Silver Oak

• Responsible for all aspects of sales management in the international markets. • Supervise and support EMEA and APAC Regional Sales Managers (RSMs). • Lead and achieve the company’s international growth intentions and further develop its existing network of importers. • Identify and execute new opportunities for growth focusing on high volume targets. • Effectively communicate company sales and distribution objectives. • Ensure efforts are consistent with our goals and company culture. • Develop target accounts, educate, and train trade and importer staff regarding our brand. • Direct and participate in quarterly sales meetings and business reviews. • Direct and participate in selected trade events, wine-tasting, dinners, etc. • Manages International Sales Team of: EMEA Regional Sales Manager APAC Regional Sales Manager. • Oversees go-to-market sales processes for each product release: pricing verification, compliance, product set-up, print/digital assets, allocation timeline, sampling, order fulfillment, POS and merchandise. • Maintains regular communication with international team and Wholesale Management. • Provides same day responses to customer and company communications. • Maintains master pricing and consumer pricing by country. • Responsible for compliance with state, federal and international laws, and regulations. • Ensures the International team is executing on account relationships and marketing initiatives. • Manage and forecast sales and expense budgets and meet quarterly revenue targets. • In collaboration with the VP of Sales, produces wholesale expense budgets and manages monthly line-item variances.

• Manage and grow a portfolio of key accounts across your territory—retail, restaurant, and hospitality. • Serve as a trusted advisor and go-to expert for our trade partners, ensuring the Family of Silver Oak wines are well-positioned and top of mind. • Train, motivate, and energize distributor sales teams. • Develop and execute smart, strategic plans to exceed market goals. • Collaborate with internal department marketing, operations, logistics, and leadership—to align on big-picture goals.

• Drive Sales & Growth (Primary Focus – ~80%) • Generate high-value DTC sales through proactive outreach and personalized engagement • Plan and host elevated tastings, lunches, dinners and collector events with measurable ROI • Build and maintain a robust pipeline of collectors and referral partners • Deliver concierge-level hospitality that drives loyalty and lifetime value • Protect pricing integrity and track performance against monthly and annual goals • Serve as the polished, authoritative voice of OVID’s vineyard, wines and philosophy • Inspire confidence and desire through master-level brand knowledge • Uphold the highest standards of taste, discretion and professionalism • Build visibility in top-tier on-premise accounts aligned with OVID’s luxury positioning • Lead impactful tastings and presentations for trade and distributors • Develop partnerships across fine dining, travel, philanthropy, wealth and luxury retail • Represent OVID at exclusive festivals, auctions and lifestyle events • Manage event logistics, samples, follow-up, CRM accuracy and reporting with precision • Communicate proactively on performance, priorities and expenses

• Own and execute the territory sales strategy in partnership with sales leadership and distributor management. • Grow on- and off-premise business by identifying opportunities, opening new accounts, and deepening existing relationships. • Work in the field an average of four days per week, independently and alongside distributor sales teams and managers. • Collaborate closely with distributors to achieve volume, placement, and prestige goals. • Lead compelling in-person and virtual tastings, trade events, and wine dinners (including evenings and weekends). • Deliver impactful brand education, training, and coaching to distributor sales representatives and leadership. • Manage pricing, programming, inventory, and allocations to protect brand integrity and maximize performance. • Lead, coach, and develop Field Sales Managers, fostering accountability, ownership, and continuous improvement. • Support FSMs with territory coverage, execution, and administrative responsibilities. • Facilitate regular communication and alignment between the sales team and internal partners. • Organize and lead sales meetings, business reviews, and planning sessions. • Forecast sales and expenses, manage budgets, and deliver quarterly sales goals. • Analyze sales data, market conditions, and performance metrics to inform strategy and execution. • Coordinate new item launches, national account initiatives, and trade marketing activations. • Build and maintain strong cross-functional relationships with wholesale, inside sales, marketing, and winery teams. • Communicate consistently and promptly with leadership, distributors, and internal stakeholders. • Ensure retail pricing consistency and optimal use of company resources.