Goodway Group

• The Staff Accountant supports accurate, timely, and compliant financial reporting for the organization. • This role owns assigned general ledger accounts from transaction processing through reconciliation and analysis. • Supports monthly close activities and partners with internal teams to ensure proper accounting treatment. • Serves as the primary accounting resource for payroll-related transactions and incentive compensation accounting. • This role will lead the implementation of a scalable commission and incentive management solution. • Supports ongoing process improvements that increase automation, accuracy, and efficiency across Finance.

• Build modern web applications - Design, develop, and maintain full-stack applications using React, JavaScript/TypeScript, Node.js, and AWS technologies. • Develop backend services and APIs - Build scalable services and integrations that connect applications with internal platforms, data services, and third-party systems. • Create great user experiences - Develop responsive interfaces and workflow tools that simplify complex business processes and data visualization. • Collaborate across teams - Partner with Product, Data Engineering, Analytics, and Data Science to translate business requirements into thoughtful technical solutions. • Write high-quality software - Develop clean, maintainable, well-tested code while participating in code reviews and following engineering best practices. • Contribute to technical design - Participate in architecture and design discussions, helping shape solutions that balance scalability, maintainability, and speed of delivery. • Continuously improve - Identify opportunities to improve application performance, deployment processes, developer experience, and internal workflows.

• Serve as the dedicated marketing lead for Goodway's Agency Line of Business, partnering directly with Agency leaders to align marketing activity with business priorities and revenue goals • Develop and execute integrated marketing plans spanning awareness, consideration, and conversion across the Agency LOB's key target audiences • Maintain a strong pulse on the agency landscape, competitive environment, and buyer behavior relevant to this LOB • Scope, plan, and launch demand generation campaigns in advance ensuring continuity and minimal disruption during the team transition window • Design and execute 1:1, 1:few, and broad-reach initiatives tailored to Agency LOB target accounts • Manage paid media budgets in support of Agency LOB campaigns; advise on channel mix and optimize for performance • Track and report on campaign KPIs; iterate based on data • Own email marketing execution for the Agency LOB, including campaign setup, segmentation, scheduling, and performance reporting • Build and optimize lead nurturing workflows through marketing automation tools • Collaborate with marketing operations on customer journey measurement and lead management processes within Goodway's tech stack • Develop and maintain messaging and positioning for Agency LOB products and solutions, in collaboration with Agency leaders and product stakeholders • Create and adapt content spanning all stages of the buyer journey with a strong emphasis on short-form, high-engagement formats (snippets, one-pagers, social content, landing page copy) • Contribute to the content and communications calendar in support of Agency LOB goals • Partner with Agency sales and BD teams to identify content and tool gaps that impact pipeline and conversion • Develop sales enablement assets including pitch decks, battlecards, case studies, and objection-handling guides — aligned to the Agency LOB buyer journey • Ensure all materials adhere to Goodway's brand voice, style, and guidelines • Support planning and execution of marketing events relevant to the Agency LOB, including field events, sponsored activations, and industry conferences • Coordinate pre- and post-event communications and follow-up campaigns to maximize pipeline impact • Work closely with Agency LOB business leaders as a strategic partner not just a service provider to understand priorities and translate them into marketing action • Collaborate cross-functionally with Revenue Operations, Business Development, Sales, and Account Management • Contribute to team documentation and playbooks to ensure continuity beyond the contract period.

• Drive New Revenue Growth: Identify, prospect, and secure net-new client engagements with mid-market Consumer and Retail brands, • Lead Outbound Prospecting & Thought Leadership: Develop a proactive outbound sales strategy, leveraging your network, industry events, and LinkedIn thought leadership to generate new opportunities. • Sales Pipeline & Deal Management: Build and maintain a robust pipeline using Salesforce, ensuring consistent movement from outreach to closed business. • Consultative Selling Approach: Understand clients’ commerce media challenges and position Goodway’s capabilities (Full Funnel, Commerce Media, and Creative services) as solutions that drive measurable business outcomes. • Competitive Positioning: Navigate a competitive landscape articulating Goodway’s unique differentiators in Commerce Media, Retail Media Networks (RMNs), and Outcome Engineering™. • Pitch Quarterback: Work in conjunction with Pitchlab and LoB stakeholders and assist in scoping and communication with prospects to meet/exceed SLAs in delivering pitch-related commitments. • Cross-Functional Collaboration: Work closely with SVP, BDs, and Brand VPs to ensure a smooth handoff from sales to client success teams. • Industry Representation: Represent Goodway at key industry panels, conferences, and networking events, serving as a recognized thought leader in commerce media. • Legal & Pricing Negotiations: Lead pricing discussions and contract negotiations, ensuring deals are structured for long-term success and profitability. Establish yourself as a knowledge and thought leader across the industry, especially within your markets. Serve as the company spokesperson at key industry events, panels, and agency associations.

