Software for commercial mechanical and fire contractors.
Marketing Operations – AI Strategist
Location
Alabama + 26 moreAll locations: Alabama | Arizona | California | Colorado | Connecticut | Florida | Illinois | Kentucky | Louisiana | New Hampshire | New Jersey | New York | North Carolina | Ohio | Oregon | Maryland | Michigan | Minnesota | Missouri | Pennsylvania | South Carolina | Tennessee | Texas | Utah | Vermont | Virginia | Washington
Posted
2 days ago
Salary
0
Seniority
Lead
Job Description
Marketing Operations – AI Strategist
ServiceTrade
• Define and execute the vision for how AI reshapes marketing execution at ServiceTrade • Design, deploy, and continuously improve AI-powered workflows, agents, and decision systems • Establish standards for prompt engineering, evaluation, and continuous learning • Lead rapid experimentation across AI tools and approaches, translating learnings into scaled workflows • Ensure AI initiatives are tied to business outcomes (pipeline, revenue, efficiency) — not just activity • Architect scalable, AI-enabled marketing systems across HubSpot, Salesforce, and adjacent tools • Redesign campaign execution into repeatable, modular systems that can be automated and optimized • Partner with GTM Engineering to evolve system architecture, integrations, and data flows • Identify and eliminate manual, fragmented processes — replacing them with intelligent automation • Build next-generation attribution models that connect activity to pipeline to revenue • Design AI-driven monitoring and reporting systems that continuously surface what's working, what's not, and where to optimize • Leverage AI to uncover insights and opportunities beyond standard reporting • Translate complex data into clear, strategic recommendations for leadership • Own lifecycle strategy and implementation in partnership with GTM Engineering • Evolve how we detect, score, prioritize, nurture, and hand off ICP accounts to drive higher-quality pipeline • Build intelligent scoring, routing, and segmentation models using behavioral and firmographic data • Continuously optimize funnel conversion through structured experimentation and AI-driven insights • Build a repeatable, scalable campaign operating system — planning, execution, QA, measurement • Standardize frameworks, templates, and processes across the team • Ensure every campaign is measurable, optimized, and continuously improving • Drive adoption of new systems, workflows, and ways of working across marketing • Partner cross-functionally to align on processes, data, and performance expectations • Mentor team members and elevate overall marketing operations maturity
Job Requirements
- 10+ years in Marketing Operations, Growth Operations, or Marketing Analytics (B2B SaaS strongly preferred)
- Proven track record of building and scaling marketing operations functions — not just maintaining them
- Experience leading major operational or systems transformations
- Hands-on experience applying AI to marketing workflows — beyond experimentation, into production
- Working knowledge of prompt engineering, AI agents, and workflow automation
- Demonstrated ability to connect AI initiatives to measurable business outcomes
- Expert-level HubSpot experience and strong Salesforce fluency
- Strong understanding of marketing data architecture, integrations, and tracking
- Comfortable working with APIs, data flows, and debugging complex systems
- Familiarity with development and architecture best practices
- Comfortable building agentic solutions with Claude, ChatGPT, or Gemini
- Expertise in attribution, funnel analytics, and performance measurement
- Ability to move from data to insight to action
- Strong business acumen with a focus on pipeline and revenue impact
- Ability to influence senior stakeholders and drive alignment across teams
- Clear, structured communicator who can simplify complex concepts
- Comfortable operating in ambiguity and leading through change
Benefits
- Medical through Cigna, PPO and HDHP options, including a Health Savings Account with company contributions
- Dental and Vision through Unum
- Flexible Spending Account and Dependant Care Account
- Company-paid Life insurance, STD and LTD
- Voluntary benefits including Supplemental Life Insurance, Critical Illness, Accident and Pet Insurance
- 401(k) with up to 3% employer match and NO vesting period
- Flexible PTO policy
- 10 company holidays
- Parental Leave
- Paid Time Off for Volunteering
- Employee Reimbursement Program to use for well-being, technology and/or professional development
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