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Founded by Albert Boehringer in 1885, Boehringer Ingelheim is a family-owned company and one of the world's top 20 pharmaceutical companies. Headquartered in In
Title: AD/SR AD, Technical Marketing, Equine - Remote, U.S. Location: Johns Creek, Georgia, United States Job Description: Compensation The base salary range for this position is $140,000. to $269,000. The position may be eligible for a role specific discretionary bonus, relocation, and/or other compensation elements. We continuously review market data and may adjust salary ranges as needed in the future. Actual compensation will be based on job-related factors such as skills, experience, and qualifications, and other factors permitted by law. For an overview of our benefits please click here. Description As an employee of Boehringer Ingelheim, you will actively contribute to the discovery, development, and delivery of our products to our patients and customers. Our global presence provides an opportunity for all employees to collaborate internationally, offering visibility and the opportunity to directly contribute to the company's success. We realize that our strength and competitive advantage lie with our people. We support our employees in several ways to foster a healthy working environment, meaningful work, mobility, networking, and work-life balance. Our competitive compensation and benefit programs reflect Boehringer Ingelheim's high regard for our employees. The basic purpose of this role is to strengthen BIAH industry leadership by leading and executing all aspects of franchise specific veterinary technical marketing strategy, initiatives, and communications, working in close collaboration with marketing/brand management team to execute on the overall brand franchise strategy. The AD/Senior Associate Director, Technical Marketing will consolidate BIAH industry leadership by establishing a high and favorable company profile with current and rising Key external experts (KEEs)/Key opinion leaders (KOLs)/Thought Leaders (TLs) in academia, referral centers and clinical practice. The favorable profile will develop from implementation of a strategic approach to generate thought leader support across current and future BIAH product ranges as well as support to veterinary professional health. The AD/SR AD, Technical Marketing will provide technical and analytical support for process improvement initiatives for KOLs offerings, technical asset review process, and technical training programs. This role will work across the team in collaborative fashion to perform project management, analytics, and improvements to ensure milestones are met and deliverables achieved as well as coordinate with various teams to analyze strategic high value project results and performance. Duties & Responsibilities - Provides veterinary technical marketing leadership for all franchise specific brands. - Develops and maintains medium- and long-term technical marketing strategy, communication strategy and action plan for the franchise. Ensures implementation of the finalized plan. - Working with the sales training team, develops and executes key elements of strategy for the training of Sales and Technical Services as required. - Manages and leverages KOL relationships then use to develop and execute Sales and Marketing communications. - Ensures that relevant BIAH information is communicated to KOLs in a timely and innovative manner, utilizing vehicles such as the internet, mailings, teleconferences etc. - Identifies and develops, based on potential influence, the KOLs who impact or have significant potential to impact business positively. - Develops a plan for approaching these KOLs according to their influence, building or expanding the relationship BIAH has with these individuals and identifying opportunities through which KOLs can provide support to BIAH. - Devises innovative strategies for enhancing the impact of KOLs on clinic decisions. - Ensures that key communication agencies understand technical basis for brand positioning and monitor their performance to provide feedback and retraining as necessary. - Supports Director Veterinary Technical Marketing, in integrating marketing activities with R&D and Regulatory Affairs, particularly concerning the potential benefits of generating KOL support for new product launch or expansion/modification of achieved labeling. - In that role, directs Vet Services involvement in product-development and launch teams. - Collaborates across functions (such as US Pet marketing, veterinary professional services, regulatory affairs, legal, BD&L, veterinary technical solutions, global commercial and technical teams) to deliver on high impact technical marketing projects/initiatives such as peer-reviewed publications and planned scientific presentations in a manner that will benefit overall BIAH positioning. - Oversees budget expenditures allocated for building product opportunities through sponsored KOL activities such as clinical trials, advisory boards, speaking at meetings, authoring publications etc. - Develops and executes technical communication strategy for PSVs. - Provides USA direction to global BIAH teams as required, influencing global results. - Provides back-up support in all aspects as needed for the Director Vet Tech Marketing. - Identifies and drives efficiencies in managing KOL program, technical asset review process, and technical trainings by using process improvement and project management initiatives to capitalize on opportunities and further enhance value capture for the organization. - Requirements AD, Technical Marketing requirements: - Doctoral degree (e.g. PhD, MD) in Veterinary Medicine from an accredited institution required. - Minimum three (3) years of experience in the animal health industry - Well