• Assist in the setup of campaigns across all paid media channels, including programmatic, search and social. • Help gather data to support campaign targeting and optimization efforts. • Support the setup and maintenance of digital advertising accounts and campaigns, including ad creation, keyword research, and audience targeting. • Assist with pixel placement, creative trafficking, and monitoring campaign implementation. Where dynamic creative is in use, aid in the setup, QA, and management of dynamic tools. • Support QA and auditing of campaigns to ensure accuracy and compliance. • Assist in tracking and reporting key performance metrics to assess campaign effectiveness and identify areas for improvement. • Monitor campaign performance and compile data for analysis, providing insights and recommendations for optimization. • Conduct competitive research and stay updated on industry trends to contribute ideas and suggestions for campaign enhancements. • Collaborate with Media Managers across a defined business segment or region, assisting in the development and implementation of digital media campaigns across platforms including search engines, social media, display networks, and programmatic advertising. • Support the creation and scheduling of media activation plans, ensuring alignment with campaign objectives. • Help coordinate and organize assets, materials, and documentation related to digital media campaigns. • Build an understanding of all necessary systems and platforms within each channel, as well as Goodway-specific systems (e.g., Smartguard, Goodlook). • Be resourceful when navigating new systems or constraints by asking clarifying questions and proposing workable solutions. • Balance and prioritize requests based on priority and complexity.

• Lead full-funnel client engagements, anchoring business goals to integrated media strategies that drive measurable results across brand, demand, and performance objectives. • Define channel strategy and investment allocations across full-funnel media, ensuring alignment with client goals, consumer behavior, and category insights. • Serve as the senior strategic advisor to client executives, proactively identifying growth opportunities, risks, and future pathways to drive business expansion. • Orchestrate cross-functional teams; Client Strategy, Media Activation, Analytics, and external partners, ensuring a unified, insight-led, and operationally disciplined approach to delivery that aligns with client and business needs. • Drive annual planning, quarterly strategy refreshes, and in-market optimization cycles with a focus on effectiveness, efficiency, and innovation. • Own revenue growth, forecasting, and commercial health of assigned accounts; ensure renewals, upsells, and multi-year expansions. • Lead strategic storytelling for QBRs, business reviews, and executive-level communications with a narrative grounded in data, consumer insight, and enterprise value. • Advocate for category-specific insights and competitive intelligence, embedding vertical expertise into strategies and client recommendations. • Partner with VP-level media and analytics leaders to ensure best practices, governance, channel frameworks, and performance methodologies elevate across the entire client portfolio. • Mentor Client Strategy Leads and Client Managers, developing a high-performing bench of future leaders with strong communication and strategic skills. • Participate in and at times represent and lead Client Strategy in new business pitches for Goodway Group.

• Leverage numerous sales tools to identify, schedule meetings with Agencies who meet the Ideal Customer Profile (ICP) of our managed agency business • Think strategically, leveraging your knowledge of Goodway Group to identify how we can help prospective customers grow their business through partnership. • Use data and tech stack to identify companies and individuals that would benefit from our products and services • Use the internet, company website, data, and research tools to validate and prioritize efforts (or to disqualify) and to create hypothesis for perceived company needs/pains/gains • Understand Goodway Group's GTM offerings, differentiators, and what uniquely positions us as an ideal fit for potential clients across all brands • Develop and manage best-in-class outreach strategies that effectively reach targets at the right time in the right way • Develop and manage best-in-class content strategies that utilize engaging materials to create clear, concise, thought-provoking, personalized messages to generate interest • Be proficient within the growth ops tech stack tools and features, following best practices to automate, utilize AI, and increase efficiency • Demonstrate an analytical mindset and monitor performance results (open rates, click-through rates, response rates, conversion rates, etc.) to apply those data-driven insights and improve results • Utilize Salesforce to manage and track all activity, meetings, notes, and metrics according to best practices and sales process • Benchmark and stay up to date with consumer behavior, best-practices, and both internal and external marketing and sales trends • Understand marketing restrictions and laws to ensure we are compliant with user data and privacy legislation for outreach • Maintain a scorecard to monitor performance of all initiatives and KPIs: # targets or accounts within each initiative, engaged accounts, meetings, opportunities created, pipeline revenue created, RFPs, and closed won revenue • At least 2 times a year, review the initiatives and share learnings, insights, and recommendations with team to increase performance of programs

• The Staff Accountant supports accurate, timely, and compliant financial reporting for the organization. • This role owns assigned general ledger accounts from transaction processing through reconciliation and analysis, supports monthly close activities, and partners with internal teams to ensure proper accounting treatment in a fast-paced advertising agency environment. • The Staff Accountant serves as the primary accounting resource for payroll-related transactions, incentive compensation accounting, treasury activities, and selected compliance functions. • This role will lead the implementation of a scalable commission and incentive management solution and support ongoing process improvements that increase automation, accuracy, and efficiency across Finance.

• Partner/Collaborate with the CFO, Leadership, and all parts of the organization to align IT strategy, budgets, and investments with business goals and ROI, identify opportunities to improve efficiency through automation and smarter tooling. • Lead and develop a hybrid IT support model (internal team + external helpdesk) with clear roles, SLAs, and accountability. • Conduct formal risk assessments. Manage SOC2 and other compliance and audit initiatives to ensure that we are compliant with letter and spirit of requirements on an ongoing basis. • Drive practical adoption of AI and automation to streamline workflows and enhance decision-making. • Drive adoption of new tools and workflows across the organization.

• Own delivery of production-grade data systems. • Drive system design for data architecture. • Ensure high standards for code quality and reliability. • Translate business needs into technical solutions. • Collaborate across engineering, product, and data teams. • Mentor and unblock other engineers. • Identify and mitigate risks early. • Improve systems, tools, and processes.