — sprint planning, resource allocation, release management, and the quality bar for everything that ships. - Define the long-term technical strategy and architecture vision, ensuring alignment with company objectives, scalability, and market opportunity. - Build, manage, and mentor a high-performing engineering team, fostering a culture of ownership, accountability, and speed. - Recruit and onboard top engineering talent to scale the team in line with growth objectives. - Drive a modern, AI-forward development culture — define how AI-assisted coding, automated testing, and agentic workflows integrate into the daily engineering practice. - Remove roadblocks ruthlessly. Anticipate where the bottlenecks will be before they arrive. Your job is to make the team faster. - Establish and refine engineering best practices — code review, CI/CD, testing, incident response, infrastructure-as-code — without letting process calcify into bureaucracy. - Manage cross-functional collaboration between Engineering, Data Science, Product, and Customer Success. - Use data to improve output — cycle time, deployment frequency, reliability. Measure what matters and cut what doesn't. - Present to the board on engineering strategy, technical health, and organizational progress. - Support customer-facing technical conversations when needed — sales engineering, technical due diligence, customer escalations. Requirements - 5+ years in a VP of Engineering, Engineering Director, or equivalent leadership role, managing software engineering teams including hiring, performance management, and team development. Venture-backed startup experience strongly preferred. - Proven track record of scaling engineering organizations at high-growth startups (Series A through Series C experience is ideal). - Deep technical background with hands-on experience in Python, cloud infrastructure (AWS required), and building data-intensive applications. - Experience with AWS services such as SageMaker, ECS/EKS, Lambda, RDS, and S3 in production environments. - Experience leading teams that build and maintain AI/ML platforms, data pipelines, or SaaS products that process large-scale datasets. - Strong understanding of modern development practices — Agile, CI/CD, infrastructure-as-code, microservices, containerization — with opinions about what actually works vs. what's theater. - Excellent communication skills. You can translate between engineering and the boardroom without losing signal in either direction. - A growth mindset with a bias for action. Comfortable making decisions with imperfect information and iterating quickly. - Strong preference for candidates from nimble, scrappy environments rather than large corporate backgrounds. We need builders, not maintainers. Nice to Haves - Familiarity with machine learning workflows, model deployment, and MLOps tooling. - Experience with geospatial data, customer analytics, or intelligence platforms. - Background in regulated industries — energy, utilities, financial services, insurance. - Contributions to open-source projects or a strong public engineering presence. - Pet projects you're genuinely excited about. Show us what you build when nobody's watching. What Sets You Apart - You have a bias toward shipping that borders on obsessive. - You've built engineering orgs, not just managed inherited ones. - You can hold the strategic view and the operational view in the same breath. - You have strong opinions about how engineering should work in 2026, and you're ready to prove them. - You're not afraid of hard conversations — with your team, with other executives, or with customers. - You see AI-assisted development as a fundamental shift in how engineering orgs are structured, not just a productivity tool. - You take full ownership and don't make excuses — this means outcomes over effort. - You wake up thinking about engineering velocity and go to bed thinking about what you're going to ship tomorrow. Ideal candidates will match one or more of these profiles: - A Director of Engineering ready to step into their first VP role with real ownership and board visibility. - A VP who has been through a significant scaling journey and wants to do it again with a better stack and a smarter team. - A technical leader who has been the #2 or #3 at a company that scaled from early stage to $20M+ ARR and is ready to be the #1. - Someone who has spent time at a larger org but is genuinely hungry to get back to building — and can prove it. Location, Compensation & Benefits - Location: Remote (U.S.), with occasional travel to Pittsburgh HQ and company events (2-4x/year). - Compensation: $200K-$250K base + performance bonus + 0.25-0.5% equity. - Benefits: - Health, dental, and vision insurance. - 401(k). - 3 weeks PTO + 10 paid holidays + unlimited sick time. - $500 home office stipend. - Flexible work culture — we mean it. Our team works hard, but we all still take time to pick up the kids, take the dog to the vet, or take a walk to think through a problem - Must be authorized to work in the United States.