developed communication skills – verbal and written - Proven experience in trial design and conduction including basic understanding of statistical analysis. - SR AD, Technical Marketing requirments: - Veterinary medicine degree (DVM, VMD, or equivalent) from an accredited institution - Minimum of five (5) years practice experience and five (5) years industry experience or equivalent combination. - Post graduate qualifications desirable/strongly preferred (such as board certification, Master’s and/or PhD degree in Veterinary Medicine, Life sciences, Marketing, Business (MBA) or equivalent, lean six sigma certification and/or PMP certification), strong technical skills with the ability to absorb science and synthesize marketing-relevant scientific outputs. - Overall Technical Marketing requirments: - Strong relationship-building skills and facilitatory qualities (managing interactions between different individuals and groups from marketing, global teams, R&D, Clinical, and regulatory as well as KOLs) in addition to experience of leading others to achieve strategic positioning objectives for BIAH. - Excellent listening and oral communications (including presentations) abilities are essential, with written communications expertise. - Sound knowledge of the veterinary market and a proven ability to establish relationships with leaders in the veterinary field are essential. - Understands key marketing concepts. - Individual must be prepared to travel and interact with high level scientists and clinicians. - Excellent project management and organization/planning skills. - Ability to collaborate cross-functionally and be a team player. - Excellent analytical and communication skills. - Excellent interpersonal and influencing skills. - Project management, process improvement skills. - Presentations to senior management can be expected on a regular basis. - Proven experience in trial design and conduction including basic understanding of statistical analysis. - Adept at understanding and translating complex scientific principles for a variety of audiences agencies, veterinarians, technicians, regulatory agencies, scientists, etc.) - Proficiency in all Microsoft Office programs (Outlook, PowerPoint, Excel, and Word) is mandatory to meet the daily demands of this position. - Eligibility Requirements: - Must be legally authorized to work in the United States without restriction. - Must be willing to take a drug test and post-offer physical (if required). - Must be 18 years of age or older. -
A better way to get your employees to high-quality doctors.
• Own the end-to-end strategy, planning, and execution of field programs across the western region of the US, including executive dinners, roundtables, workshops, conferences, and roadshows that engage benefits consultants, brokers, and HR Benefits leaders • Build and manage a regional field marketing calendar in close partnership with sales leadership and demand generation, prioritizing the markets, accounts, and formats that will most move pipeline and accelerate deals • Own pipeline targets tied to field marketing, and design pre-event, day-of, and post-event engagement strategies that maximize registration-to-attendance conversion and sales follow-through • Partner hand-in-hand with sales and BDR teams to build targeted invite lists and drive strong attendance from priority accounts and partners • Manage sponsorships, venue and vendor relationships, speakers, and third-party event investments end to end, with a bias toward efficiency and measurable outcomes • Track and report on program ROI, pipeline sourced and influenced, and engagement metrics, and bring field insights back to the broader marketing team to sharpen campaigns and messaging • Build scalable, repeatable playbooks for field programs that can be replicated across regions, segments, and partners • Bring an AI-first mindset to everything you do, using AI to build efficiency, consistency, and collaboration into how field programs are planned and run; Garner is enabling our teams on Claude Code, and you will be expected to put it to work
• Be the day-to-day strategic partner: Support multiple agency accounts as a key point of contact to build trust and drive alignment from client C-suite to execution teams, developing a strong sense of when to validate, defend, or challenge ideas. • Stay engaged through execution: Partner with creative, account, and project management teams throughout projects to ensure strategic intent is translated into practical, actionable deliverables, not simply documented in briefs. • Represent strategy on internal client leadership team: Stay deeply embedded in primary client conversations to clarify objectives, map audience tensions, and navigate operational realities firsthand alongside account, project, and creative leads. • Identify strategic growth opportunities: Proactively translate insights from client work into proactive recommendations, strategic POVs, and future opportunities that help strengthen the partnership over time. • Synthesize workstreams: Capture intelligence across various lines of business so it compounds into durable account knowledge, rather than disappearing into individual project decks. • Master positioning and audience framing: Develop and champion clear brand-level positioning across lines of business, establishing the foundation that messaging, content, and nurture program architectures ladder to. • Architect content and messaging systems: Define the sequencing, modularity, and architecture of content programs. Partner closely with copywriters to build audience-differentiated messaging hierarchies that connect business objectives to creative execution. • Guide light-touch channel planning: Collaborate with media and channel leads to map content and messaging across advisor and participant journeys.
