Knewin

• Inputting content into the monitoring platform; • Monitoring and managing spreadsheets; • Monitoring social media channels; • Opening customer service tickets; • Populating data spreadsheets / various systems; • File management.

• Be the commercial owner of assigned Enterprise accounts, responsible for NRR, ecosystem adoption, renewals and revenue growth • Build and execute individualized account plans: stakeholder mapping, communication and reputation objectives, decision cycles and expansion potential • Conduct QBRs with C-level executives and communication directors, translating media and reputation metrics into business terms and ROI • Execute product expansion motions: plan upsells and cross-sells across Monitoring, KnewinAI, Dino and Comunique-se • Identify expansion signals within the customer base and hand off opportunities to the responsible account farmer with context and a structured proposal • Serve as an internal reference for account intelligence, mapping usage patterns and replicable cross-sell opportunities • Ensure recurring, active adoption of each product in use — the metric is real engagement, not NPS • Map the client’s stage in the ecosystem and identify the next product that delivers incremental value • Operate a proactive anti-churn approach: identify product-level disengagement signals and intervene with concrete projects before churn occurs • Act as the interface with the Onboarding team to ensure quality activation on the first Enterprise touchpoint • Collaborate with Marketing to develop case studies, materials and expansion narratives • Bring the voice of the Enterprise customer as strategic input to the product roadmap

• Strategic Paid Traffic Management: Plan, execute and optimize performance campaigns across Google Ads, Meta Ads and LinkedIn Ads — with a strategic view on budget allocation, channel mix and impact on weighted pipeline. • Experimentation and CRO: Design and run a structured routine of A/B tests on landing pages, forms and creatives, focused on increasing conversion at every stage of the funnel — from attraction to qualified MQL. • Advanced Web Analytics: Ensure acquisition data integrity through impeccable tagging, event tracking and analytics governance using GA4 and Google Tag Manager. • Continuous Results Optimization: Monitor and optimize daily the metrics that truly matter to the business: CAC, CPL, ROAS, LTV and lead qualification rate — always prioritizing quality, not just volume. • Analysis, Dashboards and Executive Reporting: Build and maintain automated dashboards with AI support, presenting actionable insights to leadership — clearly distinguishing noise from real opportunity. • Alignment with Sales and RevOps: Work closely with RevOps, BDRs and the Commercial team to ensure lead quality, pipeline health and the connection between acquisition and revenue.

• Structure and maintain the organization's job and salary framework, ensuring continuous updates to tables, ranges, policies and internal movement criteria; • Perform salary analyses to inform decisions on promotions, job classifications and adjustments, proposing alternatives aligned with compensation guidelines and the company budget; • Manage annual merit, promotion and salary calibration cycles, ensuring consistency, fairness and adherence to internal policies; • Conduct market surveys and benchmarking studies, identifying opportunities to improve compensation competitiveness and supporting proposals for policy revisions; • Maintain and update job descriptions across the organization, supporting leaders in clearly defining responsibilities, requirements and the scope of positions; • Support the design and review of Variable Compensation policies (ICP, bonuses, commissions) and incentive programs, contributing to the effectiveness of recognition mechanisms; • Develop and maintain HR metrics, structure databases and build management and executive dashboards that turn data into actionable inputs for decision-making; • Support the identification, development and implementation of automations and AI-driven solutions for HR processes, contributing to the area’s evolution and scalability; • Propose continuous improvements to compensation and data management practices, policies and processes, with a systemic view and a results-driven focus.

• Realizar e controlar o fluxo de pagamentos diários, garantindo a pontualidade e a conformidade com as políticas internas; • Executar a conciliação diária de pagamentos, identificando e resolvendo divergências entre o ERP e os extratos bancários; • Monitorar contratos de mútuo e empréstimos, controlando vencimentos, amortizações e o impacto dos juros no fluxo de caixa; • Atuar como ponto focal para fornecedores, negociando ativamente melhores condições de preço e prazos de pagamento; • Analisar o comportamento do fluxo de caixa para propor melhorias que otimizem o capital de giro; • Gerar bases de dados, relatórios gerenciais e apresentações de resultados financeiros para suporte à tomada de decisão; • Propor e implementar iniciativas que tragam eficiência operacional aos processos de tesouraria e contas a pagar.

