• Lead the strategy, planning, execution, and performance optimization of paid digital marketing campaigns • Oversee client and vendor relationships and manage significant media budgets • Drive customer acquisition and engagement initiatives • Collaborate with cross-functional stakeholders to achieve business objectives • Manage paid media campaigns across various platforms such as Google Ads, Microsoft Ads, Paid Social, and Programmatic display • Develop and implement comprehensive paid digital media strategies • Analyze campaign performance using tools like Google Analytics or Adobe Analytics • Lead, mentor, and develop digital media managers, analysts, and specialists.

Role Description WEKA is redefining data infrastructure for the AI era. As we scale in a rapidly changing market, we're looking for a Director of Demand Generation to own the end-to-end campaign engine that fills our pipeline: building, launching, and optimizing integrated, multi-channel campaigns. This is a campaigns-first leadership role. You're not just buying media or managing a few accounts — you're the architect of WEKA's campaign calendar and campaign playbook: what launches, when, to whom, through which channels, and how it's measured. You'll own the budget, the agency relationships, the campaign architecture, and the numbers. If you're passionate about building modern B2B marketing programs, thrive in high-growth environments, and love turning strategy into measurable business outcomes, this is an opportunity to make a lasting impact at one of the fastest-growing AI infrastructure companies in the world. What You'll Own - Integrated Campaign Strategy & Execution - Own WEKA's end-to-end campaign engine: the campaign calendar, campaign briefs, launch planning, content and post-campaign retros — from concept through pipeline impact. - Build multi-channel campaign architectures that combine paid media, email/nurture, webinars, content syndication, content, events, and organic/social into a single coordinated launch — not disconnected channel-by-channel pushes. - Translate WEKA's vertical ABM cluster model (NeoCloud, Life Sciences, FinServ, Manufacturing, Sovereign) into repeatable campaign playbooks per cluster: consistent structure, messaging, timing, and measurement that can be launched and re-launched at scale. - Continuously identify and stand up campaigns for new verticals/clusters as WEKA's ICP expands. - Run a disciplined campaign operating rhythm — briefing, creative/content requests, QA, launch, mid-flight optimization, and retro — in partnership with Product Marketing, Field Marketing, and Corporate Marketing. - Balance always-on cluster campaigns with targeted 1:1 account plays for strategic must-win accounts, knowing when each model applies. - Own the campaign performance narrative: which campaigns are working, why, and what to scale, pause, or kill. - Paid Media & Performance Marketing - Own the paid media strategy and budget as a core channel within the broader campaign mix — spanning paid social (LinkedIn, etc.), search, programmatic, content syndication, and retargeting. - Manage agency relationships and hold them to performance SLAs (cost-per-MQL, pipeline contribution, CARR influence) — including renegotiating or replacing underperforming partners. - Build and defend the media mix model: how budget flows across clusters, campaigns, and funnel stages. - Partner with Marketing Ops to ensure clean tracking, UTM discipline, and platform-to-CRM data integrity. - Pipeline & Attribution - Own demand gen's contribution to marketing-sourced and marketing-influenced pipeline against quarterly and annual targets. - Work inside WEKA's multi-touch attribution model (Bizible/Salesforce, migrating toward W-Shaped/Full-Path) to report sourced vs. influenced CARR by campaign and cluster. - Partner with RevOps/Sales on lead routing, SLAs, and funnel conversion — diagnosing and fixing leaks between MQL, SAL, and SQL. - Evolve our scoring beyond individual leads — build and mature buying-group mapping and MQA (Marketing Qualified Account) scoring so cluster campaigns are measured on account-level engagement, not just single-contact MQLs. - Bring campaign-level ROI analysis (e.g. cost per sourced dollar, influenced CARR ratio) to monthly/quarterly business reviews. - Team & Cross-Functional Leadership - Build, lead, and develop a demand generation team (campaign managers, paid media specialists). - Partner closely with Field Marketing, Partner Marketing, Product Marketing, and Corporate Marketing to ensure every campaign is integrated across channels, not a standalone paid push. - Represent demand gen and the campaign roadmap in GTM Council and pipeline reviews with Sales leadership. Qualifications - 8+ years in B2B demand generation, with at least 3+ years at a Director level owning integrated campaign strategy end-to-end — calendar, briefs, launch, and retro — not just channel execution. - Proven ability to build and run multi-channel campaigns that combine paid media, nurture, webinars/events, and content syndication into a single coordinated program. - Direct experience running vertical or segment-based ABM campaigns at scale (not just 1:1 account plays). - Deep hands-on paid media experience: LinkedIn, Google Ads, programmatic, content syndication — including agency management and SLA enforcement. - Strong command of marketing attribution and pipeline reporting (Salesforce, Bizible or equivalent multi-touch attribution, Marketo/HubSpot). - Experience in infrastructure, storage, data platform, or AI/ML tooling — enterprise or usage-based B2B tech strongly preferred. - A track record of turning ambiguous, high-growth marketing orgs into disciplined, campaign-driven demand engines. - Comfortable presenting campaign performance and pipeline ROI directly to sales and executive stakeholders. How We Work: The WEKA Way - We are Accountable: We take full ownership, always–even when things don’t go as planned. - We are Brave: We question the status quo, push boundaries, and take smart risks when needed. - We are Collaborative: True collaboration isn’t only about working together; it’s about lifting one another up to succeed collectively. - We are Customer Centric: Our customers are at the heart of everything we do. Equal Opportunity Statement WEKA is an equal opportunity employer that prohibits discrimination and harassment of any kind. We provide equal opportunities to all employees and applicants for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. Why Join WekaIO? Weka IO is a leading provider of AI infrastructure software, working with some of the best known AI model developers, inference providers, NeoClouds/Hyperscalers, as well as the biggest enterprises. This is a unique opportunity to build a critical function from the ground up at a fast-growing, innovative company.

