Clipper Magazine

• Innovative Campaigns: Design and execute integrated campaigns combining direct mail, digital, and e-commerce solutions to deliver results for local businesses. • Data-Driven Strategies: Utilize best-in-class data and analytics to design and implement marketing strategies that deliver outstanding results for your clients. • Relationship Building: Develop and maintain strong relationships with small and medium-sized businesses. Use your determination and skills to generate new leads and expand your client base.

• Help drive overall market performance and revenue growth for Clipp • Serve as the local point of leadership when corporate leadership is not on-site • Support execution of company initiatives and sales objectives • Maintain strong communication between the local market and corporate teams • Provide mentorship and support to sales representatives • Assist with strategy development for key accounts and prospecting efforts • Manage and grow your existing portfolio of clients • Support campaigns integrating paid social, digital advertising, advanced audience targeting, and precision direct mail

• Drive new revenue for Audience Solutions Group • Focus on selling data segments, audience targeting solutions, and data licensing partnerships • Position Valpak’s audience solutions as a core part of clients’ marketing strategies • Build a prospecting pipeline and close agencies and purchasers of data and affiliated martech products • Define and execute account strategies with publishers, data companies, advertisers and agencies • Make outbound calls, emails, social media posts, and conference networking to potential customers to generate, present, and close new business. • Perform related work and additional duties as needed or required.

• Serve as a strategic partner to clients and Account Executives, providing consultative insights and proactive campaign recommendations to drive success. • Maintain a deep understanding of Valpak’s advertising products and services, positioning yourself as the implementation and technical expert for internal and external stakeholders. • Manage the end-to-end campaign lifecycle, including creative assets, targeting, production timelines, and performance verification. • Collaborate closely with Account Executives to ensure seamless communication, timely delivery, and resolution of client needs. • Develop and maintain product knowledge resources and FAQs to support consistent communication and education for clients and sales partners. • Monitor campaign performance, contractual deliverables, and revenue projections while identifying potential risks or opportunities to optimize outcomes. • Respond to client inquiries, generate reports, perform market analysis, secure mailing geographies, and facilitate creative processes to ensure campaign accuracy and success. • Partner with internal departments to align on campaign logistics, creative strategy, and client expectations to ensure exceptional service delivery. • Participate in sales meetings and client discussions as the Valpak product and campaign expert, contributing to account growth and retention strategies. • Perform other duties and initiatives that support overall client and sales success.

• Be a Growth Partner to Local Businesses: Develop strong relationships with small and medium-sized businesses. • Identify opportunities, generate new leads, and position yourself as a trusted marketing advisor - not just a salesperson. • Lead with Social & Performance Marketing: Help businesses grow through targeted social media advertising, online visibility strategies, and measurable ROI-focused solutions. • Build Multi-Channel Digital Campaigns: Design and execute strategic marketing campaigns that combine paid social, digital advertising, audience targeting, and e-commerce solutions - supported by precision direct mail for maximum reach and conversion. • Use Data to Drive Results: Leverage advanced analytics, audience insights, and performance tracking tools to optimize campaigns and continuously improve results for your clients.

• Develop and grow relationships with pharmaceutical brands, healthcare marketers, and agencies. • Position Valpak envelopes and Clipp magazines as a differentiated alternative—or complement—to physician office and point-of-care media. • Educate clients on the advantages of in-home print delivery for fair balance, message clarity, and patient understanding. • Collaborate internally to ensure creative formats and media strategies align with regulatory requirements. • Drive revenue through consultative, insight-led selling rather than transactional placements.

• Write, optimize, and maintain complex SQL queries to support various business requirements. • Design, develop, and maintain stored procedures, functions, and triggers to automate data processing tasks. • Develop and maintain SQL Server Integration Services (SSIS) packages for ETL processes. • Participate in the design and implementation of data warehouse architectures. • Analyze and optimize database performance by identifying and resolving bottlenecks. • Ensure data integrity and security by implementing appropriate database constraints and security measures. • Create and maintain technical documentation for database systems and processes. • Work closely with cross-functional teams to understand and meet their data needs.

• Serve as the primary Sales Training administrator for our Sales Enablement platform, Highspot, including user provisioning, permissions, groups, access governance, and platform configuration. • Own the platform structure for Sales Training, including taxonomy, tagging standards, naming conventions, and content organization. • Maintain platform health through routine audits, archiving, duplication cleanup, and content lifecycle management. • Provide Tier 1 support to platform users, troubleshooting access and usage issues, and creating job aids and quick guides. • Stay current with Highspot releases and capabilities, recommending and implementing improvements that increase adoption and ease of use. • Build and maintain courses, learning paths, assignments, assessments, and reinforcement activities in the Sales Enablement platform. • Manage enrollment rules, prerequisites, deadlines, completion requirements, and learner communications as needed. • Publish and maintain Sales Training content within the enablement platform, ensuring it is current, on-brand, and aligned with internal standards. • Collaborate with Marketing and other content owners to align messaging and reuse approved assets appropriately.

• Own day-to-day social media strategy and execution across priority platforms. • Establish and maintain a consistent posting cadence aligned to consumer savings rituals, mail moments, and seasonal value. • Develop content pillars that reinforce smart savings, immediate wins, and habitual engagement. • Actively manages and engages with the community across social platforms through comments, DMs, etc. • Drive measurable traffic from social into Clipp.com, email capture, and promotional activations. • Manage creator and influencer partnerships, including coordination, content delivery, and performance tracking across paid campaigns and organic partnerships. • Monitor social performance and optimize content based on engagement, traffic, and conversion insights, ensuring social content supports broader consumer and growth initiatives. • Provide regular performance reporting at defined cadences, sharing results against KPIs, key learnings, and optimization opportunities to inform future social and community strategy. • Stay current on platform trends, tools, and best practices to ensure relevance and effectiveness. • Other duties as assigned.

• Own consumer KPI architecture for Valpak and Clipp, ensuring metrics ladder to enterprise goals. • Design and maintain weekly executive dashboards for senior leadership. • Lead incremental lift measurement strategies across mail, digital, and advertiser outcomes. • Partner with analytics, finance, and engineering to ensure clean instrumentation. • Establish and manage a test-and-learn framework across consumer touchpoints. • Translate performance insights into executive-ready narratives and case studies. • Evaluate emerging analytics tools and best practices. • Analyze product sell-through and make strategic recommendations for optimization. • Continuously evaluate the performance of all consumer and e-commerce initiatives, synthesizing data across channels to identify opportunities, risks, and areas for optimization. • Collaborate with internal teams and stakeholders to translate performance insights into clear, prioritized strategic recommendations that improve consumer experience, conversion, and revenue performance. • Other duties as assigned.