About BlastPoint BlastPoint is a B2B data analytics startup located in the East Liberty neighborhood of Pittsburgh. We give companies the power to engage with customers more effectively by discovering the humans in their data and understanding customer journeys. Serving diverse industries including energy, finance, retail, and transportation, BlastPoint’s Customer Intelligence Platform makes data accessible to business users so they can plan solutions to customer-facing challenges, from encouraging green behavior to managing customers’ financial stress. Founded in 2016 by Carnegie Mellon Alumni, we are a tight-knit, forward-thinking team. Why You Should Work for Us - Solve Challenging Problems: BlastPoint’s platform incorporates cutting-edge approaches to geospatial data, psychographic clustering, data enrichment and a dynamic visualization environment, all at scale. We’re working to break new ground by pulling insights from high-dimensional data. And we’re pushing ourselves to try new and better ways to approach every step of our process. - Have An Impact: Small but mighty, BlastPoint’s growth is due to big companies increasingly trusting us with supporting key decisions using their most sensitive data. What we do positively impacts the lives of millions of Americans (and beyond). - Make Positive Change in the World: Our solutions reduce paper consumption, help struggling families pay their bills, and promote clean energy. We also offer our platform for free to nonprofits and civic-oriented organizations. - Employee-Focused Culture: We support the individual needs of our team, offering schedule and work-from-home flexibility, health insurance, 401K, and three weeks of PTO. We also tailor growth opportunities, from skills training to industry conferences. - Equal Opportunity Employer: BlastPoint is committed to creating an inclusive and diverse workplace, ensuring equal employment opportunities for individuals regardless of race, color, religion, sex, national origin, age, disability, or genetics. Our Values Everybody matters We beat expectations Innovation built on a foundation Cards on the table, always "The smartest systems from the most comprehensive data built by the best people” Senior Marketing Manager, Demand Generation Salary: $115K - $135K Are you ready for your breakthrough job? BlastPoint has the Demand Gen Rocketship for you. BlastPoint is a post-Series A Customer AI platform turning messy customer data into actionable intelligence. We give Utilities, Credit Unions, and Banks the power to engage with customers more effectively by discovering the humans in their data and understanding customer journeys. Our data covers every credit union in America and 25% of U.S. utility households. We're not building toward product-market fit. We have it. We're building toward market dominance. This position demands intensity, creative instinct with data, and the ability to run a machine that's already producing — not redesign it. You'll lead a small, high-velocity team that generates pipeline using proprietary data products, AI-built outbound campaigns, and a press flywheel that's already landing C-suite meetings across 5,000 credit unions and 200+ utilities. Why Now We have built a demand generation system that took us from 1 MQL per quarter to 120+ MQLs in a single month, eliminated the BDR function entirely, and replaced it with something better; AI-powered Go-To-Market Engineers (GTMEs) who use our own data products as outbound weapons. That system is live. It's producing. And it needs a leader who can take it from "founder-built engine" to "scalable, repeatable, impossible to ignore. "What You're Stepping Into" - A demand gen engine that's already running. Our Provoke Engine uses proprietary benchmark data — we score every credit union and utility in the country — to generate outbound campaigns that land meetings. You're inheriting a system, not inventing one. - A team of three. Two GTMEs building and shipping data-driven outbound campaigns on a biweekly sprint cadence, plus a digital marketing and social media lead. You manage all three. - A CRO who built the playbook and is ready to hand you the keys. The strategy, the tools, the cadence — it's all documented. You'll have a partner who's deeply invested in your success, not a boss who disappears after onboarding. - A VP of Sales who runs his team like a machine. Your demand gen feeds his pipeline. The integration between marketing and sales here isn't aspirational — it's already the operating system. You two need to be lockstep from day one. - A press flywheel with real momentum. Our CU Scorecard launched a media event that flooded our inbox with inbound leads. We have live relationships with the industry's top publications. You inherit those relationships and accelerate the cycle. - Real data products, not marketing collateral. The CU Scorecard, Pressure Point Index, CU Wrapped, Affordability Index — these aren't whitepapers. They're interactive, data-backed tools that provoke executives into meetings. Your job is to weaponize them. What You'll Actually Do This is a hands-on role. You are the player-coach. The first 90 days are about running the system, earning the team's trust, and shipping — not redesigning. *Demand Generation & Pipeline - Own pipeline generation targets and marketing-sourced revenue contribution. This is the number that matters. - Run the biweekly sprint cadence — kickoffs, retros, Asana Kanban, outcome-based tickets. You hold the team to pipeline outcomes, not effort metrics. - Ship campaigns that generate meetings. Not impressions. Not clicks. Meetings with CEOs, CMOs, and VPs at credit unions, utilities, and banks. - Collaborate daily with Sales on pipeline attribution, deal support, and champion activation. The silo between marketing and sales is already dead here. Your job is to keep it dead. - Own the content engine that powers these campaigns — maintain the editorial calendar and ensure content is shipped consistently to support pipeline generation. *Events & Field Marketing - Own the events and conference strategy across trade shows, industry conferences, webinars, and