• Serve as the subject matter expert for Salesforce Marketing Cloud (SFMC) engagements. • Provide strategic guidance on Salesforce Marketing Cloud architecture, capabilities, and best practices aligned to business objectives. • Partner with stakeholders to define customer engagement strategies, campaign roadmaps, and automation frameworks. • Participate in planning sessions, project reviews, and client meetings as the primary SFMC expert. • Configure, manage, and optimize Salesforce Marketing Cloud components. - Email Studio - Mobile Studio - Social Studio - Web Studio / CloudPages - Journey Builder - Automation Studio - Contact Builder and Data Designer • Build and manage Data Extensions, SQL queries, segmentation logic, and automation workflows. • Configure triggered sends, scheduled automations, and data synchronization processes. • Support integrations with CRM platforms, APIs, and external data sources. • Troubleshoot platform issues, campaign errors, and performance challenges. • Build, test, deploy, and optimize email campaigns and customer journeys. • Configure dynamic content, personalization rules, audience segmentation, and automation logic. • Conduct quality assurance testing across devices, browsers, and email clients. • Design and manage A/B testing initiatives to improve campaign performance. • Coordinate deployment schedules, stakeholder approvals, and campaign launches. • Develop responsive email templates using HTML and CSS. • Ensure adherence to accessibility standards and brand guidelines. • Create reusable email frameworks and modular content structures. • Support content optimization and personalization initiatives. • Analyze campaign metrics and manage data hygiene. • Deliver actionable recommendations to improve campaign effectiveness.

• Develop and execute a comprehensive marketing strategy aligned with company growth goals and revenue targets. • Own the end-to-end go-to-market strategy across all products and services, including segmentation, positioning, pricing support, and channel strategy. • Define and refine e2L’s overall brand narrative and product positioning within the K-12 education market. • Partner with executive leadership to identify growth opportunities, new markets, and expansion strategies. • Translate company strategy into actionable marketing plans with clear KPIs tied to pipeline and revenue. • Own product marketing strategy and execution across the entire organization. • Develop clear, differentiated messaging and positioning for products, tailored to multiple stakeholders (district leaders, educators, partners). • Lead product launches and releases, ensuring alignment across marketing, sales, and delivery teams. • Establish and manage the full customer journey—from awareness through adoption and retention. • Gather and synthesize customer insights, market trends, and competitive intelligence to inform product and marketing strategy. • Partner closely with Product leadership to ensure market needs are reflected in product development and innovation. • Serve as a strategic partner to Sales leadership, aligning marketing efforts to pipeline generation, deal progression, and revenue outcomes. • Build and execute demand generation strategies that drive qualified leads and measurable pipeline growth. • Lead sales enablement efforts, including development of playbooks, messaging frameworks, and sales collateral. • Ensure alignment between marketing campaigns and sales priorities, improving conversion rates and sales effectiveness. • Support forecasting and pipeline visibility through strong collaboration with sales and operations teams. • Oversee demand generation campaigns, digital marketing, content strategy, events, and partnerships. • Drive brand awareness and thought leadership within the K-12 education sector. • Ensure consistent messaging and brand experience across all channels and customer touchpoints. • Monitor and optimize campaign performance using data-driven insights. • Establish clear marketing KPIs tied to pipeline, conversion, and revenue impact. • Analyze campaign performance, customer engagement, and market trends to continuously improve strategy. • Build reporting mechanisms that connect marketing activities to business outcomes. • Lead, coach, and develop a high-performing marketing team. • Foster a culture of accountability, innovation, and continuous improvement. • Set clear goals and performance expectations aligned with company objectives. • Build organizational capability in product marketing, demand generation, and go-to-market execution.

