Law Offices of Sabrina Li, P.C.

• Oversee and continuously improve the Human Resources function. • Own the complete employee lifecycle—from workforce planning and recruitment through onboarding, performance management, employee development, and offboarding. • Lead a small HR team and build scalable HR systems that support the firm's growth. • Champion innovation by evaluating emerging HR technologies, AI tools, and best practices that enhance productivity and employee experience. • Design and continuously improve onboarding programs, structured learning pathways, and digital training resources. • Foster a high-performance culture built on accountability, collaboration, innovation, and continuous learning.

• Develop and execute PPC and SEO strategies aligned with business and lead generation goals • Plan, launch, manage, and optimize paid campaigns across platforms such as Google Ads and social media channels • Conduct keyword research, competitor analysis, and search trend monitoring to identify growth opportunities • Manage on-page, off-page, and technical SEO initiatives, including content optimization, site structure, indexing, and link-building strategies • Support website revamp and optimization projects, including UX improvements, content updates, and performance enhancements • Collaborate with designers, developers, and content team members to ensure SEO and conversion best practices are implemented across digital assets • Plan, create, and optimize email marketing campaigns, including newsletters, promotional campaigns, and lead nurturing sequences • Monitor and improve email marketing performance through segmentation, testing, and conversion optimization strategies • Analyze campaign and website performance data to identify actionable insights and improve ROI, conversions, and engagement • Support the development and optimization of high-performing landing pages, ad creatives, and user journeys • Conduct A/B testing across ads, landing pages, and email campaigns to improve marketing performance • Manage campaign budgets, forecasting, and reporting while ensuring efficient allocation of marketing spend • Stay current with digital marketing trends, platform updates, algorithm changes, and emerging best practices

• The Marketing Director will be responsible for setting direction, managing people, and ensuring consistent execution across all marketing channels. • You will oversee the firm's website, digital campaigns, content systems, and brand presence, while guiding the team to convert complex immigration law concepts into clear, client-centered messaging. • Responsibilities include supervising and mentoring a marketing team; assigning priorities; reviewing work for quality, compliance, and effectiveness; and ensuring deadlines and KPIs are met. • You will lead the firm's website strategy, including structure, UX, landing pages, and conversion optimization, and ensure all content aligns with legal accuracy and business goals. • You will oversee content creation across video, social media, email, and web platforms, ensuring messaging reflects the firm's expertise, professionalism, and brand voice. • You will manage and optimize paid marketing efforts, including Google Ads and landing pages, with a focus on lead quality, ROI, and ethical compliance. • You will direct SEO and GEO strategy and execution, including keyword priorities, content planning, and performance tracking, with an emphasis on long-term organic growth. • You will analyze marketing data across channels, monitor KPIs, identify gaps or inefficiencies, and present actionable recommendations to firm leadership. • You will implement systems, workflows, and tools (such as Monday.com and AI-assisted workflows) to improve efficiency, consistency, and scalability. • You will work closely with firm leadership to align marketing strategy with business objectives, intake capacity, and growth plans.

• Support the employee onboarding process, helping new hires get set up and proficient with the firm's technology stack within their first week. • Assist with HR document, process, and compliance audits, and monitor completion of required documentation, certifications, training, and policy acknowledgements. • Follow up with employees and managers on outstanding compliance items. • Maintain accurate HR records within Rippling and other HR systems. • Support sourcing for open roles, including candidate outreach and headhunting for hard-to-fill positions when standard applicant pipelines fall short. • Help manage candidate pipelines and keep hiring managers updated on status. • Assist with background and reference checks and credential verification. • Participate in candidate interviews alongside hiring managers. • Help maintain and update the firm's training curriculum, onboarding materials, and learning resources. • Assist in creating SOPs, workflow documentation, process maps, and training materials as needed. • Support the development of assessments and knowledge checks to track training completion. • Identify opportunities to streamline HR workflows through automation and AI-powered tools. • Help maintain workflows within monday.com and other operational platforms.

• Support the COO in executing strategic initiatives, overseeing day-to-day operations, and coordinating cross-functional projects to keep priorities, deadlines, and deliverables on track. • Build, implement, document, and continuously improve operational workflows, SOPs, systems, and internal processes, ensuring adherence to firm policies and standards. • Monitor operational performance, identify bottlenecks, and drive continuous improvement through AI, automation, and technology-driven solutions. • Develop scalable systems and optimize workflows within monday.com and other business platforms to improve efficiency, consistency, accountability, and employee experience. • Support referral partnerships, networking initiatives, marketing efforts, client engagement, firm events, and other business development activities, while identifying opportunities to strengthen strategic partnerships and improve client experience. • Maintain and optimize the firm's CRM system to support lead management, client communications, reporting, and long-term business growth. • Supervise the firm's administrative and support staff, providing coaching, operational guidance, and performance support. • Support recruitment through candidate pipeline management, interviewing, onboarding, and new hire integration, partnering with HR and the COO to ensure consistent execution of people-related policies and processes. • Drive employee accountability, support performance management, and contribute to ongoing professional development initiatives. • Support financial and operational reporting, budgeting initiatives, performance tracking, and operational documentation on behalf of the COO. • Manage vendor relationships, software subscriptions, office resources, operational contracts, and expenses, identifying opportunities for cost savings and process improvements.

