BiOptimizers

• Coordinate the end-to-end onboarding process for new partners, ensuring they have resources and support to integrate seamlessly. • Act as the primary operational liaison between the organization and partners. Own all routine partner communications: outreach, follow-ups, status updates, etc. • Coordinate and manage all aspects of last-click campaigns across Podcast, YouTube, Instagram, Sponsored Email, and any other channels in partners’ 360-deal deliverables. • Use AI-assisted drafting (e.g., Claude or ChatGPT) to personalize welcome sequences and onboarding communications at scale. Generate personalized campaign briefs, campaign reports and other. • Troubleshoot campaign issues as they arise and implement solutions to maintain effectiveness. • Coordinate partnership deliverables within Integrated Marketing Campaigns across all partner channels included in 360-deal agreements. • Collaborate with internal teams to ensure alignment and successful campaign execution. • Proactively identify and address challenges during campaigns to ensure smooth execution. • Review partners deliverables after AI compliance check. • Oversee tracking and reporting processes to assess partnership deliverables and campaign effectiveness. • Prepare structured performance summaries. Leverage AI to automate recurring report generation and surface trends across partner cohorts. • Deepen existing partner relationships to identify opportunities for deal expansion and warm introductions to new partners. • Coordinate Tier 2 program operations, including invites, setups, and monthly payments. • Maintain a partner intelligence database - tracking deal status, renewal dates, expansion potential, and relationship health scores. • Research and vet potential new partners using AI-powered prospecting tools; outreach new opportunities. • Coordinate all partner-facing activities related to product launches: product shipments, asset collection, interview coordination, and deliverable tracking. • Ensure partners are briefed, equipped, and aligned ahead of launch windows with standardized launch playbooks. • Proactively identify opportunities to automate repetitive partnership workflows (email drafting, reporting, scheduling). • Build and maintain AI-assisted templates and prompt libraries for recurring tasks. • Document and refine AI-enhanced processes with clear SOPs so they scale with the team.

• Own the strategy and execution for Meta and Google Ads, focusing on customer acquisition • Manage the entire journey from the first "scroll-stop" to final conversion, including creative testing • Utilize advanced attribution modeling and tools to gain visibility into the true impact of spend • Apply deep industry knowledge of the wellness and CPG landscape to position products effectively

• Multi-Channel Engagement: Manage a high volume of interactions via phone, chat, email, and social media. • Dynamic Problem Solving: Resolve complex inquiries regarding orders, returns, and refunds. • Order Management: Confidently guide customers through the purchasing process. • Process Excellence: Maintain shared workflows and collaborate with internal teams via Slack and Zoom.

• Provide multi-channel support by managing phone calls, tickets, chat, and social media interactions. • Deliver accurate and timely assistance to resolve inquiries, complaints, and return/refund requests while following company procedures and policies. • Build strong customer relationships through clear, empathetic, and proactive communication. • Assist customers with orders by providing guidance, processing purchases, and ensuring a smooth ordering experience.

• Review and approve marketing materials, product claims, and advertising copy to ensure full compliance with FDA, FTC, and International Regulatory guidelines. • Partner with the Scientific Marketing Content Manager and Creative team to translate complex scientific information into accurate, compliant, and consumer-friendly content. • Maintain and update compliance documentation, audit trails, and claim substantiation records across all platforms and campaigns. • Coordinate with Legal, Regulatory, and Product teams to resolve compliance issues and implement corrective actions in a timely manner. • Monitor evolving regulatory requirements and proactively communicate updates and best practices to marketing stakeholders. • Support the development of compliance workflows, checklists, and training materials to strengthen team-wide awareness and accountability. • Contribute to the company’s continual improvement by identifying process efficiencies and recommending system enhancements.

• Design high-converting static and motion ad creatives for Meta (Facebook/Instagram) and Google Ads. • Create multiple ad variations optimized for performance testing (hooks, formats, messaging, layouts). • Translate product messaging, scientific insights, and campaign briefs into clear, compelling consumer-facing visuals. • Produce light motion assets and simple animated video ads using Premiere Pro (or equivalent). • Adapt creative assets across multiple aspect ratios and platform requirements (1:1, 4:5, 9:16, etc.). • Maintain strict brand consistency across all deliverables. • Collaborate closely with Performance Marketing, Copy, and Brand teams to iterate based on data and feedback. • Organize files and maintain clean design systems for efficient versioning and handoff.

• Own Brand story narrative as it cascades across multiple channels and consumer touch points. • Ensure consistency of voice and tone across at all customer touchpoints. • Write engaging ads that boost conversions on social media, like Facebook, Instagram, and TikTok. • Create engaging email campaigns including a welcome series, abandoned cart reminders, post-purchase messages, and loyalty program updates. • Write concise, action-oriented SMS campaigns that drive engagement and conversions. • Craft compelling copy for seasonal promotions, product launches, flash sales, and limited-time offers across all marketing channels. • Write persuasive product descriptions that highlight benefits, address customer pain points, and drive purchasing decisions. • Create optimized landing page copy that aligns with campaign objectives and maximizes conversion rates. • Test copy variations and course-correct based on performance data.

• Handle order processing, customer inquiries, and resolve customer issues • Deal directly with customers by phone, email, chat or ticketing system • Respond within one hour to customer inquiries • Provide pricing, stock and delivery information • Follow up on customer satisfaction

• Strategic Sourcing of Raw Materials: Proactively source and procure a wide range of raw materials for dietary supplement products, ensuring all ingredients meet defined specifications for quality, purity, and potency. • Supplier Identification and Qualification: Identify, evaluate, and onboard new suppliers aligned with our commitment to quality, transparency, and ethical sourcing. Conduct thorough due diligence to ensure compliance with regulatory and brand requirements. • Innovation and R&D Collaboration: Support the innovation pipeline by identifying new and emerging ingredients for R&D initiatives. Partner closely with internal R&D teams and external labs to source sample materials for product development. • Supplier Network Development: Build and maintain a robust, high-quality supplier network within the dietary supplement industry. Develop strong, long-term vendor relationships to ensure supply continuity and scalability. • Negotiation and Cost Management: Lead supplier negotiations to secure competitive pricing, favorable terms, and reliable delivery schedules while maintaining quality standards. Monitor market trends to identify cost-saving opportunities and process improvements. • Quality and Compliance: Partner with Quality Assurance to ensure all sourced materials comply with FDA regulations and internal standards. Manage required documentation including Certificates of Analysis (COAs), specifications, and supplier records.