• Execute integrated demand generation campaigns to drive marketing-sourced and marketing-influenced pipeline • Build and optimize campaign plans across channels (email, paid media, webinars, events, partner campaigns, retargeting) • Translate ideal customer profiles and account targeting strategy into high-performing programs • Support ABM execution for named accounts and priority verticals • Coordinate account-specific plays in partnership with Sales • Own channel-level performance tracking and optimization (conversion rates, cost per lead, customer acquisition costs, pipeline efficiency) • Run A/B tests to improve engagement and conversion across the funnel • Monitor lead quality and work with Sales to improve lead routing, scoring, and follow-up • Partner with Marketing to produce high-performing campaign assets (ads, landing pages, email copy, webinar materials, one-pagers) • Maintain tight weekly alignment with Sales on pipeline targets and campaign performance • Support field enablement with campaign briefs, talk tracks, and follow-up sequences • Coordinate with Client Success and member activation teams when employer demand programs require downstream activation support

• Channel Ownership: Own the end-to-end lifecycle of paid campaigns across Reddit, X (Twitter), and B2B Review Sites (G2, Capterra). • Creative Velocity: Partner closely with the creative team to develop platform-native assets. You’ll proactively manage creative refreshes to combat ad fatigue and ensure our brand cuts through the noise. • Review Site execution: Execution and management of paid placements and lead generation on review platforms including G2 and Capterra. • Strategic Optimization: Go beyond clicking buttons. You will analyze full funnel metrics and buyer Intent signals to adjust budget and bidding strategies and pivot spend toward high-converting campaigns in real-time. • Account Hygiene & QA: Maintain obsessive attention to detail regarding tracking links, UTMs, and lead flow. You will perform regular audits to ensure zero "attribution leaks" between platforms and Salesforce. • Performance Reporting: Deliver weekly "Winner/Loser" reports and monthly QBRs. We value insights over data dumps—your reports must focus on lead conversion and pipeline impact, not just vanity metrics like impressions.

• Own account-based marketing email campaigns for our defined named account portfolio, partnering cross-functionally with Sales and Partnerships to drive demand and awareness while amplifying partner, content, event, and outbound motions that generate qualified pipeline. • Support content generation for product launches and ABM-supportive channels, including social media, paid ads, and blog posts. • Convert product launch content into structured ABM campaigns in HubSpot and additional channels, with clearly defined audiences, messaging, sequencing, sales enablement, and timelines. • Design and execute multi-touch, top-to-mid funnel journeys for named accounts, coordinating timing with Sales activity (e.g., pausing, adjusting, or re-engaging when timely or relevant). • Build and manage HubSpot audiences for our named account portfolio, translating defined target segments into accurate lists and campaign logic. • Own performance for your ABM email programs, measured by meaningful account reach, engagement depth, and opportunities generated from targeted accounts. • Run reporting + iteration loops: regularly review what content is resonating, what isn’t, and what’s generating opportunities—then optimize sequencing, segmentation, and messaging based on data and team feedback. • Manage timelines and prioritization across concurrent launches and motions, maintaining high execution quality (QA, deliverability hygiene, accurate setup in HubSpot).

We are looking for a high-energy Senior Performance Marketing Manager to join us as a dedicated contractor. Reporting to the Senior Manager of Digital Demand Generation, you will be the driving force behind our performance on high-intent and community-driven channels. You aren't just "managing" ads; you are owning the pipeline generated from Reddit, X, and our primary review platforms (G2, Capterra). We need a "plug-and-play" expert who moves fast, thrives in a high-growth environment, and requires zero ramp-up time to deliver impact. This role is an hourly, part-time Navan employee and will be expected to work 25-30 hours / week. What You’ll Do: - Channel Ownership: Own the end-to-end lifecycle of paid campaigns across Reddit, X (Twitter), and B2B Review Sites (G2, Capterra). - Creative Velocity: Partner closely with the creative team to develop platform-native assets. You’ll proactively manage creative refreshes to combat ad fatigue and ensure our brand cuts through the noise. - Review Site execution: Execution and management of paid placements and lead generation on review platforms including G2 and Capterra. - Strategic Optimization: Go beyond clicking buttons. You will analyze full funnel metrics and buyer Intent signals to adjust budget and bidding strategies and pivot spend toward high-converting campaigns in real-time. - Account Hygiene & QA: Maintain obsessive attention to detail regarding tracking links, UTMs, and lead flow. You will perform regular audits to ensure zero "attribution leaks" between platforms and Salesforce. - Performance Reporting: Deliver weekly "Winner/Loser" reports and monthly QBRs. We value insights over data dumps—your reports must focus on lead conversion and pipeline impact, not just vanity metrics like impressions. What We’re Looking For: - 5+ Years of Experience: Proven track record in Paid Media or Performance Marketing, specifically within a high-growth B2B SaaS environment. - Platform Expertise: Deep, hands-on experience building and scaling campaigns within Reddit Ads and X Ads Manager. You know the nuances of these communities and how to convert them. - Review Site Mastery: Deep knowledge of managing bids and lead-gen programs on G2 and Capterra - Technical Proficiency: Expert-level proficiency in Asana, Jira, and Google Products. You must be comfortable navigating Salesforce to track lead lifecycle and attribution. - Scrappy & Self-Directed: You are a proactive problem solver who doesn't wait for a brief to optimize a failing campaign. - Experience with ABM (Account-Based Marketing) platforms and strategies.