• Maintain accurate and up-to-date bookkeeping across all accounts. • Ensure transactions are consistently and correctly categorized in QuickBooks. • Perform regular reconciliations for bank accounts, credit cards, and payment platforms. • Monitor data integrity and resolve discrepancies promptly. • Track and manage cash flow on an ongoing basis. • Maintain clear visibility into incoming and outgoing funds. • Support leadership with cash flow forecasts and liquidity insights. • Flag potential cash flow risks or irregularities early. • Review, document, and optimize internal financial workflows. • Improve expense tracking, billing processes, and internal controls. • Ensure financial processes are efficient, scalable, and well-documented. • Recommend and implement system improvements to support accuracy and efficiency. • Prepare clear, structured financial reports for internal use. • Support budgeting and forecasting through clean, well-organized financial data. • Work closely with external CPAs during tax filings, audits, and reviews. • Ensure compliance with U.S. accounting standards and internal policies.

• Prepare, organize, and file immigration petitions, applications, and supporting documentation. • Draft and review legal documents, declarations, affidavits, recommendation letters, and client correspondence. • Communicate with clients to gather information, request supporting documentation, provide case updates, and respond to inquiries in a professional and timely manner. • Maintain organized and accurate digital case files to support efficient case management and document retrieval. • Manage and update legal case management and CRM systems, including platforms such as PracticePanther, Lawmatics, Docketwise, Pipefile, and Monday.com. • Track filing deadlines, monitor case progress, and assist with scheduling and administrative coordination. • Collaborate closely with attorneys and legal support staff on case preparation, workflow management, and case strategy implementation. • Utilize legal technology and AI-assisted tools to improve productivity, organization, and workflow efficiency. • Consistently meet established performance expectations related to quality, productivity, responsiveness, and client service.

• Prepare, organize, and file immigration petitions, applications, and supporting documentation • Draft and review legal documents, declarations, affidavits, recommendation letters, and correspondence related to immigration matters • Communicate with clients in both Mandarin and English to gather information, provide case updates, and respond to inquiries professionally and promptly • Maintain organized and accurate digital case files to ensure efficient case tracking and document management • Manage and update CRM and case management systems, including platforms such as PracticePanther, Lawmatics, Docketwise, Pipefile, and Monday.com • Track filing deadlines, monitor case progress, and assist with scheduling and administrative coordination • Collaborate closely with attorneys and legal support staff on case preparation, strategy, and workflow management • Utilize legal technology and AI-assisted tools to improve efficiency, organization, and overall case management processes

• Prepare, organize, and file immigration petitions, applications, and supporting documentation • Draft and review legal documents, declarations, affidavits, recommendation letters, and correspondence related to immigration matters • Communicate with clients in both Mandarin and English to gather information, provide case updates, and respond to inquiries professionally and promptly • Maintain organized and accurate digital case files to ensure efficient case tracking and document management • Manage and update CRM and case management systems, including platforms such as PracticePanther, Lawmatics, Docketwise, Pipefile, and Monday.com • Track filing deadlines, monitor case progress, and assist with scheduling and administrative coordination • Collaborate closely with attorneys and legal support staff on case preparation, strategy, and workflow management • Utilize legal technology and AI-assisted tools to improve efficiency, organization, and overall case management processes

• Handle a variety of immigration matters, including client consultations, case preparation, legal research, drafting filings, and representation before immigration agencies and courts as needed. • Manage a diverse portfolio of immigration matters, including family-based petitions, humanitarian applications, removal defense, waivers, and naturalization. • Draft, review, and file comprehensive legal briefs, motions, and supporting documentation before USCIS, EOIR, and the BIA. • Advocate for clients during immigration court proceedings, USCIS interviews, and related administrative hearings. • Execute sophisticated legal research to develop innovative case strategies tailored to unique client needs. • Evaluate case records and FOIA responses to identify critical evidence and strengthen advocacy strategies. • Prepare clients and witnesses thoroughly for interviews and courtroom testimony. • Facilitate consistent and proactive client communication regarding case milestones and procedural requirements. • Lead collaborative efforts with paralegals and support staff to ensure seamless case management and exceptional service. • Audit case materials to ensure absolute accuracy and strict compliance with all legal deadlines. • Contribute to the continuous optimization of firm workflows and internal legal processes. • Mentor and guide legal support staff, fostering a culture of excellence and shared learning.