ServiceTrade

• Responsible for validating web applications, APIs, middleware workflows, data flows, permissions, integrations, and AWS-backed services. • Make an impact through technical testing, automation, troubleshooting, and AI-assisted engineering skills. • Comfortable working with incomplete requirements and testing features as they become available. • Determine appropriate automation coverage and use logs, APIs, databases, and cloud evidence to assess release risk.

• Define and own ServiceTrade’s product marketing strategy, including positioning, messaging, and go-to-market approach across the fire protection and mechanical product lines. • Build, lead, and develop a high-caliber product marketing team, setting a high bar for strategic thinking and quality of writing. • Lead go-to-market planning and execution for new product and feature launches, with particular ownership over AI-powered capability launches. • Personally shape the narrative for major launches and strategic initiatives — writing (or directly editing) the messaging, launch briefs, and content that matter most. • Build and maintain a rigorous competitive intelligence program, translating market and competitor shifts into positioning guidance, battlecards, and sales enablement. • Partner closely with Product Management to bring customer, market, and competitive insight into roadmap decisions. • Partner with Sales and Customer Success to arm sellers and CSMs with talk tracks, objection handling, and persona-aligned messaging that improve win rates and adoption. • Represent product marketing at the executive and board level, communicating launch plans, market position, and results clearly and persuasively. • Champion the use of AI to improve product marketing’s own workflows, content creation, and go-to-market processes. • Serve as ServiceTrade’s internal expert on how the market perceives our products — especially our AI capabilities — and where we need to sharpen our story.

• Own the full lifecycle of assigned events, trade shows, conferences, association programs, and partner activations • Develop event-level strategies aligned to pipeline, brand, and customer engagement goals • Define clear KPIs and success metrics for each event and proactively optimize toward them • Evaluate performance and make data-driven recommendations to improve portfolio impact • Identify opportunities to expand presence or adjust investment based on ROI and strategic alignment • Own individual event budgets from forecasting through reconciliation • Track and manage expenses with precision and transparency • Negotiate vendor and partner contracts to maximize value and control costs • Deliver accurate ROI reporting and pipeline attribution analysis in Salesforce • Manage all logistics including venue coordination, booth design and setup, vendor selection, equipment rentals, freight and shipping coordination (including multi-stop shipments), and on-site staffing • Oversee registration processes, attendee communications, travel coordination, and speaker logistics • Coordinate production and distribution of collateral, giveaways, and promotional materials • Maintain detailed project timelines, execution checklists, and contingency plans • Anticipate risks and proactively resolve issues before they impact event performance • Serve as on-site lead for assigned events, ensuring seamless execution and professional brand representation • Build and manage relationships with industry associations, event organizers, and strategic partners • Own the planning and execution of partner-sponsored events, including co-branded activations, regional field events, and joint conference participation • Collaborate with Sales and Partnerships teams to align partner event strategy with revenue goals and account priorities • Partner closely with the Brand & Communications team to identify, pitch, and secure strategic speaking opportunities and thought leadership placements • Evaluate association and partner event investments for strategic value, audience alignment, and long-term impact • Develop repeatable processes for identifying, prioritizing, and nurturing high-impact association and partner relationships • Ensure brand consistency and operational excellence across all association and partner-facing activations • Partner closely with sales to develop pre-event, on-site, and post-event engagement strategies • Coordinate lead capture processes and ensure accurate, timely entry into Salesforce • Support development of promotional campaigns (email, digital, and social) to drive attendance and maximize engagement • Collaborate on post-event follow-up programs to accelerate pipeline conversion • Build and maintain detailed event plans, production schedules, and inventory tracking systems • Maintain accurate inventory of trade show assets and marketing materials • Document processes and continuously improve workflows to increase efficiency and scalability • Manage multiple complex projects simultaneously without sacrificing execution quality • Uphold an exceptionally high standard of organization, accuracy, and follow-through

