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Manager, Demand Generation – B2B
Location
United States
Posted
80 days ago
Salary
$100K - $115K / year
Seniority
Lead
Job Description
Manager, Demand Generation – B2B
Nox Health
• Execute integrated demand generation campaigns to drive marketing-sourced and marketing-influenced pipeline • Build and optimize campaign plans across channels (email, paid media, webinars, events, partner campaigns, retargeting) • Translate ideal customer profiles and account targeting strategy into high-performing programs • Support ABM execution for named accounts and priority verticals • Coordinate account-specific plays in partnership with Sales • Own channel-level performance tracking and optimization (conversion rates, cost per lead, customer acquisition costs, pipeline efficiency) • Run A/B tests to improve engagement and conversion across the funnel • Monitor lead quality and work with Sales to improve lead routing, scoring, and follow-up • Partner with Marketing to produce high-performing campaign assets (ads, landing pages, email copy, webinar materials, one-pagers) • Maintain tight weekly alignment with Sales on pipeline targets and campaign performance • Support field enablement with campaign briefs, talk tracks, and follow-up sequences • Coordinate with Client Success and member activation teams when employer demand programs require downstream activation support
Job Requirements
- 5–8+ years of B2B demand generation experience (enterprise preferred)
- Bachelor’s degree in Marketing or related business degree; MBA or advanced business degree preferred.
- Proven track record of driving pipeline through multi-channel campaigns
- Strong understanding of ABM concepts and enterprise buyer journeys
- Experience partnering closely with Sales teams
- Strong analytical skills and comfort reporting on funnel metrics
- Hands-on experience with marketing automation and CRM systems (e.g., HubSpot, Marketo, Pardot, Salesforce)
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