Teachstone

• Custom Scope Management: Translate complex, bespoke enterprise client agreements into clear, structured production pipelines and deliverables. • Bespoke Asset Delivery: Oversee the development and white-glove delivery of unique, co-branded marketing materials that respect both internal and client brand guidelines. • SLA Accountability: Partner with Account Management to track custom client deliverables tightly against contractual deadlines and Service Level Agreements. • Hands-on Production: Execute, build, and troubleshoot production assets directly—including email HTML/layouts, landing pages, sales decks, and quick design adjustments. • Final QA Gatekeeper: Establish and run rigorous final review processes to ensure 100% accuracy, brand alignment, and technical compliance before public launches. • External Network Coordination: Act as the primary operational contact for external vendors, freelancers, and agencies—managing scopes, timelines, and delivery expectations. • Asset & Version Control: Help manage the Digital Asset Management systems to ensure assets are logically organized, version-controlled, and easily accessible. • Production Logistics: Map and manage daily workflows for resources related to campaigns, content, events, and brand initiatives to eliminate execution bottlenecks. • Enablement Support: Manage execution logistics for sales and enterprise enablement, tracking asset status and fulfillment programs to support go-to-market teams. • Delivery & Launch Tracking: Provide operational reporting on campaign completion rates, asset delivery, and launch velocity to help leadership optimize resource allocation.

• Develop and execute a comprehensive lifecycle marketing strategy to engage, retain, and grow our customer base. • Lead the strategy for all customer-facing communications across email, SMS, and in-app messaging, ensuring a seamless and personalized experience at every touchpoint of the customer journey. • Design and build multi-channel nurture programs that guide prospects from MQL to SQL, tailoring content pathways to different stakeholders (IT, procurement, C-suite, end-users). • Build automated sequences triggered by specific website behavior, user actions, and product usage data. • Partner with the Events Lead on seamless pre- and post-event sequences that convert attendees into active pipeline. • Own the post-sale communications engine to minimize user time-to-value and drive feature adoption. • Leverage ABM tactics and product usage signals to run automated upgrade, cross-sell, and seat expansion campaigns. • Partner with Customer Success to identify 'at-risk' accounts early and deploy automated save-campaigns. • Partner with RevOps to tier target accounts (Tier 1/2/3) and build lead/account scoring models that route high-intent targets to Sales. • Group and filter the database to deliver hyper-targeted, persona-specific messaging at the exact right lifecycle stage. • Monitor unsubscribe rates, email deliverability, and overall database fatigue to maintain high sender reputation and audience trust. • Partner across Marketing, Sales, and CS to ensure high-value accounts experience a coordinated transition from prospect to customer. • Invest the time to deeply understand our product suites, customer pain points, and buyer personas. Translate this knowledge into hyper-targeted messaging that speaks directly to their daily challenges. • Maintain a panoramic view of every digital touchpoint a customer receives across their entire lifecycle to ensure a unified brand voice.

• Design and optimize the interconnected journey that takes someone who has never heard of us, turns them into a high-intent lead, guides them through the sales close, and continuously nurtures them throughout their lifetime as a customer. • Develop and execute the quarterly growth blueprint, setting clear pipeline and conversion targets that align with overall business goals. • Partner closely with Product Marketing to translate audience insights into targeted, high-yield marketing strategies. • Build and oversee a cohesive, omni-channel campaign strategy that cuts through the noise and engages prospects at every stage of the buyer's journey. • Own the marketing metrics from top-of-funnel to revenue (MQL - SQL - Pipeline - Revenue). Continuously diagnose and fix funnel leakage to improve conversion rates. • Strategically plan and allocate the marketing budget across diverse demand channels (Paid Media, Email, Webinars, Events) to maximize ROI and efficiency. • Guide, mentor, elevate, and bring together a team of specialists across Demand Gen, Events, and Lifecycle marketing to achieve cohesive growth goals. • Maintain a lockstep relationship with the Sales organization, ensuring consistent lead quality, shared pipeline goals, and tight feedback loops that help close deals faster.

