• Own day-to-day website operations including content updates, backups, performance monitoring, and on-call response for site issues • Manage WordPress CMS including updates, plugins, themes, and third-party integrations • Build and maintain reusable components and code libraries for efficiency and scalability • Ensure website is responsive, accessible, and optimized across all devices and browsers • Monitor and automate lead capture forms and ensure all submissions route correctly to the CRM and sales reps • Define and track website success metrics including prospect engagement and time-on-site • Support website accessibility by maintaining digital content and web resources in alignment with accessibility standards and best practices • Partner with design to translate brand concepts into best-in-class web experiences • Develop and execute a comprehensive SEO strategy aligned with pipeline and revenue objectives • Own technical SEO including site architecture, crawlability, indexation, page speed, and mobile responsiveness across all digital properties • Conduct ongoing keyword research, competitive analysis, and market trend monitoring • Optimize landing pages, metadata, and internal linking for performance • Partner with content team to integrate SEO best practices into all digital content initiatives • Report on SEO performance on a regular cadence and adjust strategy accordingly • Manage and direct agency partners where applicable • Own conversion rate optimization strategy across the website and landing pages, driving continuous improvement in visitor-to-lead conversion • Design, execute, and analyze A/B and multivariate tests on landing pages, forms, calls-to-action, and key conversion paths • Use heatmaps, session recordings, and behavioral analytics to identify friction points and drop-off in the conversion funnel • Optimize page layouts, forms, and calls-to-action based on testing results and user behavior data • Partner with content and design to translate CRO insights into higher-converting page experiences • Establish conversion benchmarks by page and funnel stage, and report on performance trends over time • Collaborate with sales on lead quality feedback to continuously refine targeting, messaging, and on-page experience • Own all email marketing execution in Pardot; build and maintain automated nurture workflows tailored to buyer personas and long higher ed sales cycles • Manage all email drops to narrow and broad segments, including time-sensitive sends, with precision and compliance • Conduct A/B and multivariate testing on subject lines, content, and send times, and share results to build a culture of continuous improvement • Monitor and report on email performance metrics: open rates, CTR, conversions, deliverability, leads, and pipeline influence • Ensure compliance with CAN-SPAM, GDPR, and email best practices • Maintain email list hygiene and database health on an ongoing basis • Own reporting on marketing-generated leads and pipeline performance within Salesforce • Build and maintain dashboards tracking lead volume, conversion, and pipeline influence by channel and campaign • Partner with Sales to ensure accurate campaign attribution and lead source tracking within Salesforce • Deliver a regular reporting cadence to Marketing and Sales leadership on lead-to-pipeline performance, surfacing trends and opportunities for optimization • Manage a targeted paid media budget across select platforms (e.g. LinkedIn, Google) in support of key campaigns • Own campaign setup, audience targeting, and ongoing optimization within budget • Monitor and report on paid performance metrics: CTR, CPL, conversions, and pipeline influence • The responsibilities listed above are representative of the role and may be adjusted to meet organizational priorities.

• Own and manage the organization's presence across LinkedIn, Instagram, X (Twitter), and YouTube • Develop and execute monthly and quarterly social media content calendars • Conceptualize platform-native content formats • Publish, schedule, and manage content across channels • Conceptualize, shoot (where required), and edit short-form video content • Design visually compelling social media assets • Ensure all visual content adheres to the organization's brand guidelines • Track, analyze, and report on social media performance metrics • Manage routine content updates on the organization's website using a CMS platform such as WordPress • Translate research findings, field evidence, and program learnings into accessible, audience-appropriate content

