GoodRx is the leading prescription savings platform in the U.S. Trusted by more than 25 million consumers and 750,000 healthcare professionals annually, GoodRx provides access to savings and affordability options for generic and brand-name medications at more than 70,000 pharmacies nationwide, as well as comprehensive healthcare research and information. Since 2011, GoodRx has helped consumers save nearly $75 billion on the cost of their prescriptions. Our goal is to help Americans find convenient and affordable healthcare. We offer solutions for consumers, employers, health plans, and anyone else who shares our desire to provide affordable prescriptions to all Americans. About the Role: The GoodRx B2B Marketing team seeks a Sr. B2B Growth Marketing Manager to develop strategies and plan campaigns and tactics for lead generation and multi-channel engagement across the pharmaceutical manufacturer, retail pharmacy, employer/payer, and health information technology market segments. Reporting to the Sr. Director of B2B Marketing, this role will work cross-functionally as the lead for B2B growth marketing to define, manage, and execute demand generation programs to drive commercial value for the business. This strategic and hands-on growth marketing leader will drive pipeline growth across market segments, building high-visibility programs that directly influence revenue growth. The Sr. B2B Growth Marketing Manager will design and execute scalable marketing strategies to drive awareness, comprehension, and loyalty. This role is responsible for developing and executing B2B healthcare marketing campaigns and developing a marketing calendar and roadmap, providing content guidance and ensuring brand quality and consistency across all marketing channels and content. Responsibilities: Demand generation strategy and planning - Build and maintain a demand generation roadmap and prioritization framework that balances business impact, scalability, and customer experience - Build and run integrated demand generation programs across paid, organic, email, and partner channels - Build and manage quarterly campaign calendars and multi-channel plans tied to business goals - Partner with business stakeholders, content marketing, brand marketing, and event marketing to understand priorities and proactively develop campaigns against them Lead generation strategy and execution - Own end-to-end B2B campaign creation and management across channels: paid, organic, email, and syndicated channels - Drive B2B marketing lead generation strategy, planning, and execution - Define and refine ideal customer profiles (ICP) across segments - Manage lead retrieval for conferences and trade shows - Own the MQL-to-SQL handoff framework Lifecycle marketing and lead nurturing - Build and manage multi-channel email programs that nurture contacts and move prospects through the funnel - Partner with internal teams on email marketing, website content, social media, product launches Marketing automation and AI - Own the growth tech stack, including Salesforce Marketing Cloud Account Engagement - Ensure compliance with marketing best practices and platform policies and maintain campaign integrity - Leverage AI tools and modern marketing strategies to increase efficiency and output - Identify opportunities to leverage AI and build scalable AI-assisted processes and systems that improve execution speed and operational rigor Goals, metrics, and reporting - Define, track, and report on core KPIs - Provide regular updates, performance reports, and strategic recommendations to the marketing team to drive campaign success and client satisfaction through both paid and organic efforts - Identify optimizations that improve visibility Skills & Qualifications: - 8 to 10 years of experience leading and managing B2B demand generation campaigns - Industry experience preferred in pharmaceutical manufacturer, retail pharmacy, employer/payer markets - 6+ years of experience managing B2B campaigns end-to-end in Salesforce Marketing Cloud Account Engagement (Pardot), from concept to reporting - Excellent project management, communication, presentation, and cross-functional collaboration skills. - Experience working closely with Sales and Commercial teams - Strong analytical skills and technical skills across paid media, SEO/AEO/GEO, email marketing, web and social channels - Experience managing budgets, pacing, and performance reporting across large and complex campaigns. - Focus on commercial value creation and measurable ROI - Proven ability to drive projects independently and proactively - 1-2 years people management experience - Bachelor’s degree All GoodRx employees are responsible for reviewing and complying with all Company safety and security policies and procedures, being vigilant and observant of potential security threats (including phishing attempts) and proactively communicating with the Security Team to raise any concerns. At GoodRx, pay ranges are determined based on work locations and may vary based on where the successful candidate is hired. The pay ranges below are shown as a guideline, and the successful candidate’s starting pay will be determined based on job-related skills, experience, qualifications, and