Role Description We are seeking an experienced Marketing Cloud Consultant to serve as the subject matter expert for Salesforce Marketing Cloud (SFMC) engagements. This is a hands-on, client-facing role that combines strategic consulting, solution design, technical implementation, and campaign execution across the Salesforce Marketing Cloud ecosystem. The ideal candidate will work closely with clients to understand customer engagement objectives and translate them into scalable, compliant, and data-driven marketing solutions. This role requires expertise across the SFMC platform, strong stakeholder management skills, and the ability to deliver high-quality solutions from strategy through execution. Key Responsibilities - Marketing Strategy & Solution Planning - Provide strategic guidance on Salesforce Marketing Cloud architecture, capabilities, and best practices aligned to business objectives. - Partner with stakeholders to define customer engagement strategies, campaign roadmaps, and automation frameworks. - Participate in planning sessions, project reviews, and client meetings as the primary SFMC expert. - Recommend scalable approaches for segmentation, personalization, automation, and customer journey orchestration. - Salesforce Marketing Cloud Implementation - Configure, manage, and optimize Salesforce Marketing Cloud components, including: - Email Studio - Mobile Studio - Social Studio - Web Studio / CloudPages - Journey Builder - Automation Studio - Contact Builder and Data Designer - Build and manage Data Extensions, SQL queries, segmentation logic, and automation workflows. - Configure triggered sends, scheduled automations, and data synchronization processes. - Support integrations with CRM platforms, APIs, and external data sources. - Troubleshoot platform issues, campaign errors, and performance challenges. - Campaign Management & Journey Execution - Build, test, deploy, and optimize email campaigns and customer journeys. - Configure dynamic content, personalization rules, audience segmentation, and automation logic. - Conduct quality assurance testing across devices, browsers, and email clients. - Design and manage A/B testing initiatives to improve campaign performance. - Coordinate deployment schedules, stakeholder approvals, and campaign launches. - Email Development & Content Support - Develop responsive email templates using HTML and CSS. - Ensure adherence to accessibility standards and brand guidelines. - Create reusable email frameworks and modular content structures. - Support content optimization and personalization initiatives. - Data Analytics & Performance Reporting - Configure campaign tracking, reporting dashboards, and performance monitoring. - Analyze campaign metrics including open rates, click-through rates, conversions, and engagement trends. - Manage data hygiene, audience segmentation, suppression lists, and subscriber management. - Deliver actionable recommendations to improve campaign effectiveness and customer engagement. - Compliance & Governance - Ensure compliance with data privacy and marketing regulations including GDPR, CAN-SPAM, and CCPA/CPRA. - Support consent management, subscription preferences, and opt-in/opt-out processes. - Follow secure data handling and development practices. - Maintain governance documentation, process standards, and operational controls. - Training & Documentation - Develop user guides, training materials, and standard operating procedures (SOPs). - Conduct training sessions and knowledge transfer workshops for business users. - Maintain comprehensive documentation of configurations, workflows, integrations, and customizations. Qualifications - 5+ years of hands-on experience implementing and managing Salesforce Marketing Cloud solutions. - Deep expertise across Salesforce Marketing Cloud modules, including: - Email Studio - Mobile Studio - Social Studio - Web Studio / CloudPages - Journey Builder - Automation Studio - Contact Builder / Data Designer - Strong experience with Data Extensions, SQL, AMPscript, SSJS, and automation workflows. - Working knowledge of HTML and CSS for responsive email development. - Experience integrating SFMC with CRM systems, APIs, and external data platforms. - Strong understanding of digital marketing compliance requirements and privacy regulations. - Excellent communication, stakeholder management, and consulting skills. - Ability to manage multiple engagements while maintaining high-quality delivery standards. Preferred Qualifications - Experience working with public sector, utilities, or other highly regulated industries. - Familiarity with customer data platforms, marketing analytics, and personalization strategies. - Knowledge of accessibility standards and inclusive digital communication practices. Preferred Certifications - Salesforce Marketing Cloud Email Specialist - Salesforce Marketing Cloud Consultant - Salesforce Marketing Cloud Developer - Additional Salesforce certifications such as Salesforce Administrator or Platform App Builder Key Skills - Must-Have Skills - Salesforce Marketing Cloud (SFMC) - Campaign Management - Good-to-Have Skills - AMPscript - SQL - Journey Builder - Automation Studio - Email Marketing - CRM Integrations - HTML/CSS - Marketing Automation - Data Analytics & Reporting What Success Looks Like - Deliver scalable and high-performing marketing automation solutions. - Drive successful customer engagement campaigns with measurable business outcomes. - Maintain platform reliability, compliance, and governance standards. - Serve as a trusted advisor to clients and stakeholders on Marketing Cloud best practices. - Enable business users through training, documentation, and process excellence.

• Work with channel owners across Events, Digital, Web, Social, and CRM • Ensure agreements with vendor partners are executed on time and on message • Execute communications of vendor programs to membership • Identify opportunities for vendors and shape future vendor sponsorship packages