• Define brand positioning per market, balancing global consistency with local relevance • Develop and execute the omni-channel marketing activation plan to drive customer acquisition and retail growth • Build brand heat through local activations, content, and collaborations with world-class athletes and creators • Drive impactful D2C marketing and performance initiatives to grow traffic, conversion, and loyalty • Identify which content, creators, and channels best engage consumers and strengthen the brand • Partner with local markets to capture consumer insights and accelerate growth • Ensure seamless brand experience across e-commerce, retail, and social touchpoints • Lead small team of 1-2 directly and indirectly guide and lead 10+ people in markets and in HQ

Title: Senior Director of Marketing Location: Ithaca (Tompkins County) Job Description: Cornell University welcomes candidates for the position of Senior Director of Marketing in the Division of Alumni Affairs and Development based in Ithaca, NY. This role offers a unique opportunity to shape marketing strategies that drive engagement and advance the university’s development goals. Position Summary The Senior Director of Marketing is a strategic leadership role responsible for shaping how Cornell connects with its global alumni and donor community. This role leads the development and execution of integrated, multi-channel marketing and communications strategies that drive engagement and philanthropic impact. As a key member of both the Communications, Marketing, and Participation (CMP) leadership team and the Alumni Affairs leadership team, the Senior Director partners across the organization to align marketing efforts with institutional priorities and translate strategy into compelling, audience-focused campaigns. Reporting to the Executive Director of CMP, this role also drives the evolution of marketing operations—establishing scalable processes, leveraging data and insights, and optimizing performance to ensure marketing efforts are coordinated, effective, and impactful in a complex, matrixed environment. Key Responsibilities - Lead the strategy, planning, execution, and evaluation of multi-channel marketing and communications campaigns that support fundraising, engagement, and institutional priorities - Partner with senior leaders and stakeholders across AAD, colleges, and units to develop integrated marketing strategies aligned with divisional goals - Oversee marketing campaign intake, prioritization, and cross-functional team coordination to ensure efficient execution - Manage the divisional communications calendar to balance messaging, audience engagement, and channel effectiveness - Define key performance indicators and lead analysis of campaign performance to drive giving and engagement outcomes - Translate performance data, audience insights, and research into actionable strategies that refine targeting and improve results - Establish and maintain governance, processes, and workflows that improve efficiency and consistency across marketing efforts - Align internal and external resources to support priority initiatives and maximize impact About Alumni Affairs and Development Cornell's Alumni Affairs and Development division, widely regarded as one of the top-performing advancement organizations in higher education, connects alumni, parents and friends with opportunities to advance the university's mission through philanthropy and engagement. As part of our team, you'll help cultivate meaningful relationships while working alongside dedicated professionals who share your commitment to excellence and educational advancement. Required Qualifications - Bachelor’s degree and 7 to 10 years of relevant experience in advancement, marketing, communications, or a related field, or equivalent combination - Demonstrated success leading multi-channel marketing, communications, or fundraising campaigns in a complex organization - Strong strategic thinking and analytical skills, including experience using data to inform decisions and measure outcomes - Proven ability to lead and develop high-performing teams within a matrixed environment - Excellent written and verbal communication skills with the ability to translate complex concepts for diverse audiences - Experience collaborating with senior stakeholders and cross-functional teams to achieve organizational goals Work Location - This position is based in Ithaca, New York, however, the successful applicant may perform this role remotely anywhere within the United States. Employees who work remotely may receive multiple W-2 Forms depending on their work location. - The New York Convenience of employer guidelines require New York State individual tax reporting and withholding for this position. Additional individual state income tax filings may also be required if working temporarily outside of New York State. Rewards and Benefits - Cornell receives national recognition as an award-winning workplace for our health, wellbeing, and sustainability. - Our benefits programs include comprehensive health care options, generous retirement contributions, access to wellness programs, and employee discounts with local and national retail brands. We invite you to follow this link to get more information about our benefits: Understand Your Benefits | Working at