• Analyze marketing performance across channels, including paid acquisition, events, product marketing, and website performance. • Build, maintain, and improve dashboards for different marketing teams. • Support marketing stakeholders with ad-hoc analyses, metric investigations, and reporting. • Work with acquisition funnels, marketing costs, and attribution models. • Collaborate closely with Sales Analytics and Unit Economics. • Help improve data quality, align metric definitions, and reduce inconsistencies across dashboards and reports. • Support day-to-day analytical needs of marketing teams while contributing to long-term improvements in marketing analytics.

• Own the B2B CRM campaign calendar, leading the ideation, prioritization, and execution of lifecycle initiatives aligned with commercial, product, and customer success objectives. • Design and optimize automated lifecycle programs, including awareness, consideration, conversion and lead nurturing strategies. • Maintain lead scoring frameworks, audience segmentation, and customer lifecycle definitions to improve qualification, personalization, and business impact. • Create high-performing CRM communications end-to-end, from messaging strategy and email copywriting to designing in templates, campaign setup, execution, and optimization. • Collaborate with cross-functional teams such as Product Marketing, Sales and Commercial, to ensure marketing automation aligns with overall business goals and sales requirements. • Plan and coordinate webinars and partnership initiatives as part of the broader B2B demand generation strategy. • Develop marketing assets including landing pages and email templates to support demand generation efforts. • Report and monitor CRM metrics via spreadsheets and recurring reports, translating data into actionable insights. • Continuously experiment with new approaches, leveraging AI tools, automation opportunities, and testing frameworks to improve scalability, efficiency, and customer experience. • Update and organize project documentation, sharing lessons learned from campaigns with stakeholders to support continuous improvement. • Live the mission: inspire and empower others by genuinely caring for your own wellbeing and your colleagues. Bring wellbeing to the forefront of work, and create a supportive environment where everyone feels comfortable taking care of themselves, taking time off, and finding work-life wellness.

• Own the B2B CRM campaign calendar, leading the ideation, prioritization, and execution of lifecycle initiatives aligned with commercial, product, and customer success objectives. • Design and optimize automated lifecycle programs, including awareness, consideration, conversion and lead nurturing strategies. • Maintain lead scoring frameworks, audience segmentation, and customer lifecycle definitions to improve qualification, personalization, and business impact. • Create high-performing CRM communications end-to-end, from messaging strategy and email copywriting to designing in templates, campaign setup, execution, and optimization. • Collaborate with cross-functional teams such as Product Marketing, Sales and Commercial, to ensure marketing automation aligns with overall business goals and sales requirements. • Plan and coordinate webinars and partnership initiatives as part of the broader B2B demand generation strategy. • Develop marketing assets including landing pages and email templates to support demand generation efforts. • Report and monitor CRM metrics via spreadsheets and recurring reports, translating data into actionable insights. • Continuously experiment with new approaches, leveraging AI tools, automation opportunities, and testing frameworks to improve scalability, efficiency, and customer experience. • Update and organize project documentation, sharing lessons learned from campaigns with stakeholders to support continuous improvement. • Live the mission: inspire and empower others by genuinely caring for your own wellbeing and your colleagues. Bring wellbeing to the forefront of work, and create a supportive environment where everyone feels comfortable taking care of themselves, taking time off, and finding work-life wellness.

• Owning marketing analytics processes, reporting frameworks, dashboards, and data quality standards to ensure reliable and actionable insights across the organization • Monitoring key marketing and business performance metrics, identifying growth opportunities and performance issues, conducting root cause analysis, and providing data-driven recommendations • Designing, prioritizing, and evaluating marketing experiments and A/B tests to optimize acquisition, retention, engagement, and overall marketing efficiency • Developing, maintaining, and improving analytical and predictive models used in marketing decision-making, including attribution, forecasting, segmentation, and budget allocation models • Driving continuous improvement initiatives by identifying optimization opportunities, automating analytical workflows, and implementing best practices in marketing measurement and analytics