• Define and own the Inspections product roadmap: prioritize features, enhancements, technical debt, and customer requests against business impact and strategic goals • Communicate the roadmap and product vision clearly and consistently to Sales, Account Management, Support, Implementation, Marketing, and executive stakeholders • Present roadmap updates in quarterly planning forums and leadership reviews—you are the product voice • Ensure the roadmap tells the full story: not just big-ticket initiatives, but also the incremental improvements and fixes that address customer pain day-to-day • Define quantified success metrics for every major feature launch; establish instrumentation to track adoption, usage, and business outcomes • Own the backlog health: ensure visibility into open work, priorities, and progress; proactively escalate risk and trade-offs • Own resolution of critical customer escalations requiring triage, prioritization, and proactive closure • Engage directly with customers to understand their workflows, pain points, and requirements; translate customer feedback into product decisions • Drive cross-functional teams (Engineering, CX, Support, Implementation) to resolve escalations, not just track status • Partner with Engineering to define requirements and prioritize technical work • Collaborate with Customer Experience and Support to ensure they have release notes, enablement documentation, and the tools they need to support customers • Work with Design to validate UX decisions, gather user feedback, and ensure product changes align with customer workflows • Align with Marketing on launch planning, positioning, and go-to-market messaging • Build credibility and trust across the organization as a reliable, strategic partner • Understand integration architecture deeply enough to triage issues, diagnose failures, and guide engineering • Serve as the primary product interface with Joyfill (vendor): translate customer needs into feature requests, escalate bugs, manage release coordination • Own day-to-day operational health of the live product: understand current behavior, diagnose malfunctions, and ensure product reliability • Author detailed product requirements, user stories, and acceptance criteria that reduce engineering rework

• Develop clear, differentiated messaging and positioning that resonates with ServiceTrade’s core personas across fire protection and mechanical service. • Validate and refine messaging through customer insights, testing, and collaboration with Sales and Product. • Lead go-to-market planning and execution for new product releases and feature launches, including AI-powered capabilities. • Build launch briefs, messaging guides, and cross-functional alignment plans that ensure successful adoption. • Create high-impact GTM content such as pitch decks, product one-pagers, datasheets, videos, and demo narratives. • Maintain competitive intelligence on key players, emerging technologies, and market dynamics. • Develop and update competitive battlecards, positioning guidance, and insights for Sales and Product teams. • Partner closely with Product Management to influence roadmap decisions using market, customer, and competitive insights. • Support Sales with talk tracks, objection handling, and persona-aligned messaging that improve win rates. • Craft compelling narratives for AI features, focusing on trust, value, and clear customer impact. • Experiment with AI-enabled workflows to improve PMM efficiency, content creation, and GTM processes. • Collaborate with Marketing, Sales, Customer Success, and RevOps to ensure consistent product storytelling across all touchpoints. • Synthesize customer feedback, market signals, and product performance data into actionable recommendations. • Serve as the internal expert on your assigned product areas—providing clarity, alignment, and momentum across teams. • Other duties as necessary.

• Own the product strategy, roadmap, and execution for ServiceTrade's Forms platform • Manage the integration with our forms vendor • Own resolution of customer escalations • Define and communicate the Forms roadmap to internal stakeholders • Work directly with customers to understand their workflows and translate them into product requirements • Build forms, QA templates, and diagnose technical issues alongside engineering • Engage directly with customers to understand inspection workflows, compliance requirements, and pain points • Own resolution of critical customer escalations: drive cross-functional teams to closure, not just track status • Lead and coordinate external contractors supporting forms development, QA, and customer delivery

• Model revenue targets and segment capacity • Use ICP, whitespace data, and market intelligence to define superior seller territories • Define the compensation philosophy and design role-specific incentive plans • Collaborate with teams to develop the GTM Tech Stack Roadmap • Produce data insights that drive specific territory actions • Define the standard reporting cadence focusing on critical metrics

• Define and execute the vision for how AI reshapes marketing execution at ServiceTrade • Design, deploy, and continuously improve AI-powered workflows, agents, and decision systems • Establish standards for prompt engineering, evaluation, and continuous learning • Lead rapid experimentation across AI tools and approaches, translating learnings into scaled workflows • Ensure AI initiatives are tied to business outcomes (pipeline, revenue, efficiency) — not just activity • Architect scalable, AI-enabled marketing systems across HubSpot, Salesforce, and adjacent tools • Redesign campaign execution into repeatable, modular systems that can be automated and optimized • Partner with GTM Engineering to evolve system architecture, integrations, and data flows • Identify and eliminate manual, fragmented processes — replacing them with intelligent automation • Build next-generation attribution models that connect activity to pipeline to revenue • Design AI-driven monitoring and reporting systems that continuously surface what's working, what's not, and where to optimize • Leverage AI to uncover insights and opportunities beyond standard reporting • Translate complex data into clear, strategic recommendations for leadership • Own lifecycle strategy and implementation in partnership with GTM Engineering • Evolve how we detect, score, prioritize, nurture, and hand off ICP accounts to drive higher-quality pipeline • Build intelligent scoring, routing, and segmentation models using behavioral and firmographic data • Continuously optimize funnel conversion through structured experimentation and AI-driven insights • Build a repeatable, scalable campaign operating system — planning, execution, QA, measurement • Standardize frameworks, templates, and processes across the team • Ensure every campaign is measurable, optimized, and continuously improving • Drive adoption of new systems, workflows, and ways of working across marketing • Partner cross-functionally to align on processes, data, and performance expectations • Mentor team members and elevate overall marketing operations maturity

