At Bloomerang, we believe change happens on purpose. We champion the power and potential of nonprofits, igniting next-level impact with the team and technology built for purpose. Our powerful giving platform and stellar support enable tens of thousands of nonprofits to raise more, recruit more, and retain more, fueling maximum impact and raising the bar on what’s possible for the nonprofit sector. That's why, even as the nonprofit sector sees declines in giving, Bloomerang customers raise more year over year. We're also in the business of creating thriving employees. Join a mission-driven culture built on our core values of Simplify, Care and Act. We know our people are the key to our success, and we're proud to be home to some of the most innovative and skilled individuals in the workforce today. Come feel invigorated and unstoppable with us! The Role As the Sr. Paid Media Manager, you will own Bloomerang’s paid acquisition strategy end-to-end. You are responsible for driving measurable pipeline and revenue growth through multi-channel paid media programs including Google, LinkedIn, Meta, YouTube, CTV, Directories, and ABM platforms (including 6sense). You will define the strategic roadmap, manage agency performance, optimize channel mix, and partner cross-functionally with Demand Gen, Customer, Brand, RevOps, and Sales to improve CAC, pipeline velocity, revenue, and ROI. What You Will Do Strategic Ownership - Define and evolve Bloomerang’s paid media strategy aligned to revenue targets and GTM goals. - Develop annual and quarterly acquisition plans tied to pipeline and CAC goals. - Lead testing roadmap across channels (creative, audience, bidding, messaging). - Own the contribution percent of paid to the all-in revenue targets. Revenue & Performance Accountability - Own paid contribution to MQAs, SALs, pipeline, and revenue. - Forecast spend, performance, and ROI. - Identify scaling opportunities and efficiency gains. - Optimize full-funnel tracking in partnership with RevOps. Agency & Vendor Leadership - Own agency relationship, scope, performance benchmarks, and accountability. - Establish performance KPIs and reporting cadence. - Evaluate and onboard new paid platforms or vendors as needed. Cross-Functional Leadership - Partner with Sales, Customer, and Revenue teams to align on pipeline quality and revenue outcomes. - Partner with external agency and internal Brand team on brand awareness paid media campaigns. - Collaborate with Content and Brand teams on messaging strategy. - Partner with Brand Services team to level up paid media creative to improve ad performance. - Provide executive-ready reporting on performance trends and insights. Data & Optimization - Analyze performance weekly/monthly/annually across channels. - Continuously refine channel mix based on ROI and pipeline contribution. - Build dashboards and attribution insights to inform executive decisions. Budget Management - Own and optimize a significant paid media budget. - Allocate spend dynamically based on performance signals. - Drive efficient customer acquisition. What You Need to Succeed - Proven Growth Track Record: You bring 5–8+ years of experience in performance or growth marketing, with a documented history of hitting CAC and ROI targets to drive measurable revenue. - Strategic Budget Management: You are comfortable managing six- or seven-figure media budgets across a diverse mix of channels, including LinkedIn, Meta, YouTube, CTV, and ABM platforms (experience with 6sense is a major plus). - Full-Funnel Expertise: You have a deep understanding of demand generation, multi-touch attribution, and the nuances of managing complex B2B sales cycles and audience segmentations. - Data Modeling & Analytics: You are highly proficient in forecasting performance, modeling CAC/LTV, and using tools like Salesforce, Marketo, and Google Analytics to optimize spend based on ROI. - Executive-Level Communication: You can translate complex performance data into clear, actionable insights and "executive-ready" reporting for leadership. - Agency & Vendor Leadership: You know how to effectively manage and hold agency partners accountable, ensuring their output stays strategically aligned with business goals. - Cross-Functional Synergy: You excel at partnering with Sales, RevOps, and Content teams to sharpen pipeline quality and improve conversion rates across the entire funnel. - Continuous Optimization: You possess a "test and learn" mindset, constantly running structured experiments to increase speed and consistency in knowledge creation and campaign performance. - AI-Forward Approach: You are eager to explore and responsibly integrate AI tools into your daily workflow to drive efficiency and support Bloomerang’s broader mission. Benefits Health + Wellness You’ll have access to generous health, vision, and dental insurance options as well as HealthiestYou, a healthcare service that offers convenient, confidential access to quality doctors 24/7, anytime, anywhere. Time Off You'll get a competitive PTO package that includes 20 PTO days, 3 flex days, 4 optional volunteer days, 12 paid holidays, as well as paid parental leave. More is more! 401k You'll receive a 401k match to help invest in your future. Equipment Everything you need to be successful, shipped right to your door. You got this. We got you. Compensation The salary range for this position is $103,000 - $130,000. You may also be eligible for a discretionary bonus. Actual compensation within the range will be dependent on your skills, experience, qualifications, and location, as well as applicable employment laws Location This is a permanent, full-time, fully remote position (within the U.S. and select Canadian Provinces only). Employees living in Indianapolis, IN are welcome to work from our company headquarters. We do not offer Visa sponsorship or relocation assistance at this time. Accommodations Applicants who require accommodations may contact careers@bloomerang.com to request an accommodation in completing an application. Bloomerang is an Equal Opportunity Employer. Individuals seeking employment at Bloomerang are considered without regard to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, or sexual orientation.

