Mars Men

• Plan, launch, and optimize paid media campaigns across Meta, Google, YouTube, and emerging channels focused on profitable scale • Manage daily pacing, budget allocation, CAC targets, MER health, and KPI reporting • Develop and execute structured testing roadmaps across audiences, bidding strategies, creative, landing pages, and funnels • Partner closely with Creative to brief high-performing concepts, provide iterative performance feedback, and guide content direction with data-backed insights • Monitor platform trends, identify new growth opportunities, and proactively address performance fluctuations • Analyze campaign performance and attribution data to identify opportunities for optimization and scale • Maintain reporting dashboards, campaign documentation, and weekly performance summaries for leadership

• Own company-wide growth performance across acquisition, retention, funnel efficiency, and profitable scale • Develop and execute growth strategies across paid media, lifecycle marketing, landing pages, creative testing, and customer experience • Lead and scale paid media performance across Meta, Google, YouTube, and emerging channels • Build and maintain structured experimentation roadmaps across audiences, offers, funnels, landing pages, creative, and retention initiatives • Partner closely with Creative to define testing priorities, brief high-performing concepts, and guide creative direction using performance insights and customer data • Monitor MER, CAC, LTV, contribution margin, retention performance, and other key growth metrics to drive informed decision making • Identify and prioritize new growth opportunities across acquisition, conversion rate optimization, retention, and post-purchase experience • Own growth reporting, dashboards, forecasting, and weekly performance reviews for leadership • Build scalable systems, processes, and operational foundations that support continued company growth

• Own execution and optimization of lifecycle marketing across email, SMS, and subscription touchpoints • Build, manage, and optimize automated flows, campaigns, segmentation strategies, and customer journeys • Analyze retention, engagement, and subscription performance metrics to identify opportunities for growth and optimization • Partner closely with Creative and Growth teams to develop high-performing retention content and campaigns • Continuously test messaging, offers, timing, segmentation, and creative to improve performance across channels • Monitor subscriber behavior and lifecycle trends to improve customer experience and reduce churn • Support subscription optimization initiatives across platforms such as Recharge, Stay AI, Skio, or similar tools

• Own the day-to-day health and performance of Google Ads and YouTube Ads, ensuring budget is deployed effectively to hit CPA and volume targets • Translate business goals into campaign strategy across keywords, bidding, and audience segmentation • Build and execute a structured testing roadmap across ad copy, landing pages, and bidding strategies • Analyze full-funnel performance to identify trends, diagnose performance issues, and uncover opportunities for scale • Partner with Growth and Creative teams to improve conversion rates and overall funnel efficiency • Optimize conversion tracking and signal quality to support accurate attribution and performance-based bidding • Maintain a strong understanding of changes in the search and paid media landscape, including AI-driven shifts

• Review current systems and identify security risks or gaps • Implement company wide security protocols across core tools • Establish access management policies across platforms like Google Workspace, Slack, and Shopify • Implement standards such as multi factor authentication, password policies, and device security requirements • Design structured onboarding and offboarding processes for system access • Document internal security policies and IT practices • Provide guidance on secure implementation of new tools and systems

• Own global expansion strategy, including market selection, sequencing, and entry approach • Define go-to-market readiness across logistics, regulatory, compliance, payments, and local partners • Ensure all market entries meet local regulatory, labeling, and compliance requirements • Build a repeatable framework for launching and scaling new markets • Track performance by market and adjust strategy based on results • Own and evolve the operating model to support a global, multi-channel business • Define how the organization scales across regions, including structure, ownership, and decision making • Set performance standards and ensure accountability across core operational functions • Identify structural gaps and implement systems and processes that enable efficient scale • Partner with Growth, Product, Legal, and Finance to bring new markets online • Drive alignment on priorities, timelines, and tradeoffs across teams • Ensure regulatory and compliance requirements are met without slowing execution

• Manage and respond to inbound tickets in Gorgias across email and social channels • Handle cancellation requests (primary driver ~60% of volume) with a retention-first approach • Respond to subscription questions (~20% of volume) by educating and setting expectations • Engage in public social conversations (Facebook, Instagram, YouTube, Reddit) to address complaints, misinformation, and brand sentiment • Respond to reviews (Trustpilot, Junip) within SLA while reinforcing brand voice and trust • Use and customize macros for efficiency while ensuring every response is humanized and contextual • Apply accurate ticket tagging and categorization to support VOC reporting • Identify patterns in customer feedback and escalate trends (product, messaging, experience gaps)

• Own Seller Central setup, FBA strategy, and ongoing account health • Manage inventory forecasting, replenishment, and inbound logistics in partnership with Operations • Maintain strong in-stock rates while minimizing excess inventory and fees • Partner with Finance on Amazon unit economics and channel P&L • Ensure all content meets compliance requirements, category standards, and brand guidelines • Monitor and resolve catalog issues, suppressed listings, and account risks • Build and execute Amazon advertising strategy across Sponsored Products, Brands, and Display • Optimize spend and performance through testing and data driven decision making • Lead launches, promotions, and organic ranking strategies • Report performance, insights, and recommendations to leadership on a regular cadence • Partner closely with Creative, Growth, Operations, and CX teams • Manage agencies or external partners as needed

• Shoot daily short-form performance content for ads across Meta, TikTok, YouTube, AppLovin, and more • Film multiple styles of content: DR scripted videos, B-roll hooks, POV / lifestyle shots, Humorous + meme-style content, Testimonial-style talking head content, 16:9 hero assets for YouTube/CTV, etc. • Deliver high-volume iterative variations of top-performing ads • Produce content based on briefs provided by Creative Strategy • Function as an on-camera personality representing the brand • Analyze performance data and iterate toward winning angles • Collaborate with designers + editors to bring concepts to life • Study partner/influencer content and recreate winning formats internally • Create content using the “Three E’s” Framework: Entertain, Educate, Evoke Emotion

• Edit and produce short-form videos for Meta, TikTok, and YouTube • Build creative variations to test different hooks, pacing, and messaging • Transform UGC, product footage, and voiceovers into polished ad creatives • Work with Creative and Growth teams to align videos with brand and performance goals • Maintain organized files, timelines, and version control across projects