• Provide ongoing support and supervision to CLASS Specialists • Observe and evaluate CLASS Specialists to ensure high-quality delivery of Teachstone services • Develop and implement cross-training plan • Maintain internal and external selection, training, and development of a talented, diverse, and mission-driven team • Coordinate with Marketing/Impact/Revenue/Product/Content teams to ensure optimal utilization of CLASS Specialists and contractors in services and programs • Provide vision, leadership, and direction to CLASS Specialists to ensure Teachstone standards are supported and achieved • Effectively manage work procedures, processes, and related logistics that best support Teachstone standards and strategic directives. • Use data and training evaluations to drive a continuous improvement of Teachstone services • Maintain and build an in-depth knowledge of Teachstone’s line of products and services • Achieve and maintain reliability for all CLASS age levels assigned • Support onboarding processes and procedures of CLASS Specialists and contractors • Coordinate and guide service delivery for multi-layer contract implementation for enterprise clients • Coordinate with CLASS Specialists to create and support non-standard training and coaching services • Plan and collaborate with revenue team members to support the utilization of multi-layered client contracts • Work closely with other Professional Services Managers, and other department managers as needed to support service delivery • Deliver Teachstone training programs and services, as needed • Embrace and demonstrate Teachstone’s Mission and Values both internal and external with clients • Other duties as needed to support Teachstone as the organization matures

• Identify, evaluate, and prioritize strategic partnership opportunities • Lead partnership lifecycle management from opportunity assessment to ongoing performance evaluation • Structure and negotiate agreements including licensing and vendor relationships • Conduct vendor and partner evaluations with a focus on strategic fit • Partner closely with Legal and Product leadership to operationalize IP strategy • Establish governance frameworks related to AI usage and licensing • Support protection and responsible extension of company intellectual property • Contribute to pricing, packaging, and monetization models for IP-driven offerings • Drive alignment across stakeholders with competing priorities • Define and track partnership success metrics and monitor performance

• Establish Market Authority: Define and scale the corporate brand strategy, ensuring our market positioning as the essential institutional infrastructure for interaction quality. • Verbal Identity & Brand Voice: Own, define, and govern Teachstone’s verbal identity, creating an authoritative, differentiated point of view that commands respect from policymakers, researchers, and enterprise buyers. • Ecosystem Architecture: Ensure brand consistency and absolute narrative clarity across diverse, high-stakes target audiences, programs, and B2B communication channels. • Creative Vision Ownership: Set a world-class visual identity and messaging standards, ensuring our design choices directly align with our business strategy. • Strategic Brand Refresh: Design, operationalize, and lead a comprehensive corporate brand refresh, modernizing our visual footprint while balancing historical credibility with forward-looking market authority. • Brand Governance Systems: Establish and scale brand guidelines and governance processes that empower cross-functional teams to self-activate the brand without diluting quality or consistency. • Thought Leadership Infrastructure: Build and drive our executive thought leadership strategy, transforming flagship data and research into powerful platforms that actively shape broader industry conversations. • Evidence Translation: Partner with the Research and Impact teams to translate complex, academic research and client outcomes into compelling, accessible market narratives that solve executive challenges (e.g., workforce retention, school readiness). • SEO & Content Distribution: Oversee data-driven storytelling, thought leadership pieces, and SEO content strategies to organically amplify our point of view and capture early market demand. • Strategic Website Ownership: Serve as the executive owner of Teachstone’s primary website, transforming it into the premier digital destination for brand storytelling, product positioning, and high-impact audience engagement. • UX & Conversion Balance: Lead website optimization initiatives, ruthlessly balancing authoritative brand storytelling and visual integrity with clear technical performance and lead generation frameworks. • Audience & Market Intelligence: Leverage comprehensive customer research, competitive analysis, and voice-of-the-customer loops to identify new market opportunities and adjust positioning. • Brand Measurement Frameworks: Define and track metrics to prove brand equity impact, tracking lagging indicators like brand lift, share of voice (SOV), and brand influence on pipeline/revenue. • Team Leadership: Build and manage a high-performing team across brand strategy, creative, and content, fostering a culture of creativity, collaboration, and accountability. • Cross-Functional Collaboration: Partner with product, growth marketing, sales, and PR to ensure a cohesive brand experience and translate strategy into actionable creative briefs.