• Own Bloomerang’s paid acquisition strategy end-to-end • Drive measurable pipeline and revenue growth through multi-channel paid media programs • Define the strategic roadmap and manage agency performance • Optimize channel mix and partner cross-functionally to improve CAC, pipeline velocity, revenue, and ROI • Develop annual and quarterly acquisition plans tied to pipeline and CAC goals • Lead testing roadmap across channels • Own paid contribution to MQAs, SALs, pipeline, and revenue • Forecast spend, performance, and ROI • Identify scaling opportunities and efficiency gains • Establish performance KPIs and reporting cadence • Partner with external agency and internal teams on brand awareness campaigns • Analyze performance weekly/monthly/annually and build dashboards for insights • Own and optimize a significant paid media budget

Role Description This role is a strategic opportunity for a data-driven marketer to lead global paid media and demand conversion initiatives, driving measurable growth and user acquisition across multiple international markets. You will manage full-funnel performance, from impression to conversion, and optimize campaigns for subscription growth. Partnering closely with marketing, product, analytics, lifecycle, and creative teams, you will use experimentation and insights to refine targeting, improve funnel efficiency, and scale global performance. This position offers a high degree of autonomy and the chance to influence marketing strategy across diverse regions while working in a remote-first, collaborative, and fast-paced environment. The role is ideal for a marketer who combines analytical rigor with creative problem-solving to unlock sustainable growth. - Develop, implement, and optimize global paid media campaigns across channels including Meta, Google, TikTok, Programmatic, Affiliate, and SEO. - Lead full-funnel performance management, ensuring effective user acquisition and conversion into paying subscribers. - Partner with regional teams to localize campaigns, messaging, creative, and targeting for diverse markets. - Conduct experimentation and A/B testing to improve conversion rates and funnel performance. - Design and maintain analytics frameworks to evaluate channel efficiency, LTV/CAC, and incremental impact by region and audience segment. - Guide paid media creative strategies, iterating messaging and formats based on funnel insights. - Collaborate cross-functionally with Growth, Lifecycle, Finance, and Product teams to align marketing efforts with broader business objectives. Qualifications - 4–7+ years of experience in performance marketing, paid acquisition, or growth marketing, with global experience strongly preferred. - Proven ability to manage multi-million-dollar paid media budgets and drive subscription or revenue growth. - Deep knowledge of media platforms, paid acquisition strategies, and full-funnel optimization techniques. - Strong analytical and experimentation skills, with experience in Looker, Amplitude, GA4, SQL, and MMPs. - Experience adapting marketing strategies across multiple countries and cultural contexts. - Excellent communication and collaboration skills for cross-functional teamwork. - Comfortable operating in a fast-paced, global, and remote-first environment. Benefits - Competitive base salary with performance-based bonus/variable pay and potential equity. - Comprehensive medical, dental, vision, life, and disability insurance. - 401(k) plan with company matching program. - Flexible PTO, plus synchronized company-wide time off in winter and summer. - Mental wellness programs and Employee Assistance Program (EAP). - Learning and development opportunities to support professional growth. - Reimbursement and equipment support for a productive remote work environment. - Access to premium memberships and product offerings for personal use.

Role Description The Channel Manager – Search is responsible for delivering high-quality paid search activation across assigned clients. This role owns day-to-day execution, optimization, and performance management across Google Ads and Microsoft/Bing Ads, ensuring campaigns align to approved media plans, enterprise search standards, and evolving channel best practices. - Execute and optimize paid search campaigns across Google Ads and Microsoft/Bing Ads in alignment with approved media plans and channel strategy. - Own in-platform setup, including account structure, bidding strategies, automation, audiences, and measurement alignment. - Monitor performance against efficiency and effectiveness goals, adjusting investment and tactics based on data and direction. - Ensure search activation adheres to enterprise standards, platform policies, and brand safety requirements. - Support adoption of new search features, betas, and automation workflows as directed by channel leadership. - Lead complex and HVC search campaigns, acting as the search extension for client teams. Client & Strategy Partnership: - Partner with Client Strategy to ensure search activation mirrors agreed-upon plans and objectives. - Translate performance data into clear insights, implications, and optimization recommendations. - Participate in client conversations as an execution authority, supporting performance reviews and planning discussions. - Surface risks, opportunities, and platform changes proactively. - Lead client paid search conversations, serving as the primary subject matter expert and strategic authority on social platforms, activation, and performance. Channel Collaboration & Capability Building: - Support Channel Coordinators through task guidance, QA, and skill development. - Responsible for mentoring and supporting assigned channel managers and coordinators in their channel growth. - Contribute to documentation, testing efforts, and evolving activation standards within the search discipline. - Collaborate with Analytics to ensure measurement frameworks support optimization and learning. - Escalate complex issues, audits, or platform challenges appropriately. - Champion knowledge sharing across the paid search team, proactively distributing platform updates, best practices, test learnings, and performance insights to drive collective expertise and consistency. Qualifications - Bachelor’s degree in marketing, advertising, business administration, or a related field is preferred. - 5+ years of experience in paid search or performance media activation. - Proficiency across search platforms including Google Ads and Microsoft/Bing Ads, with hands-on experience in campaign setup, optimization, and automation. - Strong analytical and problem-solving skills, with a data-driven approach to optimization and performance management. - Proven ability to translate media strategy into precise in-platform execution. - Experience managing client relationships in a client-facing role, including presenting performance insights and recommendations. - Demonstrated ability to mentor or support junior team members through guidance, QA, and feedback. Benefits - Goodway Group is 70% Female! - We encourage applications from everyone, regardless of race, creed, color, religion, sex, sexual orientation, gender identity, national origin, marital status, citizen status, age, disability, military or protected veteran status, genetic predisposition or carrier status or any other legally protected status.