podcasts. - Research and evaluate trade shows; develop plans that align with existing demand gen initiatives and company goals. - Define how we show up at each event — sponsorship level, booth presence, hosted dinners, branded experiences, swag, and staffing strategy. - Establish objectives, messaging, collateral needs, and success metrics for every event. - Leverage strategic partnerships to expand reach. Track ROI and pipeline contribution. *Press & Media Flywheel - Run the press and media relationships — industry publications, journalists, podcast hosts. - Own the launch calendar for data products (CU Wrapped, Scorecard refreshes, new indices). Each launch is a press moment and a pipeline moment simultaneously. *Team Leadership - Manage and develop three direct reports — two GTMEs and a digital marketing and social media lead. Coach, unblock, hold the bar. - Establish documentation and repeatable processes as the team scales. - Demonstrate openness to feedback from senior leadership and incorporate it effectively. The team values radical candor over consensus. *Analytics & Reporting - Build and maintain dashboards that communicate pipeline impact to leadership and the board. - MQL-to-SQL conversion, pipeline generated, meetings booked, campaign attribution. You tell the revenue story with data. - Continuously test, iterate, and optimize campaigns based on performance. *Budget Ownership - Develop and manage the marketing budget aligned to revenue goals. - Allocate resources to maximize pipeline ROI. North Star Metric: Pipeline Focus marketing efforts on pipeline generation as the primary KPI. Brand awareness, social growth, and content output support this goal, but success is ultimately measured by meetings booked, deals created, and revenue influenced by marketing campaigns. What Sets You Apart - You've run demand gen at a B2B SaaS company and can point to pipeline numbers, not vanity metrics. - You managed a small team (2-5 people) and loved it — not as a stepping stone, but because building with a tight crew is your preferred operating mode. - You look at data and see campaigns. When someone shows you a benchmark that ranks 5,000 organizations, your first thought is "that's an outbound weapon," not "that's a nice report." - You have a bias toward action that borders on obsessiveness. Ship, measure, iterate. You don't need six weeks of planning before something goes live. - You're comfortable inheriting a founder-built system and making it better, not replacing it with your own framework to feel ownership. - You give and receive direct feedback comfortably. - You've worked at a company under $20M ARR and understand what "doing the work yourself" actually means at that scale. - AI-native tooling doesn't scare you. You don't need to be an engineer, but you should be curious about how AI is changing demand gen — because here, it already has. Requirements - 5+ years of B2B marketing experience, ideally within SaaS - Demonstrated success driving measurable pipeline and revenue outcomes from demand gen campaigns - Experience managing a small marketing or demand gen team - Strong experience with HubSpot or similar CRM/marketing automation platforms - Experience managing conferences, webinars, and events end-to-end - Strong writing and editorial instincts — you can tell the difference between copy that provokes and copy that fills space - Familiarity with AI-powered marketing tools (Claude, automation platforms, enrichment tools) - Experience in a startup or high-growth environment - Comfort operating in a biweekly sprint cadence with clear deliverables - Strong analytical skills; able to measure effectiveness and tell performance stories through data - Authorized to work legally in the U.S. Bonus - Experience in financial services, credit unions, utilities, energy, or another regulated vertical with a defined buyer universe - Press and media relationship management Compensation & Benefits - Salary: $115,000 – $135,000 - Equity: Ownership in BlastPoint - Home Office: $500 stipend - Health: Medical, dental, and vision insurance - Time Off: 3 weeks paid vacation, 10 paid holidays, unlimited sick time - Retirement: 401(k) - Location: Remote — Pittsburgh, PA headquarters

• Own pipeline generation targets and marketing-sourced revenue contribution. This is the number that matters. • Run the biweekly sprint cadence — kickoffs, retros, Asana Kanban, outcome-based tickets. You hold the team to pipeline outcomes, not effort metrics. • Ship campaigns that generate meetings. Not impressions. Not clicks. Meetings with CEOs, CMOs, and VPs at credit unions, utilities, and banks. • Collaborate daily with Sales on pipeline attribution, deal support, and champion activation. The silo between marketing and sales is already dead here. Your job is to keep it dead. • Own the content engine that powers these campaigns — maintain the editorial calendar and ensure content is shipped consistently to support pipeline generation. • Own the events and conference strategy across trade shows, industry conferences, webinars, and podcasts. • Research and evaluate trade shows; develop plans that align with existing demand gen initiatives and company goals. • Define how we show up at each event — sponsorship level, booth presence, hosted dinners, branded experiences, swag, and staffing strategy. • Establish objectives, messaging, collateral needs, and success metrics for every event. • Leverage strategic partnerships to expand reach. Track ROI and pipeline contribution. • Run the press and media relationships — industry publications, journalists, podcast hosts. • Own the launch calendar for data products (CU Wrapped, Scorecard refreshes, new indices). Each launch is a press moment and a pipeline moment simultaneously. • Manage and develop three direct reports — two GTMEs and a digital marketing and social media lead. Coach, unblock, hold the bar. • Establish documentation and repeatable processes as the team scales. • Build and maintain dashboards that communicate pipeline impact to leadership and the board. • Develop and manage the marketing budget aligned to revenue goals.