• Regular visits to existing A & B Customers to maintain current business • Continuous territory prospecting to develop new customer targets within the target market segments • Make product recommendations for customers utilizing internal resources as needed • Offer additional technical assistance as required • Develop, maintain and grow a Sales Opportunity Pipeline • Maintain efficient, written call reports utilizing the company CRM system • Provide key weekly highlights to Regional Management for inclusion in the weekly sales report • Ensure that the Lotus Notes calendar is updated with customer visits and travel plans • Work closely with the Regional Sales Manager to establish the annual sales plan • Attend Trade Shows, Group Sales Meetings and Additional Training Opportunities as required • Submit weekly expense reports • Perform any additional duties or responsibilities as assigned by Management.

• Coach & Develop Talent: Deliver hands-on, in-field training to sales reps & leaders. Provide one-on-one coaching to new hires to accelerate their success. Take top reps to the next level with personalized coaching and expert insights. • Collaborate & Innovate: Work closely with our Sales Training & Development Team to roll out game-changing strategies. Share real-time field insights to help shape future training programs. Bridge the gap between corporate strategy and local market execution. • Empower Sales Leaders: Partner with senior sales leadership to create custom training plans for growth-focused markets. Equip sales managers with coaching tools & techniques to inspire and guide their teams. Mentor new managers to sharpen leadership skills and build winning teams. • Drive Sales Performance: Lead by example— prospect, pitch, and close deals alongside sales reps. Share best practices for selling our direct mail and digital solutions. Host sales workshops, competitions, and role-playing sessions to boost engagement and results.

• Develop, refine, and execute strategic sales plans to meet or exceed revenue goals. • Identify new business opportunities and lead the full sales cycle - from lead generation through contract closure. • Expand Trax’s footprint within commercial, regional, and military aviation markets. • Conduct regular business reviews with clients to identify evolving needs and position Trax solutions effectively. • Build, maintain, and strengthen long-term relationships with aviation operators, maintenance organizations (MROs), and industry partners. • Serve as a trusted advisor by understanding customer maintenance processes and recommending tailored software solutions and facilitating ROI discussions. • Lead the response process for complex RFPs, RFQs, and RFIs, ensuring accuracy, competitiveness, and alignment with customer requirements. • Collaborate with technical, product, and implementation teams to develop detailed and compelling proposal content. • Create Statements of Work (SOWs) for specific customer engagements, clearly defining deliverables, scope, timelines, and responsibilities. • Lead commercial negotiations, ensuring mutually beneficial terms while safeguarding Trax’s strategic and financial interests. • Partner with product development, implementation, training, and customer support teams to ensure seamless delivery of solutions. • Prepare accurate sales forecasts, pipeline reports, and performance metrics for senior management. • Deliver clear and professional presentations highlighting opportunities, challenges, and account progress.

• Establish business in areas of Non-accredited services: Global Concierge Services, Training, Compliance Readiness Review (Gap Analysis), European Directive. • Partner with the VP – Electrical Services to execute the Division’s 3-year global growth strategy across North America. • Institutionalize enterprise-level commercial governance, including CRM discipline, forecasting accuracy, and structured reporting. • Develop and execute an integrated US and Canada sales strategy aligned with divisional objectives. • Identify, prioritize, and penetrate Tier 1 OEM and system integrator accounts. • Secure approved vendor status and multi-year framework agreements with priority enterprise accounts. • Design and implement repeatable revenue generation processes and strategic account planning. • Establish pricing architecture and margin guardrails to protect gross profit and long-term profitability. • Lead executive-level relationship development across engineering, procurement & operations. • Build sustainable recurring revenue streams and long-term strategic partnerships. • Align commercial commitments with operational capacity to ensure delivery excellence. • Mentor and scale future commercial team members as the Division grows.