Mars Men

• Own the day-to-day management of Mars Men’s organic social channels, including content planning, scheduling, publishing, stories, platform uploads, quality control, and maintaining an organized content calendar • Design and edit platform-native content, including carousels, graphics, short-form videos, campaign cutdowns, stories, and behind-the-scenes content that reflects a high level of creative taste • Package brand campaigns, partnerships, launches, and product moments into cohesive social rollouts, adapting larger creative concepts into the formats needed for each platform • Maximize the output of every production by identifying opportunities to repurpose footage, photography, interviews, and existing assets into additional content without sacrificing quality • Manage community engagement and channel performance, including monitoring comments and messages, participating in relevant conversations, tracking results, and applying insights to future content

• Manage the intake of creative requests, ensuring briefs include clear objectives, deliverables, deadlines, specifications, and stakeholder expectations before work begins • Coordinate project timelines and review workflows, tracking owners, feedback, revisions, approvals, and final sign-offs to prevent delays and keep stakeholders aligned • Own the creative asset lifecycle from production through post-production, paid media, social, partner delivery, and final archiving, including file organization, naming conventions, version control, and access • Support production logistics and documentation, including schedules, call sheets, travel coordination, shot lists, deliverable trackers, and other materials needed to keep shoots organized • Build and maintain the trackers, templates, processes, and operating systems that provide visibility across active projects and help the Brand team scale effectively

• Lead design across landing pages, the ecommerce site, brand campaigns, paid social statics, lifecycle assets, and other key customer touchpoints • Remain hands-on from concept through final execution, balancing exceptional creative craft, brand consistency, conversion, and speed • Partner with Growth, eCommerce, Brand, Performance Creative, and development teams to translate business priorities and customer insights into high-impact creative • Build and evolve scalable design systems, templates, processes, and quality standards • Manage and develop internal designers and external creative partners, providing clear direction and raising the bar across the function

• Edit performance-driven video ads for Meta, TikTok, YouTube, and other paid media channels • Transform UGC, testimonials, product footage, voiceovers, and existing assets into compelling direct-response creative • Develop multiple hooks, openings, formats, and iterations to support ongoing creative testing • Partner with Creative Strategists to interpret briefs, apply performance learnings, and continuously improve the work • Use pacing, sound design, captions, motion graphics, and visual storytelling to strengthen engagement and conversion • Manage multiple projects and revisions while maintaining quality, speed, and brand consistency • Organize project files and creative assets to support an efficient, scalable production workflow

• Develop creative concepts and testing strategies across paid social channels • Create clear, actionable briefs for designers, editors, creators, and production partners • Analyze creative performance and translate key learnings into new concepts and iterations • Partner with Growth and Paid Media to align creative priorities with acquisition goals • Maintain a structured testing roadmap across messaging, hooks, formats, audiences, and offers • Research customer insights, competitive creative, platform trends, and cultural moments to identify new opportunities • Manage creative timelines and ensure a consistent pipeline of high-quality assets

• Develop and lead the company’s data and analytics strategy, establishing the priorities, architecture, tools, and team required to support continued growth • Build executive and functional dashboards that provide clear visibility into company performance, customer behavior, marketing efficiency, retention, channel economics, inventory, and operational trends • Establish a trusted source of truth through consistent metric definitions, scalable reporting, data quality standards, and effective governance • Partner with leaders across Growth, eCommerce, Retail, Finance, Operations, and Customer Experience to turn business questions into actionable insights, forecasts, and recommendations • Develop the company’s AI and advanced analytics roadmap, identifying opportunities to improve reporting, forecasting, decision-making, automation, and customer understanding • Oversee data privacy, access controls, vendor risk, cybersecurity practices, and incident readiness in partnership with internal stakeholders and external experts • Build and lead a high-performing data and analytics team while fostering greater data fluency and self-service capabilities across the organization

• Develop and lead the company’s people strategy in partnership with the Co-Founders and executive team, aligning organizational and talent priorities with business goals • Own recruiting and hiring across the organization, including workforce planning, role development, sourcing strategy, candidate assessment, offer management, and onboarding • Build and evolve performance management, employee development, and manager enablement practices that create clear expectations, accountability, and opportunities for growth • Coach managers and leaders on team effectiveness, feedback, performance, employee relations, and organizational change • Shape the employee experience across onboarding, engagement, communication, recognition, retention, and offboarding • Oversee compensation, benefits, people operations, HR systems, policies, and employment compliance for a distributed workforce • Use people data and employee feedback to identify trends, strengthen decision-making, and improve organizational effectiveness

• Partner with the Co-Founders and executive team to translate the company’s strategy into clear financial priorities, operating plans, and investment decisions • Lead financial planning, forecasting, reporting, cash management, capital allocation, and company-wide performance management • Provide clear visibility into the drivers of the business, including unit economics, contribution margin, channel profitability, customer acquisition, inventory, and working capital • Partner with Growth, eCommerce, Retail, and Operations to evaluate opportunities, improve performance, and strengthen financial accountability • Build and develop the finance team, systems, processes, and reporting infrastructure required to support continued scale • Lead the financial workstreams for future strategic transactions and serve as the primary finance partner to L Catterton, lenders, and external advisors

• Serve as the central hub for partnership communications, ensuring timely follow-up with creators, athletes, experts, agencies, and brand partners • Coordinate campaign timelines, distribute creative briefs, collect deliverables, and manage approval workflows • Manage partnership contracts, signature collection, document organization, and record keeping • Maintain accurate partnership databases, trackers, CRM systems, and reporting dashboards • Track campaign performance, partnership activity, and operational KPIs to support leadership reporting • Organize partnership assets, communication history, documentation, and campaign records to ensure information is always current and accessible • Identify opportunities to improve systems, workflows, and operational processes as the partnerships program continues to scale

• Write compelling copy across paid advertising, email, web, landing pages, retail, and promotional campaigns • Develop headlines, hooks, scripts, product messaging, and campaign concepts that drive engagement and conversion • Partner with Creative Strategy, Design, and Growth teams to bring campaigns and creative concepts to life • Support product launches, promotions, and retail initiatives with customer-facing messaging • Refine copy based on performance insights, customer feedback, and creative learnings • Help maintain and evolve the Mars Men brand voice across all channels