Cornell. - Our leave provisions include health and personal leave, three weeks of vacation and 13 holidays: Martin Luther King, Jr. Day, Memorial Day, Juneteenth, Independence Day, Labor Day, Thanksgiving and the day after, and an end of the year winter break from December 25-January 1. To offer greater flexibility for observing faiths and traditions we also offer two additional floating holidays. Learn more about our generous leave provisions: Holiday and Accrued Time Off | Working at Cornell - Cornell's impressive educational benefits include tuition-free Extramural Study and Employee Degree Program, tuition aid for external education, and Cornell Children's Tuition Assistance Program. Learn more about our extensive educational benefits: Education Benefits | Working at Cornell - Follow this link to learn more about the Total Rewards of Working at Cornell: Total Rewards | Working at Cornell. Visa Sponsorship is not available for this position University Job Title: Communication Mgr II Job Family: Communications/Marketing Level: H Pay Rate Type: Salary Pay Range: $133,840.00 - $163,582.00 Remote Option Availability: Remote Job Titles and Pay Ranges: Non-Union Positions Noted pay ranges reflect the potential pay opportunity for each job profile. The hiring rate of pay for the successful candidate will be determined considering the following criteria: - Prior relevant work or industry experience - Education level to the extent education is relevant to the position - Unique applicable skills - Academic Discipline To learn more about Cornell’s non-union staff job titles and pay ranges, see Career Navigator. Union Positions The hiring rate of pay for the successful candidate will be determined in accordance with the rates in the respective collective bargaining agreement. To learn more about Cornell’s union wages, see Union Pay Rates. Current Employees: If you currently work at Cornell University, please exit this website and log in to Workday using your Net ID and password. Select the Career icon on your Home dashboard to view jobs at Cornell. Online Submission Guidelines: Most positions at Cornell will require you to apply online and submit both a resume/CV and cover letter. You can upload documents either by “dragging and dropping” them into the dropbox or by using the “upload” icon on the application page. For more detailed instructions on how to apply to a job at Cornell, visit How We Hire on the HR website. EEO Statement: Cornell welcomes students, faculty, and staff with diverse backgrounds from across the globe to pursue world-class education and career opportunities, to further the founding principle of “... any person ... any study.” No person shall be denied employment on the basis of any legally protected status or subjected to prohibited discrimination involving, but not limited to, such factors as race, ethnic or national origin, citizenship and immigration status, color, sex, pregnancy or pregnancy-related conditions, age, creed, religion, actual or perceived disability (including persons associated with such a person), arrest and/or conviction record, military or veteran status, sexual orientation, gender expression and/or identity, an individual’s genetic information, domestic violence victim status, familial status, marital status, or any other characteristic protected by applicable federal, state, or local law. Cornell University embraces diversity in its workforce and seeks job candidates who will contribute to a climate that supports students, faculty, and staff of all identities and backgrounds. We hire based on merit, and encourage people from historically underrepresented and/or marginalized identities to apply. Consistent with federal law, Cornell engages in affirmative action in employment for qualified protected veterans as defined in the Vietnam Era Veterans’ Readjustment Assistance Act (VEVRAA) and qualified individuals with disabilities under Section 503 of the Rehabilitation Act. We also recognize a lawful preference in employment practices for Native Americans living on or near Indian reservations in accordance with applicable law.

• Drive the long-term roadmap for the Sales & Marketing Team and provide thoughtful expertise to the senior leadership team. Ensure alignment with company strategy, focusing on process improvement, technology adoption, resource allocation and team capability building. • Develop the Sales & Marketing Team members. Ensure adequate learning opportunities for all staff related to current innovative trends and emerging technologies, and other areas of interest. Effectively communicate processes, procedures and their underlying reasons to the team. Identify areas where employees need additional training and hold them accountable for their work. • Take ownership of the overall messaging and positioning of the company. Understand the target customer to create messages that resonate with them, help create campaigns to reach them, and provide training to the team to communicate that messaging consistently and effectively. • Monitor industry trends and competitor activities. Provide insights and recommendations to inform and adjust business strategies. • Build and maintain strong relationships between Sales & Marketing and other departments. Ensure effective communication loops that align on goals, projects and outcomes.

