Software for commercial mechanical and fire contractors.
Senior Events – Trade Association Marketing Manager
Location
Alabama + 26 moreAll locations: Alabama | Arizona | California | Colorado | Connecticut | Florida | Illinois | Kentucky | Louisiana | New Hampshire | New Jersey | New York | North Carolina | Ohio | Oregon | Maryland | Michigan | Minnesota | Missouri | Pennsylvania | South Carolina | Tennessee | Texas | Utah | Vermont | Virginia | Washington
Posted
4 days ago
Salary
0
Seniority
Senior
Job Description
Senior Events – Trade Association Marketing Manager
ServiceTrade
• Own the full lifecycle of assigned events, trade shows, conferences, association programs, and partner activations • Develop event-level strategies aligned to pipeline, brand, and customer engagement goals • Define clear KPIs and success metrics for each event and proactively optimize toward them • Evaluate performance and make data-driven recommendations to improve portfolio impact • Identify opportunities to expand presence or adjust investment based on ROI and strategic alignment • Own individual event budgets from forecasting through reconciliation • Track and manage expenses with precision and transparency • Negotiate vendor and partner contracts to maximize value and control costs • Deliver accurate ROI reporting and pipeline attribution analysis in Salesforce • Manage all logistics including venue coordination, booth design and setup, vendor selection, equipment rentals, freight and shipping coordination (including multi-stop shipments), and on-site staffing • Oversee registration processes, attendee communications, travel coordination, and speaker logistics • Coordinate production and distribution of collateral, giveaways, and promotional materials • Maintain detailed project timelines, execution checklists, and contingency plans • Anticipate risks and proactively resolve issues before they impact event performance • Serve as on-site lead for assigned events, ensuring seamless execution and professional brand representation • Build and manage relationships with industry associations, event organizers, and strategic partners • Own the planning and execution of partner-sponsored events, including co-branded activations, regional field events, and joint conference participation • Collaborate with Sales and Partnerships teams to align partner event strategy with revenue goals and account priorities • Partner closely with the Brand & Communications team to identify, pitch, and secure strategic speaking opportunities and thought leadership placements • Evaluate association and partner event investments for strategic value, audience alignment, and long-term impact • Develop repeatable processes for identifying, prioritizing, and nurturing high-impact association and partner relationships • Ensure brand consistency and operational excellence across all association and partner-facing activations • Partner closely with sales to develop pre-event, on-site, and post-event engagement strategies • Coordinate lead capture processes and ensure accurate, timely entry into Salesforce • Support development of promotional campaigns (email, digital, and social) to drive attendance and maximize engagement • Collaborate on post-event follow-up programs to accelerate pipeline conversion • Build and maintain detailed event plans, production schedules, and inventory tracking systems • Maintain accurate inventory of trade show assets and marketing materials • Document processes and continuously improve workflows to increase efficiency and scalability • Manage multiple complex projects simultaneously without sacrificing execution quality • Uphold an exceptionally high standard of organization, accuracy, and follow-through
Job Requirements
- 5+ years of experience managing B2B trade shows, conferences, association marketing programs, and/or partner events independently
- Proven ability to own events end-to-end with minimal oversight
- Demonstrated experience managing budgets and vendor negotiations
- Strong expertise in event logistics, freight coordination, and on-site execution
- Proficiency in Salesforce for lead tracking and ROI reporting
- Working knowledge and proven experience with essential marketing and operations tools, including Hubspot, Asana, Notion, Canva, and Google Workspace
- Experience working with event vendors such as Freeman
- Exceptional organizational skills and attention to detail
- Ability to manage multiple complex projects simultaneously without sacrificing quality
- Strong communication and cross-functional collaboration skills
- Comfortable traveling and leading on-site event execution, with approximately 15–20% travel expected
Benefits
- Medical through Cigna, PPO and HDHP options, including a Health Savings Account with company contributions
- Dental and Vision through Unum
- Flexible Spending Account and Dependant Care Account
- Company-paid Life insurance, STD and LTD
- Voluntary benefits including Supplemental Life Insurance, Critical Illness, Accident and Pet Insurance
- 401(k) with up to 3% employer match and NO vesting period
- Flexible PTO policy
- 10 company holidays
- Parental Leave
- Paid Time Off for Volunteering
- Employee Reimbursement Program to use for well-being, technology and/or professional development
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