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Marketing Agility, Delivered by the Data Cloud
ABM & Demand Generation Specialist
Location
United States
Posted
131 days ago
Salary
$115K - $125K / year
Seniority
Mid Level
Job Description
ABM & Demand Generation Specialist
GrowthLoop
• Own account-based marketing email campaigns for our defined named account portfolio, partnering cross-functionally with Sales and Partnerships to drive demand and awareness while amplifying partner, content, event, and outbound motions that generate qualified pipeline. • Support content generation for product launches and ABM-supportive channels, including social media, paid ads, and blog posts. • Convert product launch content into structured ABM campaigns in HubSpot and additional channels, with clearly defined audiences, messaging, sequencing, sales enablement, and timelines. • Design and execute multi-touch, top-to-mid funnel journeys for named accounts, coordinating timing with Sales activity (e.g., pausing, adjusting, or re-engaging when timely or relevant). • Build and manage HubSpot audiences for our named account portfolio, translating defined target segments into accurate lists and campaign logic. • Own performance for your ABM email programs, measured by meaningful account reach, engagement depth, and opportunities generated from targeted accounts. • Run reporting + iteration loops: regularly review what content is resonating, what isn’t, and what’s generating opportunities—then optimize sequencing, segmentation, and messaging based on data and team feedback. • Manage timelines and prioritization across concurrent launches and motions, maintaining high execution quality (QA, deliverability hygiene, accurate setup in HubSpot).
Job Requirements
- 2–4 years of experience in B2B SaaS marketing, with hands-on ownership of email or ABM campaign execution.
- Proven experience building and launching segmented campaigns in HubSpot, including segments, emails, workflows, and reporting.
- Experience marketing to defined account lists, in partnership with Sales and/or Partner teams, with exposure to opportunity and pipeline metrics.
- Strong operational rigor, with a focus on clean data, accurate segmentation, QA, deliverability, and getting the details right.
- Excellent communication skills and strong project management capabilities, with the ability to manage multiple priorities effectively.
- Strong organizational skills and attention to detail, with a high standard for quality.
- Strong writing and editing skills, with a knack for simplifying complex topics into engaging content that resonates with key audiences.
Benefits
- 100% company-paid medical coverage for individual employees with strong dependent contributions, including dental & vision coverage
- Full health, dental, vision, life, and disability coverage for Canadian employees (fully employer-paid)
- 401(k) or RRSP (Canada) Program with Generous Company Match
- Spot bonuses for major milestones and product feature launches
- Clear opportunities for career progression and cross-functional collaboration
- Meaningful equity so you share in the value you help create.
- Flexible PTO with trust and autonomy.
- Monthly, company-wide Recharge Days to truly unplug.
- Annual home office stipend to support your workspace.
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