Role Description The Channel Manager – Search is responsible for delivering high-quality paid search activation across assigned clients. This role owns day-to-day execution, optimization, and performance management across Google Ads and Microsoft/Bing Ads, ensuring campaigns align to approved media plans, enterprise search standards, and evolving channel best practices. - Execute and optimize paid search campaigns across Google Ads and Microsoft/Bing Ads in alignment with approved media plans and channel strategy. - Own in-platform setup, including account structure, bidding strategies, automation, audiences, and measurement alignment. - Monitor performance against efficiency and effectiveness goals, adjusting investment and tactics based on data and direction. - Ensure search activation adheres to enterprise standards, platform policies, and brand safety requirements. - Support adoption of new search features, betas, and automation workflows as directed by channel leadership. - Lead complex and HVC search campaigns, acting as the search extension for client teams. Client & Strategy Partnership: - Partner with Client Strategy to ensure search activation mirrors agreed-upon plans and objectives. - Translate performance data into clear insights, implications, and optimization recommendations. - Participate in client conversations as an execution authority, supporting performance reviews and planning discussions. - Surface risks, opportunities, and platform changes proactively. - Lead client paid search conversations, serving as the primary subject matter expert and strategic authority on social platforms, activation, and performance. Channel Collaboration & Capability Building: - Support Channel Coordinators through task guidance, QA, and skill development. - Responsible for mentoring and supporting assigned channel managers and coordinators in their channel growth. - Contribute to documentation, testing efforts, and evolving activation standards within the search discipline. - Collaborate with Analytics to ensure measurement frameworks support optimization and learning. - Escalate complex issues, audits, or platform challenges appropriately. - Champion knowledge sharing across the paid search team, proactively distributing platform updates, best practices, test learnings, and performance insights to drive collective expertise and consistency. Qualifications - Bachelor’s degree in marketing, advertising, business administration, or a related field is preferred. - 5+ years of experience in paid search or performance media activation. - Proficiency across search platforms including Google Ads and Microsoft/Bing Ads, with hands-on experience in campaign setup, optimization, and automation. - Strong analytical and problem-solving skills, with a data-driven approach to optimization and performance management. - Proven ability to translate media strategy into precise in-platform execution. - Experience managing client relationships in a client-facing role, including presenting performance insights and recommendations. - Demonstrated ability to mentor or support junior team members through guidance, QA, and feedback. Benefits - Goodway Group is 70% Female! - We encourage applications from everyone, regardless of race, creed, color, religion, sex, sexual orientation, gender identity, national origin, marital status, citizen status, age, disability, military or protected veteran status, genetic predisposition or carrier status or any other legally protected status.

• Execute integrated demand generation campaigns to drive marketing-sourced and marketing-influenced pipeline • Build and optimize campaign plans across channels (email, paid media, webinars, events, partner campaigns, retargeting) • Translate ideal customer profiles and account targeting strategy into high-performing programs • Support ABM execution for named accounts and priority verticals • Coordinate account-specific plays in partnership with Sales • Own channel-level performance tracking and optimization (conversion rates, cost per lead, customer acquisition costs, pipeline efficiency) • Run A/B tests to improve engagement and conversion across the funnel • Monitor lead quality and work with Sales to improve lead routing, scoring, and follow-up • Partner with Marketing to produce high-performing campaign assets (ads, landing pages, email copy, webinar materials, one-pagers) • Maintain tight weekly alignment with Sales on pipeline targets and campaign performance • Support field enablement with campaign briefs, talk tracks, and follow-up sequences • Coordinate with Client Success and member activation teams when employer demand programs require downstream activation support

• Channel Ownership: Own the end-to-end lifecycle of paid campaigns across Reddit, X (Twitter), and B2B Review Sites (G2, Capterra). • Creative Velocity: Partner closely with the creative team to develop platform-native assets. You’ll proactively manage creative refreshes to combat ad fatigue and ensure our brand cuts through the noise. • Review Site execution: Execution and management of paid placements and lead generation on review platforms including G2 and Capterra. • Strategic Optimization: Go beyond clicking buttons. You will analyze full funnel metrics and buyer Intent signals to adjust budget and bidding strategies and pivot spend toward high-converting campaigns in real-time. • Account Hygiene & QA: Maintain obsessive attention to detail regarding tracking links, UTMs, and lead flow. You will perform regular audits to ensure zero "attribution leaks" between platforms and Salesforce. • Performance Reporting: Deliver weekly "Winner/Loser" reports and monthly QBRs. We value insights over data dumps—your reports must focus on lead conversion and pipeline impact, not just vanity metrics like impressions.

• Own account-based marketing email campaigns for our defined named account portfolio, partnering cross-functionally with Sales and Partnerships to drive demand and awareness while amplifying partner, content, event, and outbound motions that generate qualified pipeline. • Support content generation for product launches and ABM-supportive channels, including social media, paid ads, and blog posts. • Convert product launch content into structured ABM campaigns in HubSpot and additional channels, with clearly defined audiences, messaging, sequencing, sales enablement, and timelines. • Design and execute multi-touch, top-to-mid funnel journeys for named accounts, coordinating timing with Sales activity (e.g., pausing, adjusting, or re-engaging when timely or relevant). • Build and manage HubSpot audiences for our named account portfolio, translating defined target segments into accurate lists and campaign logic. • Own performance for your ABM email programs, measured by meaningful account reach, engagement depth, and opportunities generated from targeted accounts. • Run reporting + iteration loops: regularly review what content is resonating, what isn’t, and what’s generating opportunities—then optimize sequencing, segmentation, and messaging based on data and team feedback. • Manage timelines and prioritization across concurrent launches and motions, maintaining high execution quality (QA, deliverability hygiene, accurate setup in HubSpot).