The New Product Experimentation (NPE) group focuses on identifying unmet needs and developing innovative, zero‑to‑one product solutions. Operating as a tightly integrated pod, the team has significant freedom to explore new ideas, validate opportunities, and bring novel products to market. Research is central to discovering insights, shaping concepts, and ensuring product readiness.
Role Description We are seeking an experienced Senior Retail Marketing Manager to lead retail marketing strategy and execution for a portfolio of innovative wearable technology products. This role is responsible for developing integrated marketing programs across both first party and third party retail channels that drive customer engagement, product adoption, and measurable business results. The ideal candidate has a proven track record in consumer technology, consumer electronics, wearable technology, luxury retail, or premium consumer brands, with expertise in developing omnichannel retail marketing campaigns that elevate the customer experience and strengthen brand presence. This is a highly cross functional role requiring a strategic marketer who can influence stakeholders, translate business objectives into marketing strategies, and execute programs that deliver measurable impact. - Develop and execute integrated retail marketing strategies aligned with product launches, business objectives, and sales goals. - Lead retail marketing programs from strategy through execution, optimization, reporting, and post campaign analysis. - Partner with Sales, Product Marketing, Channel Marketing, Integrated Marketing, Consumer Insights, Creative, Media, Communications, and external retail partners to deliver best in class retail marketing experiences. - Utilize consumer insights, audience segmentation, and performance data to inform marketing strategy and optimize campaign effectiveness. - Develop compelling retail marketing plans that drive brand awareness, customer engagement, and product consideration. - Identify opportunities to improve the retail customer experience across both owned and partner retail channels. - Present recommendations and performance insights to cross functional stakeholders and leadership. Qualifications - 5+ years of retail marketing experience managing integrated marketing campaigns for consumer products. - Direct retail marketing experience is required, either client side or agency side supporting retail brands. - Experience within one or more of the following industries: - Consumer Technology - Consumer Electronics - Wearable Technology - Luxury Retail - Premium Consumer Brands - Proven experience developing omnichannel retail marketing strategies that deliver measurable business and brand results. - Strong cross functional leadership experience working across Marketing, Sales, Product, Creative, Media, Consumer Insights, and Agency partners. - Experience leveraging consumer insights and campaign analytics to optimize marketing performance. - Excellent communication, project management, and stakeholder management skills. Preferred Qualifications - Experience marketing products sold through national retail partners. - Background in brand strategy or integrated marketing. - Experience supporting product launches for consumer products. - Ability to manage multiple initiatives in a fast paced, collaborative environment. Location - Remote Role Type - Contract 4 Month Position Expected Hours - 40 per week Benefits - Dental insurance - Health insurance - Health savings account - Life insurance - Paid time off - Retirement plan - Vision insurance Schedule - 8 hour shift - Monday to Friday (Extended schedule as needed Saturday-Sunday) Application Question(s) - Do you or will you in the future require any sponsorship to work in the US? Language - English (Required)
Panorama Education, LLC partners with schools across the U.S. to analyze and collect data about family engagement, school climate, social-emotional learning, an
• Own the end-to-end capture and editing of customer stories and product video content • Travel to customer sites, show up at conferences, and bring back footage for polished assets • Partner with Product Marketing and Customer Marketing to shape raw footage into stories • Support Customer Marketing Manager to drive a repeatable, high-quality customer story production process • Edit short and long-form cuts optimized for various platforms • Handle audio cleanup, color correction, pacing, and quality control across all deliverables • Maintain organized footage libraries and production files • Support product launches and campaigns with video assets