• Own the strategic vision and multi-year roadmap for at least five strategic partnerships (state agencies, large districts, federal partners, private child care providers). • Establish and expand upon Teachstone’s relationship as a trusted partner with a wide range of individuals within client’s organization • Leverage renewals as an opportunity to create agreements that position Teachstone to have a demonstrable positive impact on partner organizations. • Prepare and lead executive briefings, strategic business reviews, and impact storytelling that fuels expansion. • Lead internal partnership planning processes that align all departments around shared goals for each strategic partner. • Serve as the single point of strategic accountability across internal teams for assigned accounts. • Facilitate continuous improvement cycles for each project team anchored in data on the team’s progress toward demonstrable outcomes. • Drive resolution of escalated issues with a focus on long-term relationship impact. • Capture and synthesize client feedback, CLASS data, and implementation learnings to generate actionable insights that other functional and project teams can make use of. • Advocate internally for client needs, elevating system-level risks or opportunities to leadership. • Support product and service refinement by channeling voice-of-customer insights back into Teachstone’s roadmap. • Contribute to the development of key account playbooks, renewal strategies, and insight-sharing templates. • Mentor colleagues on best practices in strategic partnership engagement. • Help define the operational rhythms and infrastructure needed to scale strategic partnership management at Teachstone.

• The Chief People Officer leads Teachstone’s people strategy, organizational design, and leadership systems to enable execution of the company’s strategic priorities. • Working closely with the CEO and executive leadership team, the CPO serves as a strategic advisor on organizational design, leadership effectiveness, and talent strategy. • The CPO partners closely with the CEO on leadership and talent strategy and with the COO on translating strategy into scalable operating systems. • This leader will help the organization operate with greater clarity, accountability, and consistency, enabling leaders to build strong teams and deliver meaningful results. • The CPO oversees the People Strategy Team, ensuring practices support a fair, transparent, and high performing workplace.

• Observer support and communication • Develop protocols for observers • Work closely with subcontracted CLASS observers assigned to specific observation projects • Onboard subcontracted CLASS observers to specific projects • Provide CLASS reliability and calibration support to project specific CLASS observers • Understand and enforce project protocols to ensure the observers are meeting client expectations • Facilitate weekly observer meetings • Review and audit of observations submitted into the data system by observers to ensure scoresheets are complete with evidence and according to protocol • Review and approve observer invoices • Identify recruitment needs and work closely with Observation Services Manager to ensure internal and external selection of qualified candidates and training • Provide scheduling support as necessary for assigned enterprise, video, or other live observation projects • Coordinate the scheduling and rescheduling of classroom observations by remote field staff through the use of email communication tools, survey software and Google office software, as needed to support logistics and staffing • Assist Project Teams with day-of site communications • Communicate directly with clients and school staff when scheduling changes occur, as needed by project • Manage multiple Salesforce case queues and related communications, email queues, phone calls, and morning support • Work closely with project team and client sites to ensure scheduling communication is accurate • Maintain clear records of all scheduling changes • Develop and support strong working relationships with remote field staff and clients • Review and analyze observation, observer, and client feedback data as needed to drive continuous improvement of observations and services • Work closely with the other team members to ensure Teachstone internal protocols are being met • Develop and support strong working relationships with clients and other project managers • Support the project team in tracking the details of all observations • Document efficiencies for management of observation services projects • Support with CLASS feedback audits as needed • Other duties as assigned

• Design, document, and manage the end-to-end product and feature Launch/Go-to-Market (GTM) process across all cross-functional teams (Product, Marketing, Sales, Engineering, etc.). • Own and continuously improve the product launch playbook, including readiness checklists, launch calendars, communication plans, and stakeholder alignment documentation. • Facilitate GTM execution, working closely with Marketing and Sales Enablement to ensure internal teams are launch-ready and messaging is clear, consistent, and timely. • Lay the groundwork for a scalable VoC program by leading the creation and coordination of cross-functional efforts to gather, centralize, and leverage AI-driven tools for automated synthesis and advanced analysis of customer insights from various inputs (e.g., support tickets, client feedback, NPS, user discovery, sales calls). • Develop feedback loops and documentation to ensure customers and internal teams know how their input is collected and impacts the product roadmap. • Collaborate with Product Management to ensure VoC data meaningfully influences prioritization and roadmap decisions. • Identify and remove friction points across the product development lifecycle by implementing process enhancements that enable faster decision-making, better collaboration, and more consistent outcomes. • Document and evolve core product operating cadences and processes (e.g., roadmapping cycles, launch reviews, post-launch retros). • Build and manage tools, templates, and workflows that help the Product team work more efficiently and consistently. • Execute and coordinate high-priority, cross-functional special initiatives as directed by Product leadership. • Provide secondary support for the Product team's tech stack (e.g., Jira, Confluence, analytics tools) to ensure continuity and system health for the team.