Role Description This role is a strategic opportunity for a data-driven marketer to lead global paid media and demand conversion initiatives, driving measurable growth and user acquisition across multiple international markets. You will manage full-funnel performance, from impression to conversion, and optimize campaigns for subscription growth. Partnering closely with marketing, product, analytics, lifecycle, and creative teams, you will use experimentation and insights to refine targeting, improve funnel efficiency, and scale global performance. This position offers a high degree of autonomy and the chance to influence marketing strategy across diverse regions while working in a remote-first, collaborative, and fast-paced environment. The role is ideal for a marketer who combines analytical rigor with creative problem-solving to unlock sustainable growth. - Develop, implement, and optimize global paid media campaigns across channels including Meta, Google, TikTok, Programmatic, Affiliate, and SEO. - Lead full-funnel performance management, ensuring effective user acquisition and conversion into paying subscribers. - Partner with regional teams to localize campaigns, messaging, creative, and targeting for diverse markets. - Conduct experimentation and A/B testing to improve conversion rates and funnel performance. - Design and maintain analytics frameworks to evaluate channel efficiency, LTV/CAC, and incremental impact by region and audience segment. - Guide paid media creative strategies, iterating messaging and formats based on funnel insights. - Collaborate cross-functionally with Growth, Lifecycle, Finance, and Product teams to align marketing efforts with broader business objectives. Qualifications - 4–7+ years of experience in performance marketing, paid acquisition, or growth marketing, with global experience strongly preferred. - Proven ability to manage multi-million-dollar paid media budgets and drive subscription or revenue growth. - Deep knowledge of media platforms, paid acquisition strategies, and full-funnel optimization techniques. - Strong analytical and experimentation skills, with experience in Looker, Amplitude, GA4, SQL, and MMPs. - Experience adapting marketing strategies across multiple countries and cultural contexts. - Excellent communication and collaboration skills for cross-functional teamwork. - Comfortable operating in a fast-paced, global, and remote-first environment. Benefits - Competitive base salary with performance-based bonus/variable pay and potential equity. - Comprehensive medical, dental, vision, life, and disability insurance. - 401(k) plan with company matching program. - Flexible PTO, plus synchronized company-wide time off in winter and summer. - Mental wellness programs and Employee Assistance Program (EAP). - Learning and development opportunities to support professional growth. - Reimbursement and equipment support for a productive remote work environment. - Access to premium memberships and product offerings for personal use.

Role Description The Channel Manager – Search is responsible for delivering high-quality paid search activation across assigned clients. This role owns day-to-day execution, optimization, and performance management across Google Ads and Microsoft/Bing Ads, ensuring campaigns align to approved media plans, enterprise search standards, and evolving channel best practices. - Execute and optimize paid search campaigns across Google Ads and Microsoft/Bing Ads in alignment with approved media plans and channel strategy. - Own in-platform setup, including account structure, bidding strategies, automation, audiences, and measurement alignment. - Monitor performance against efficiency and effectiveness goals, adjusting investment and tactics based on data and direction. - Ensure search activation adheres to enterprise standards, platform policies, and brand safety requirements. - Support adoption of new search features, betas, and automation workflows as directed by channel leadership. - Lead complex and HVC search campaigns, acting as the search extension for client teams. Client & Strategy Partnership: - Partner with Client Strategy to ensure search activation mirrors agreed-upon plans and objectives. - Translate performance data into clear insights, implications, and optimization recommendations. - Participate in client conversations as an execution authority, supporting performance reviews and planning discussions. - Surface risks, opportunities, and platform changes proactively. - Lead client paid search conversations, serving as the primary subject matter expert and strategic authority on social platforms, activation, and performance. Channel Collaboration & Capability Building: - Support Channel Coordinators through task guidance, QA, and skill development. - Responsible for mentoring and supporting assigned channel managers and coordinators in their channel growth. - Contribute to documentation, testing efforts, and evolving activation standards within the search discipline. - Collaborate with Analytics to ensure measurement frameworks support optimization and learning. - Escalate complex issues, audits, or platform challenges appropriately. - Champion knowledge sharing across the paid search team, proactively distributing platform updates, best practices, test learnings, and performance insights to drive collective expertise and consistency. Qualifications - Bachelor’s degree in marketing, advertising, business administration, or a related field is preferred. - 5+ years of experience in paid search or performance media activation. - Proficiency across search platforms including Google Ads and Microsoft/Bing Ads, with hands-on experience in campaign setup, optimization, and automation. - Strong analytical and problem-solving skills, with a data-driven approach to optimization and performance management. - Proven ability to translate media strategy into precise in-platform execution. - Experience managing client relationships in a client-facing role, including presenting performance insights and recommendations. - Demonstrated ability to mentor or support junior team members through guidance, QA, and feedback. Benefits - Goodway Group is 70% Female! - We encourage applications from everyone, regardless of race, creed, color, religion, sex, sexual orientation, gender identity, national origin, marital status, citizen status, age, disability, military or protected veteran status, genetic predisposition or carrier status or any other legally protected status.

• Execute integrated demand generation campaigns to drive marketing-sourced and marketing-influenced pipeline • Build and optimize campaign plans across channels (email, paid media, webinars, events, partner campaigns, retargeting) • Translate ideal customer profiles and account targeting strategy into high-performing programs • Support ABM execution for named accounts and priority verticals • Coordinate account-specific plays in partnership with Sales • Own channel-level performance tracking and optimization (conversion rates, cost per lead, customer acquisition costs, pipeline efficiency) • Run A/B tests to improve engagement and conversion across the funnel • Monitor lead quality and work with Sales to improve lead routing, scoring, and follow-up • Partner with Marketing to produce high-performing campaign assets (ads, landing pages, email copy, webinar materials, one-pagers) • Maintain tight weekly alignment with Sales on pipeline targets and campaign performance • Support field enablement with campaign briefs, talk tracks, and follow-up sequences • Coordinate with Client Success and member activation teams when employer demand programs require downstream activation support

• Channel Ownership: Own the end-to-end lifecycle of paid campaigns across Reddit, X (Twitter), and B2B Review Sites (G2, Capterra). • Creative Velocity: Partner closely with the creative team to develop platform-native assets. You’ll proactively manage creative refreshes to combat ad fatigue and ensure our brand cuts through the noise. • Review Site execution: Execution and management of paid placements and lead generation on review platforms including G2 and Capterra. • Strategic Optimization: Go beyond clicking buttons. You will analyze full funnel metrics and buyer Intent signals to adjust budget and bidding strategies and pivot spend toward high-converting campaigns in real-time. • Account Hygiene & QA: Maintain obsessive attention to detail regarding tracking links, UTMs, and lead flow. You will perform regular audits to ensure zero "attribution leaks" between platforms and Salesforce. • Performance Reporting: Deliver weekly "Winner/Loser" reports and monthly QBRs. We value insights over data dumps—your reports must focus on lead conversion and pipeline impact, not just vanity metrics like impressions.