• Create content for clients; • Identify and resolve bottlenecks with clients and the Customer Success team; • Perform client verification in accordance with applicable legislation; • Proofread and edit texts; • Read and interpret client briefings; • Support the development of solutions and tools using AI.

• Gestão de Receita (Revenue Intelligence): Controlar o MRR (Receita Recorrente Mensal), gerenciar a separação entre receitas recorrentes e avulsas, e garantir a correta contabilização de provisões e diferimentos de receita; • Planejamento Financeiro (Budget e Forecast): Conduzir e suportar o processo de planejamento financeiro da companhia, garantindo consistência das premissas e alinhamento com a estratégia do negócio; • Acompanhamento de Resultados (Realizado vs. Planejado): Analisar o desempenho financeiro, identificando variações, causas e impactos, com recomendações claras para tomada de decisão; • Análises Gerenciais e Suporte à Decisão: Construir análises financeiras e operacionais que suportem decisões estratégicas; • Modelagem Financeira: Desenvolver e manter modelos financeiros, apoiando decisões de crescimento, investimentos e priorização de iniciativas; • Indicadores de Performance (KPIs): Definir, acompanhar e evoluir indicadores financeiros e operacionais; • Suporte às Áreas de Negócio (Business Partnering): Atuar como parceiro financeiro das áreas; • Métricas SaaS e Unit Economics: Consolidar e analisar KPIs críticos; • Automação e Melhoria de Processos: Identificar oportunidades de melhoria, padronização e automação dos processos; • Construção de Relatórios Executivos: Elaborar materiais para diretoria e stakeholders;

• Paid Traffic Management: Plan, execute, and optimize campaigns across channels such as Google Ads, LinkedIn Ads, and Meta Ads, always focusing on healthy CAC, LTV, and generating a qualified pipeline; • HubSpot Expertise: Manage operational routines, create automation workflows, configure nurture/relation ships, and ensure data integrity and performance reporting within the platform; • Practical Use of Artificial Intelligence: Use AI tools to accelerate A/B testing, create copy variations, analyze large volumes of data, and scale operations; • B2B SaaS Focus: Deeply understand our customers’ journey, working not only on acquisition but also on retention, cross-sell, and converting one-off customers into recurring revenue (MRR); • Analysis and Governance: Turn fragmented data into actionable intelligence by combining HubSpot data with media platforms to ensure every Brazilian real invested delivers measurable return.

• Maintain active communication with clients; • Support management of the client portfolio, monitoring their journey and engagement with the solution; • Monitor success and retention metrics, assisting with data analysis and generating insights; • Assist platform users and onboard new clients, keeping them informed about features; • Support proactive outreach to clients via Meet, WhatsApp and phone; • Assist in creating workflows, materials, and engagement and training events for clients; • Identify and resolve bottlenecks with clients and the Customer Success and Support teams; • Participate in meetings with clients and internal teams to ensure the best possible experience; • Support the team with client requests as needed.

• Apoiar a estruturação e otimização dos processos de CS, principalmente onboarding de clientes; • Coletar, organizar e analisar dados de clientes, ajudando na geração de insights para decisões estratégicas; • Criar e manter dashboards e relatórios de performance (primeiro valor, adoção, NPS, churn, entre outros); • Suportar a equipe na documentação de processos e na criação de materiais para time e clientes; • Auxiliar na identificação de melhorias e na implementação de novas ferramentas para otimizar a operação; • Auxiliar em automações e criação ou otimização de processos por meio de IA; • Apoiar no processo de parametrização, personalização e implantação de novos clientes; • Apoiar a equipe com demandas de clientes, quando necessário.