Role Description ServiceTrade is a leading SaaS company transforming the fire protection and mechanical industries. We’re seeking a motivated and skilled Web & Organic Growth manager to join our growing team. In this role, you will be responsible for driving organic visibility, discoverability, and digital performance across search engines, generative AI platforms, and owned web properties. This role blends technical SEO, AIO (Artificial Intelligence Optimization), Generative Engine Optimization (GEO), and web strategy and management to ensure the brand’s digital ecosystem is optimized for both traditional search and AI-driven discovery experiences. This role will also build and manage AI-assisted content and monitoring workflows that improve organic performance and AI-driven discovery. This includes using AI to transform internal inputs (e.g., competitive battle cards, product messaging, and enablement materials) into publish-ready web content designed to rank in search and appear accurately in generative answers. Reporting to the Brand & Communications Director, this role works cross-functionally with content, product marketing, design, and engineering to deliver a cohesive and high-performing digital presence aligned with brand strategy. Qualifications - 4–7+ years of experience in SEO and/or web management - Strong understanding of technical SEO (site architecture, indexing, schema, Core Web Vitals) - Experience with web platforms and CMS (e.g., WordPress, Elementor, Webflow, headless CMS) - Familiarity with AIO/GEO concepts and AI-driven search trends - Proficiency in analytics tools (e.g., Google Analytics, Search Console, SEO platforms) - Basic understanding of HTML, CSS, and web development principles - Strong analytical, problem-solving, and communication skills Requirements - Develop and execute comprehensive SEO strategies (technical, on-page, and off-page) - Conduct keyword research, competitive analysis, and search trend monitoring - Optimize website architecture, metadata, internal linking, and content structure to ensure SEO best practices are embedded in all outputs - Monitor rankings, traffic, and conversions; provide actionable insights and reporting - Optimize content and structured data for visibility in AI-driven search experiences (e.g., LLMs, answer engines) - Track and analyze performance across emerging AI discovery platforms to identify opportunities to improve brand presence in generative search outputs - Collaborate with content and PR teams to increase authoritative citations and mentions - Develop and scale AIO-ready content frameworks and knowledge structuring systems to support long-term visibility in generative and AI-powered search - Own the CRO strategy for key site journeys and high-value pages (product, integrations, campaign landing pages) - Use performance and user behavior insights to identify friction and prioritize improvements - Plan and run an experimentation program (hypotheses, testing roadmap, results share-outs) in partnership with design and engineering - Improve lead capture and conversion performance through landing page and form optimization, tied to pipeline outcomes - Own day-to-day management of the company website and creative agency, ensuring performance, uptime, and usability - Produce and publish web updates directly in the CMS (new pages, landing pages, SEO refreshes, content updates) while maintaining governance and QA standards - Optimize site speed, mobile responsiveness, accessibility, and UX - Ensure proper tracking implementation (analytics, tags, pixels) - Define KPIs across SEO, GEO, and web performance - Build dashboards and reports to track traffic, engagement, and conversion metrics - Translate data into strategic recommendations for leadership Benefits - Medical through Cigna, PPO and HDHP options, including a Health Savings Account with company contributions - Dental and Vision through Unum - Flexible Spending Account and Dependant Care Account - Company-paid Life insurance, STD and LTD - Voluntary benefits including Supplemental Life Insurance, Critical Illness, Accident and Pet Insurance - 401(k) with up to 3% employer match and NO vesting period - Flexible PTO policy - 10 company holidays - Parental Leave - Paid Time Off for Volunteering - Employee Reimbursement Program to use for well-being, technology and/or professional development

• Lead, manage, and help build a post-live services team composed of customer-facing consultants and the Subject Matter Experts (SMEs) who execute scoped projects. • Drive AI Adoption: Champion the responsible use of AI within the team to enhance consultant productivity and improve customer time-to-value. • AI-Enabled Service Design: Identify and implement AI-assisted workflows that reduce manual effort and standardize service delivery outcomes. • Prepare and present Scopes of Work (SOWs) and estimates for customers and prospects. • Manage a hybrid team of remote and in-office employees. • Mentor and coach employees to prepare for career advancement. • Maintain an open door policy for feedback and keep the team engaged. • Discuss performance regularly with your team members. • Serve as an escalation resource for your team and customers. • Build and improve processes that support customer optimization and long-term adoption. • Manage customer-facing technical resources, processes, and systems. • Own project assignment for your team. • Work with other departments and teams to continuously improve the customer journey. • Understand client expectations throughout the post-live customer lifecycle to ensure alignment with market needs. • Partner with Product and provide information about product specific issues that negatively impact solution adoption and optimization.