other relevant business and organizational factors. These pay zones may be modified in the future. Please contact your recruiter for additional information. San Francisco and Seattle Offices: $121,000.00 - $193,000.00 New York Office: $111,000.00 - $177,000.00 Santa Monica Office: $101,000.00 - $161,000.00 Other Office Locations: $91,000.00 - $145,000.00GoodRx also offers additional compensation programs such as annual cash bonuses or commission, and annual equity grants for most positions as well as generous benefits. Our great benefits offerings include medical, dental, and vision insurance, 401(k) with a company match, an ESPP, unlimited vacation, 13 paid holidays, and 72 hours of sick leave. GoodRx also offers additional benefits like mental wellness and financial wellness programs, fertility benefits, generous parental leave, pet insurance, supplemental life insurance for you and your dependents, company-paid short-term and long-term disability, and more! We’re committed to growing and empowering a more inclusive community within our company and industry. That’s why we hire and cultivate diverse teams of the best and brightest from all backgrounds, experiences, and perspectives. We believe that true innovation happens when everyone has a seat at the table and the tools, resources, and opportunities to excel. With that said, research shows that women and other underrepresented groups apply only if they meet 100% of the criteria. GoodRx is committed to leveling the playing field, and we encourage women, people of color, those in the LGBTQ+ communities, individuals with disabilities, and Veterans to apply for positions even if they don’t necessarily check every box outlined in the job description. Please still get in touch - we’d love to connect and see if you could be good for the role! GoodRx is committed to providing reasonable accommodations for candidates with disabilities during our recruiting process. If you need any assistance or accommodations due to a disability, please reach out to us at accommodations@goodrx.com. We prioritize candidate safety. Please be aware that all official communication will only be sent from @goodrx.com or goodrx@myworkday.com addresses. GoodRx is America's healthcare marketplace. The company offers the most comprehensive and accurate resource for affordable prescription medications in the U.S., gathering pricing information from thousands of pharmacies coast to coast, as well as a tele-health marketplace for online doctor visits and lab tests. Since 2011, Americans with and without health insurance have saved $60 billion using GoodRx and million consumers visit goodrx.com each month to find discounts and information related to their healthcare. GoodRx is the #1 most downloaded medical app on the iOS and Android app stores. For more information, visit www.goodrx.com.

Role Description This is a builder role. The SVP, Growth will own new logo revenue growth across Lyra's portfolio. You will partner directly with portfolio company CEOs and Growth Leaders to identify where growth is possible and make it happen. You'll coach, enable, surface winning patterns, and help great approaches spread across the portfolio. This role influences, equips, and elevates operators who manage sales teams. If you've built a sales motion from scratch — in SMB, in services, with limited resources and high accountability — we’d love to hear from you. Key Responsibilities - Drive New Logo Revenue Growth: - Enable measurable improvement in new logo MRR across the portfolio - Partner with CEOs and Growth Leaders to identify high-leverage growth opportunities - Help successful approaches spread quickly across portfolio companies - Monitor pipeline health: coverage, velocity, and conversion across portfolio companies - Enable Strong Growth Leadership: - Act as the spiritual leader for New Logo Hunters across the Lyra portfolio - Partner with Talent to continuously refine the Growth Leader hiring profile - Participate actively in hiring decisions for Growth Leaders — no outsourcing the technical vetting - Design and deliver structured onboarding for incoming Growth Leaders - Drive toward a 65%+ success rate for Growth Leader hires - Surface and Scale What Works: - Establish visibility into GTM experimentation across portfolio companies - Identify high-performing strategies in outbound sales, demand generation, vertical specialization, positioning, and pricing - Translate local wins into insights other operators can immediately use - Regularly communicate what's working — and what isn't — to CEOs and Growth Leaders - Enable AI Services Revenue: - Partner with operators to develop and bring AI-enabled service offerings to market - Help OpCos build clear positioning, packaging, and pricing for AI-related services Qualifications - Demonstrated history of driving new logo revenue growth in B2B services — must be SMB, must be services - Experience successfully hiring and coaching sales leaders without outsourcing the technical vetting to a recruiting firm - Evidence of building or scaling repeatable sales or GTM systems - Strong pipeline management instincts: coverage, velocity, win rates, conversion - Credibility with CEOs and operators — the kind that comes from real operating experience, not theory - Proven ability to drive outcomes without direct authority over sales teams - Bias toward measurable revenue impact over activity metrics - Sales leadership enablement — coaching, frameworks, onboarding, practical guidance - GTM pattern recognition — identifying what's working and spreading it fast - Growth talent development — evaluating, hiring, and developing revenue leaders - Portfolio influence — driving change across decentralized, independent operators Requirements - This role is Remote. - We encourage you to apply even if you feel that you do not meet all of the above qualifications. - Frequently cited statistics show that women and underrepresented groups apply to jobs only if they meet 100% of the qualifications. - Evergreen encourages you to break that statistic and to apply. - No one ever meets 100% of the requirements. We look forward to your application! Benefits - A competitive compensation package will be offered alongside a benefits package including: - Full medical and dental coverage - Unlimited PTO - 401(k) match - Family planning support - And much more. Diversity, Equity, & Inclusion at Evergreen At Evergreen, we acknowledge that an emphasis on diversity, equity, and inclusion (“DE&I”) is essential to hiring phenomenal people. To create the best home for businesses and spark success at our firm and throughout our portfolio, we aim to establish an environment where every person is welcomed, accepted, and empowered to excel in their role. These beliefs run true to our People-first philosophy, which emphasizes attributes over experience, we strive to recruit and work with those from a range of backgrounds, which drives creativity and innovation. At Evergreen, we recognize that we must continue to improve and expand and we are enthusiastic about maintaining Evergreen as one of the best places to work by ensuring a culture of inclusion and allowing everyone an unbiased opportunity to grow. Company Description Evergreen Services Group is proud to be an Equal Opportunity and Affirmative Action Employer. We evaluate qualified applicants without regard to race, color, religion (including religious dress and grooming practices), sex (including pregnancy, childbirth and related medical conditions, breastfeeding, and conditions related to breastfeeding), gender, gender identity, gender expression, national origin, ancestry, age (40 or over), physical or medical disability, medical condition, marital status, registered domestic partner status, sexual orientation, genetic information, military and/or veteran status, or any other basis prohibited by applicable state or federal law. As an equal opportunity employer, we offer competitive compensation packages, robust benefits and professional growth opportunities aimed at helping to improve our employees' lives and careers.

• Build and own dashboards and reporting that provide clear visibility into conversion performance across the full funnel, from first touch through to enrolment. • Define, implement, and maintain a consistent metrics framework across acquisition, nurture, and conversion channels. • Translate funnel data into practical insights, recommendations, and decision-ready reporting for senior stakeholders. • Establish and maintain a reliable single source of truth for growth performance across the portfolio. • Lead conversion rate optimisation across key user journeys, landing pages, forms, calls to action, and application flows. • Scope and deliver growth infrastructure projects that improve measurement, experimentation, and conversion performance. • Design, run, and document A/B and multivariate tests with clear hypotheses, success measures, and learning outcomes. • Review and improve email, SMS, and related communication journeys, including segmentation, sequencing, automation logic, and benchmarking. • Identify gaps in nurture and re-engagement flows and build improved lifecycle journeys based on behavioural data. • Maintain a prioritised backlog of growth experiments, balancing fast wins with longer-term strategic opportunities, while supporting a wider culture of testing and continuous optimisation.

• Plan, launch, and manage global app and web paid acquisition campaigns across channels like Google, Meta, TikTok, and others, while maintaining our CAC and ROAS targets. • Conduct thorough data analysis to identify trends and opportunities for campaign performance optimization. • Manage and optimize a multi-million dollar budget across paid media channels. • Partner closely with creative and brand teams to develop scalable ad creatives and performance-driven messaging strategies. • Explore and evaluate user growth opportunities and prioritize by impact. • Build and manage testing frameworks (A/B tests, creative/ad copy experiments, audience tests, bid tests). • Act as liaison to our affiliate marketing agency and manage key relationships with our ad platform partners. • Collaborate with product, data science, and lifecycle marketing teams to improve acquisition-to-retention performance. • Contribute to overall growth strategy and identify new acquisition channels, audience opportunities, and scalable growth levers.