Role Description Als Senior Digital Marketing Manager (Mensch) Programmatic Advertising bist du sowohl für die strategische Entwicklung der Programmatic-Aktivitäten sowie die operative Umsetzung dessen für unsere Kund:innen verantwortlich. Du agierst mit deinem Team als Sprachrohr, um programmatische Standards und Guidelines innerhalb der Agentur zu prägen. - Strategie: Strategisch evaluierst du gemeinsam mit unseren Kund:innen, welche Innovationen und Technologien ihren programmatischen Einkauf am gewinnbringendsten gestalten. - Zahlenverständnis: Mit deinem ausgeprägten Zahlenverständnis entwickelst du den programmatischen Mediaeinkauf kontinuierlich weiter, um gesetzte Ziele und Media-KPIs nicht nur zu erreichen, sondern auch zu übertreffen. - Kampagnenmanagement: Die präzise Umsetzung der zuvor entwickelten Kampagnen-Strukturen und Cases in den verschiedenen DSPs und zugehörigen Technologien fällt in deinen Verantwortungsbereich. - Netzwerken: Du pflegst eine enge und produktive Zusammenarbeit mit internen Spezialisten-Teams und externen Partnern in einem dynamischen, internationalen Umfeld. - Entwicklung: Kund:innen berätst du strategisch zu den entscheidenden Vorteilen des programmatischen Einkaufs für ihre Gesamtstrategie. Qualifications - Ein abgeschlossener Hochschulabschluss sowie mind. 3 Jahre nachweisliche Expertise in der operativen Steuerung oder strategischen Beratung programmatischer Kampagnen. - Du hast ein profundes Verständnis der digitalen Media-Landschaft, inklusive DSPs, Datenmanagement-Plattformen, Inventare und Verifikationstechnologien. - Neugierde & Lernbereitschaft: Stehen zu bleiben ist für dich keine Option! Daher bringst du auch die Ambition mit, dich immer weiterzuentwickeln, damit auch Team Mitglieder, Kund:innen & co. von deinem Fachwissen profitieren können. - Durch deinen präzisen und strukturierten Blick auf Daten in Excel und PowerPoint, kannst du komplexe Sachverhalte klar und strategisch sowie verständlich vermitteln. - Die Kommunikation auf deutsch und englisch beherrst du in Wort und Schrift. Requirements - #teamplayer - #kommunikativ - #lösungsorientiert Benefits - Work-Life-Balance: Mit unseren flexiblen Arbeitszeiten & Remote Work gestaltest du deinen Alltag so, wie er zu dir passt. Außerdem kannst du Überstunden ausgleichen. - Vacation mode on: Du erhältst 30 Urlaubstage plus einen flexiblen Tag – zusätzlich sind der 24. und 31.12. frei. - Wellbeing first: Gesundheitsleistungen, attraktive Altersvorsorge sowie Mental Health Awareness Days stellen deine Gesundheit in den Mittelpunkt. - Practice makes perfect: Entfalte dich mit unseren vielfältigen Weiterbildungen und nutze unsere internen Karriereprogramme für deine Entwicklung im WPP-Netzwerk. - More than just a job: Dich erwarten unvergessliche Events, Mitarbeitendenrabatte und weitere Highlights wie das Job Ticket, Wellhub oder das Job Bike. - Be yourself: Bei uns ist jede:r herzlich willkommen - Vielfalt und Chancengleichheit liegen uns am Herzen.

Title: Digital Marketing Executive Location: London, England, United Kingdom Job Description: HybridBrand & MarketingFull time Description Tired of working agency-side, juggling multiple clients? Ready to focus your energy on one brand, make a tangible impact, and see the results of your work shape a fast-growing business? As our Digital Marketing Executive, you’ll play a central role in how Queensmith shows up online. This is a hands-on position where you’ll take real ownership of our SEO and digital content. Our marketing strategy is built around: - Organic growth - Expert-led content - A best-in-class website experience You’ll help drive this forward: spotting opportunities in search, creating thoughtful and engaging content, and constantly improving how customers discover, explore and engage with Queensmith online. You’ll work alongside a collaborative team, where ideas move quickly and everyone contributes to the bigger picture. Whether it’s developing a new content series, optimising high-impact landing pages, or collaborating on campaigns, you’ll have the chance to make a real mark on a growing brand. This role is ideal for someone who is naturally curious about how brands grow, enjoys turning insight into action, and takes pride in producing work that is thoughtful, polished and effective. We're looking for someone who is passionate about SEO and copywriting – from the detail of technical optimisation to the craft of creating compelling content that engages and converts. Sound like you? We can't wait to hear from you. Responsibilities: - Be our in-house SEO champion, staying ahead of algorithm updates, technical best practices, and search trends - Work closely with our external Digital Marketing agency to deliver a high-impact organic growth strategy - Plan, create and optimise exceptional website content that positions Queensmith with trusted authority - Lead the growth of our Guides & Journal content hub – developing content that attracts, informs and converts customers - Be our go-to copywriter, a stickler for detail & excellence - Maintain brand integrity by upholding brand guidelines and standards in all marketing activities - Translate market insights into opportunity – analysing industry trends, customer behaviour and competitor activity to inform new content, campaigns and areas for growth - Contribute to and improve email sign-up workflows & seasonal email campaigns Requirements - 3+ years experience in similar role - Highly skilled copywriter with proven track record of published content - Experience using keyword monitoring and SEO tools: GA4, Search Console, Ahrefs, SemRush or similar - Experience using Chat GPT, Claude or similar use of AI/LLMs to boost efficiency whilst maintaining a human-first touch - Apple OS and G Suite (Google Docs, Google Sheets, Google Slides etc.) - Experience with a CMS such as Craft, Shopify or similar - Some knowledge of graphic design software like Adobe Photoshop, Illustrator or Canva is a plus Salary - £35,000 to £40,000 (dependent on experience) - Up to 8% annual performance bonus Benefits - Hybrid working; 3 days in office - Flexible working hours (core 9.30 am - 5 pm) - Health Insurance & Wellness Benefits - Generous holiday allowance - Company sick pay - Paid medical appointment time - Long service awards - Training and role-relevant courses - Team socials and company events - Employee Recognition Programme - Ride to work, Season Ticket and other financial benefits