Role Description This is a remote position. RaftLabs is an AI-first product studio. We build custom software, SaaS products, and AI applications for clients in the UK, EU, North America, and Australia. We also build our own products: LoyaltyPass and Makeover. We are building a growth marketing function from scratch. This role owns it. What you'll own: - Growth across three areas: - RaftLabs.com — SEO, AEO, GEO, content, backlinks, and lead generation - Our own products — LoyaltyPass, Makeover, and future RaftLabs products - Client accounts — selected growth marketing engagements for paying clients - Channels you own: content marketing, SEO, AEO, GEO, backlinks, outreach, website growth, conversion optimisation, distribution, experiments, analytics, team building. What you'll do: - Growth strategy: Set and own the growth plan for each brand and assigned client. Understand the audience, competition, and business goals. Turn that into monthly and quarterly plans with clear priorities. Take ownership of results without waiting for founder direction. - Team building: Define what roles are needed. Hire, onboard, manage, and develop team members across content, SEO, outreach, analytics, and distribution. Build a team that works for both internal brands and client accounts. Create clear SOPs, quality standards, and reporting systems that do not require you to review every output personally. - Growth marketing as a service: Help shape and package RaftLabs' growth marketing offering. Define what we deliver, how we deliver it, and what clients can expect. Prepare audits, growth plans, proposals, and reporting templates. Build the systems that make multi-client delivery repeatable. - SEO, AEO, and GEO: Own technical, on-page, and off-page SEO across all properties. Build topic clusters, content roadmaps, and internal linking plans. Work with developers to address crawlability, schema, and speed. Optimise content for AI answer engines: ChatGPT, Perplexity, Gemini, and AI Overviews. Track AI mentions, branded citations, and referral traffic from AI platforms. - Content marketing: Plan content around buyer intent, search demand, and business priorities. Manage blog posts, landing pages, case studies, service pages, comparison pages, and guides. Write clear briefs for writers and subject matter experts. Review content for quality, accuracy, and search performance. Repurpose across LinkedIn, X, newsletters, and relevant communities. - Backlinks and outreach: Build scalable and ethical link acquisition strategies. Manage guest posts, expert contributions, digital PR, and partnership opportunities. Measure backlink quality and business impact, not just domain counts. Build outreach systems with templates, tracking, and follow-up processes that scale without depending solely on cold volume. - Analytics and reporting: Define meaningful KPIs for each brand and client account. Build dashboards that connect marketing activity to traffic, leads, conversions, and revenue. Deliver clear weekly and monthly updates. Use data to guide priorities, not to justify past decisions. - Experiments: Maintain an experiment pipeline across channels, formats, and offers. Define the hypothesis and success metric before every test. Scale what works. Kill what does not. Document every finding so the team learns from it. Qualifications - 5+ years in growth marketing, B2B marketing, SaaS marketing, or technology marketing. - Has owned strategy and execution — not just executed plans handed down from above. - Has built or managed a marketing team, even a small one. - Has worked on client-facing marketing projects, at a software agency, or in a services company. - Strong grasp of SEO, AEO, GEO, content marketing, backlinks, and outreach. - Strong written communication: your briefs, plans, and client reports represent RaftLabs. - Comfortable managing multiple brands and client accounts in parallel. - Uses Claude, ChatGPT, or equivalent AI tools in daily marketing work — for research, drafting, ideation, and analysis. Already part of your workflow, not something you are planning to try. Requirements - Good to have: - Experience at a software agency, product studio, SaaS company, or growth marketing agency. - Experience building a marketing service line from scratch. - Experience creating client audits, growth roadmaps, and proposal documents. - Experience marketing to audiences in the US, UK, Ireland, Canada, and Australia. - Working knowledge of Ahrefs, Semrush, Google Search Console, HubSpot, Clay, Apollo, and Screaming Frog. - Experience with digital PR, founder-led content, and content distribution. - Existing relationships with editors, publications, communities, or industry experts. - Experience managing remote teams, freelancers, or agencies. - Hard filters — don't apply if: - Your marketing experience is purely execution with no strategy ownership. - You have never worked on B2B or SaaS marketing. - You have no client-facing marketing experience. - You have never managed or mentored anyone on a marketing team. - AI tools are something you plan to use more, rather than already in your daily workflow. - You need daily direction to decide what to work on next. Benefits - Fully remote: work from wherever suits you. - Flexible hours: we care about what ships, not when you log in. - 5-day work week: not just a talking point. - Annual off-sites: the whole team meets in person once a year. - Real scope: you are building this function, not inheriting someone else's half-finished work.