Role Description Ready to drive profitable growth for subscription eCommerce? Own Google Ads end-to-end for health-focused brands. Are you a growth-minded media buyer who wants to drive real change? At Paleovalley & Wild Pastures, we aren’t just selling products - we’re revolutionizing the food industry through regenerative agriculture and radical transparency. We are looking for a Senior Google Media Buyer to architect the next phase of our growth, scaling our impact from millions to tens of millions. In this role, you will: - Manage Google Ads end-to-end (Search, Shopping, Performance Max, YouTube, Display) - Step into a fast-moving account and own the strategy from day one - Drive paid acquisition for our subscription-based eCommerce brands (Paleovalley & Wild Pastures) - Hit efficiency targets (CPA, ROAS, MER) while maintaining scale across all campaign types - Leverage data (GA4, Mixpanel, Haus) to evaluate true performance and guide budget allocation - Translate insights into actionable creative briefs for designers and creators; refine keywords - Diagnose & Turnaround underperforming metrics quickly To collaborate effectively with our team, we're looking for someone who can generally provide approximately four hours of overlap with our Mountain Time team (typically between 9:00 AM and 1:00 PM MT). Outside of those collaboration hours, you're welcome to structure your workday in a way that best supports your productivity and the needs of the role. Qualifications - Google Ads Mastery: Deep proficiency in Search, Shopping, Performance Max, YouTube with 3+ years of experience - Agile Execution: Ability to jump into a new, fast-paced account and hit the ground running - Subscription Expertise: Proven experience in subscription eCommerce—you know the unique dynamics vs. one-time purchases - High-Budget Track Record: Proven history managing significant monthly ad spend while crushing CPA, ROAS, or MER targets - Experience with third-party data measurement and attribution tools like GA4, Mixpanel, and Haus (or similar) to guide budget optimisation - Workflow for analysing performance data and translating insights into actionable briefs for creators and designers, plus search term and keyword refinement Requirements - Brownie points for food, wellness or DTC experience - Experience with AI-driven campaign optimisation - Merchant Center expertise - Experience in high-growth eCommerce brands - Creative testing experience - Interest in health, nutrition or regenerative agriculture Benefits - $4,000-4,500 per month* - Approximately 40 hours per week & 100% remote independent contractor engagement - Supportive work culture that prioritises physical and mental well-being - Work with a passionate team of 200+ people across the U.S. and internationally - Make a positive impact on health and the planet through sustainably sourced products *Compensation is based on experience and geographic location. Please note that this is a gross salary and that you are responsible for any tax-related procedures in your country of residence. We kindly ask you to apply only if you are happy to work remotely as an independent contractor.

Role Description Calo is looking for a Senior Specialist in Performance Marketing to drive paid growth across one or two Calo markets, depending on business need. This role may cover subscriptions, Calo Market, or both, requiring an understanding of the different growth dynamics. - Drive paid growth across assigned markets and verticals. - Run and optimize paid campaigns across Meta, TikTok, Google, and other relevant paid channels. - Accountable for improving performance across verticals, including subscription acquisition and Calo Market demand. - Metrics will include CAC, marginal CAC, ROAS, payback, revenue, contribution margin, AOV, and LTV. - Connect platform performance to business performance. - Build campaigns that reflect how each vertical works. - Make Calo Market performance more structured. - Turn performance data into clear decisions. - Use AI and automation as part of how you work. - Keep testing and improving. Qualifications - 3–5 years of hands-on performance marketing experience across Meta, TikTok, and Google. - Experience managing real budgets with clear business targets. - Strong understanding of CAC, marginal CAC, ROAS, AOV, LTV, payback, revenue, and contribution margin. - Practical experience in ecommerce, marketplace, food, grocery, quick commerce, subscriptions, or another high-frequency consumer business. - Understanding of catalog or shopping campaigns, product feeds, SKU-level performance, promotion mechanics, and category-level reporting. - Experience using AI, automation, no-code tools, platform rules, scripts, reporting workflows, or agentic tools. - Good understanding of web and app measurement, including GA4, pixels, SDKs, MMPs such as Adjust, and server-side tracking concepts. - Ability to spot tracking, attribution, feed, delivery, or campaign issues. - Strong analytical thinking and clear communication. - Comfort working across different markets, verticals, teams, and levels of ambiguity. - Strong written and spoken English. Requirements - Ability to explain performance clearly to non-performance stakeholders. - Comfortable asking critical questions about testing and learning outcomes. - Help maintain measurement hygiene across pixels, app tracking, MMPs, server-side events, and attribution flows. Benefits - Opportunity to work in a dynamic and growing company. - Collaborative work environment with cross-functional teams. - Potential for professional growth and development. Company Description Calo is building a healthier way of eating across the GCC, operating across multiple verticals, from meal subscriptions to Calo Market, our multi-SKU commerce vertical.