• Support the development and ongoing refinement of the Business Unit strategy. • Lead the development of selected sector strategies aligned with business growth objectives. • Drive and/or support regional strategy activation initiatives, including the Archetype Model, Growth Navigator, and Sector Playbooks. • Define and prioritize sectors and sub-sectors at country, regional, and global levels. • Support Executive, Regional Vice President (RVP), and Global Sector Account (GSA) leadership calls to align stakeholders and monitor strategy execution. • Lead Voice of Customer (VOC) and blueprinting activities for emerging adjacent markets and technologies. • Support M&A strategy development by identifying and evaluating external growth opportunities, including mergers and acquisitions. • Lead business capability enhancement and growth initiatives across the Business Unit. • Own the collection, validation, and analysis of accredited market data, including Serviceable Addressable Market (SAM) and market growth (CAGR) metrics. • Develop sector-level value propositions to support market positioning and business development efforts. • Lead the development of the company narrative for IPO readiness and investor relations activities.

• Campaign Planning & Execution: Design and execute integrated regional campaigns aligned with Americas pipeline goals. • Manage end-to-end campaign processes: planning, budgeting, execution, lead follow-up, and performance tracking. • Collaborate with Global Demand Gen to localize and amplify campaigns for the Americas market. • Design and Develop a scalable Partner program. • Channel Marketing (Partner & Alliances Support): Lead co-marketing with key partners, VARs, distributors, MSSPs, and service providers. • Own the MDF process: allocation, approvals, execution support, and ROI measurement. • Build scalable partner enablement kits (campaign-in-a-box, playbooks, content). • Execute joint events, webinars, and digital campaigns with partners. • Field Marketing (Direct Sales Support): Partner with Americas Sales leadership to design pipeline-building programs: executive roundtables, roadshows, webinars, trade shows, customer advisory boards. • Support ABM and territory-level campaigns for high-value accounts. • Drive regional customer advocacy, references, and success stories. • Regional GTM Strategy & Alignment: Act as the bridge between Global Marketing, Americas Sales, and Channel teams. • Adapt messaging and tactics for U.S., Canada, and LATAM markets (localization when required). • Provide feedback from the field to shape global campaigns and product launches. • Metrics & Reporting: Track KPIs including pipeline sourced/influenced, event ROI, MDF ROI, partner engagement, and regional marketing contribution. • Provide regular performance updates to the VP of Global Demand Generation and regional leadership.

• Define and own the unified INFRA 360 positioning framework that connects product capabilities to enterprise priorities • Ensure the platform narrative is the organizing principle for all go-to-market strategy, sales plays, competitive positioning, and field enablement. • Build and maintain a competitive intelligence function powered by AI tools for signal ingestion and pattern detection. • Cultivate and own relationships with leading infrastructure analysts to shape Progress INFRA category perception. • Establish a rigorous win/loss system to understand why deals close or slip and use findings to improve positioning. • Drive marketing contribution to pipeline, ARR, and revenue OKRs in partnership with Demand Gen, Sales, and Channel teams. • Deliver sales plays, technical messaging, competitive assets, discovery frameworks, demo narratives, and enablement content that improve win rates. • Build customer proof, ROI narratives, outcome stories, and technical validation assets that support competitive displacement, SaaS migration, and expansion. • Architect how PMK workflows leverage AI for research, competitive synthesis, content orchestration, localization, and sales enablement. • Lead integrated execution across Demand Gen, Digital, Customer Advocacy, Partner Marketing, Field Marketing, and Product teams.

• Develop and execute the overall inbound marketing and demand generation strategy aligned with company growth objectives. • Build a predictable pipeline of marketing-qualified leads through paid advertising, digital campaigns, content initiatives, and other acquisition channels. • Own the strategy, execution, and optimization of paid media programs across platforms such as Google Ads, LinkedIn Ads, and other relevant channels. • Design, build, and continuously optimize the end-to-end marketing funnel, including landing pages, lead capture, nurturing, and conversion optimization. • Analyze campaign performance, attribution, conversion rates, customer acquisition costs, and pipeline contribution to maximize marketing ROI. • Identify, evaluate, and manage external agencies, freelancers, and specialized marketing partners where appropriate. • Work closely with Sales and executive leadership to align marketing initiatives with revenue goals and continuously improve lead quality. • Establish marketing KPIs, dashboards, and reporting that provide clear visibility into campaign performance and business impact. • Test new acquisition strategies, messaging, channels, and technologies to continuously improve marketing performance. • Recommend marketing technology, automation tools, and processes that improve scalability and operational efficiency.