• Oversee a portfolio of enterprise and mid-market clients • Lead high-performing team members • Drive innovative acquisition and retention strategies across email, SMS, push, loyalty, and other owned channels • Report to the Head of Lifecycle Marketing • Balance client leadership, people management, and strategic growth • Establish scalable team processes, playbooks, and quality standards • Design scalable customer journeys, lifecycle programs, and omni-channel personalization strategies • Provide strategic guidance across major CRM and automation platforms • Partner with cross-functional teams to develop integrated customer experiences

• Own the performance marketing strategy. Plan and execute across SEM, SEO, paid social, display, TV, and audio. • Build full-funnel acquisition campaigns. Establish evergreen programs while constantly testing new audiences, creative, CTAs, channels, and formats. • Drive retention and lifecycle marketing. Design programs that maximize engagement, loyalty, and lifetime value, and then iterate based on results. • Optimize relentlessly. Run a disciplined test-and-learn practice across channels to maximize ROI at every funnel stage. • Own the numbers. Track performance in Google Analytics and GTM, build integrated multi-touch attribution reporting, and translate campaign metrics into insights our business can act on. • Manage the budget. Allocate spend for maximum return against revenue targets, and forecast with confidence. • Know our audiences. Define and maintain persona and segment definitions, using paid media insights to sharpen targeting across the marketing team. • Partner across the business. Align with Product Marketing, Content, Creative, Brand Marketing, Sales, and our customer organization to drive growth together.

• Manage complex calendars for the Chief Customer Officer and VP of Marketing, including scheduling internal and external meetings across multiple time zones, resolving conflicts, and optimizing executive availability. • Coordinate all meeting logistics, including agendas, materials, conference links, room reservations, follow-up actions, and recurring leadership cadences. • Serve as a key liaison between executives and internal and external stakeholders, ensuring timely communication and seamless coordination. • Arrange and manage executive travel, including flights, accommodations, transportation, itineraries, and related logistics. • Proactively track priorities, deadlines, action items, and commitments to help executives stay organized and focused on high-impact initiatives. • Support planning and execution of leadership meetings, customer events, conferences, trade shows, team offsites, and other strategic initiatives. • Manage administrative tasks such as expense reporting, invoice processing, document management, and maintaining organized records and shared resources. • Anticipate executive needs, identify potential challenges, and proactively develop solutions to improve efficiency and effectiveness. • Handle highly confidential and sensitive information with the utmost professionalism, discretion, and integrity. • Support special projects and cross-functional initiatives while continuously identifying opportunities to streamline processes and improve operational efficiency.

• Lead the strategy and execution for our highest-stakes global clients • Design exclusive "white-glove" programs, including high-touch executive engagement and bespoke "In Real Life" (IRL) experiences • Design and optimize automated lifecycle journeys for the mid-to-long tail customer base • Own the CRM implementation strategy to ensure every communication is personalized and timely • Bridge the gap between digital and physical engagement by building a thriving customer community • Conduct foundational research into customer health and churn drivers • Work seamlessly with Sales, Product, and Research teams to ensure the customer experience is unified and that the "voice of the customer" informs our broader product roadmap.