• Manage external agency relationships across digital marketing, web, and creative • Own campaign execution, brief development, and quality control of agency output • Drive digital demand generation and brand presence • Own end-to-end event logistics for conferences and trade shows (booth, collateral, swag, on-site coordination, lead capture) • Manage pre-show and post-show workflows, including lead processing and routing to sales • Partner closely with Inside Sales to build distributor collateral and sales enablement materials • Equip the channel with the tools, messaging, and assets needed to sell effectively • Support Inside Sales with the campaigns and content that turn leads into qualified pipeline • Track, measure, and report marketing ROI across campaigns, events, and channels • Build reporting that ties marketing activity to pipeline and revenue • Operationalize product and brand messaging into campaigns, collateral, and launch execution, in partnership with Product Management • Ensure all marketing output adheres to established brand standards and compliance requirements set by Product Management • Translate approved positioning into audience-ready collateral and demand programs • Coordinate with Operations and R&D on shared workflows and launch support • Keep priorities aligned across functions
• Build and execute field marketing programs across North America, including executive dinners, roundtables, regional events, customer meetups, webinars, workshops, roadshows, and virtual experiences. • Develop account-based marketing programs aligned to strategic enterprise accounts, expansion opportunities, and priority territories. • Partner with Sales to identify target accounts, build invite lists, and create programs that accelerate active opportunities. • Work closely with Customer Success to develop customer marketing events that drive expansion, advocacy, and executive engagement. • Plan and execute partner marketing activities with cloud providers, technology partners, GSIs, and regional partners. • Develop integrated campaigns around every field program, including pre-event outreach, digital promotion, follow-up, and nurture. • Own the regional field marketing calendar and align programs with product launches, sales priorities, and partner initiatives. • Measure pipeline sourced, pipeline influenced, opportunity acceleration, customer engagement, and overall program ROI. • Manage event vendors, sponsorships, budgets, logistics, and execution from concept through follow-up. • Build repeatable playbooks that scale successful field programs across regions and audiences.
As the pioneer in Zero Trust Data Security™, we enable cyber and operational resilience for enterprises and governments.
• Leverage global campaigns to develop and manage scalable "through partner" marketing programs that generate partner-sourced leads, meetings, and pipeline. • Develop and evolve the Channel Marketing programs, resources and tools to create and drive partner-sourced demand • Develop and track relevant partner demand metrics and measurements to quantify program impact • Own the creation, execution, and budget management of quarterly partner marketing plans. • Educate and work with stakeholders across the business and with our partners to implement the strategy, initiatives and programs • Foster lasting relationships with your partner’s marketing and sales stakeholders • Build tight partnerships with internal stakeholders, including channel sales and marketing, and field and sales marketing, to successfully build partner marketing plans that drive partner-sourced pipeline growth • Drive cross-functional coordination • Fearless creation and execution of unique marketing plans and campaigns • Excellent verbal and written communication skills
Panorama Education, LLC partners with schools across the U.S. to analyze and collect data about family engagement, school climate, social-emotional learning, an
Role Description You'll own the end-to-end capture and editing of customer stories and product video content that helps districts understand what Panorama makes possible for educators and students. You'll travel to customer sites, show up at conferences, and come back with footage you'll cut into polished assets that actually get used — in campaigns, on the website, in sales conversations, and at events. Reporting into the VP of Product Marketing and GTM Enablement, you'll have a seat at the table on work that matters from day one. Key Responsibilities - Customer & Product Story Capture - Travel to customer sites, school visits, and conferences to film on-site interviews and B-roll. - Shoot compelling A-roll customer interviews that feel authentic, human, and on-brand. - Capture B-roll footage of school environments, product interactions, and real moments that bring stories to life. - Partner with Product Marketing and Customer Marketing to shape raw footage into stories that communicate product value and customer outcomes. - Support our Customer Marketing Manager to drive a repeatable, high-quality customer story production process. - Editing & Post-Production - Edit short and long-form cuts optimized for LinkedIn, YouTube, website, campaigns, and sales enablement. - Handle audio cleanup, color correction, pacing, and quality control across all deliverables. - Maintain organized footage libraries and production files so assets are reusable across teams. - Product & Campaign Visual Support - Support product launches and campaigns with video assets including feature explainers and demo cuts. - Partner with Product Marketing to visually communicate product value and simplify complex ideas. - Contribute to events and brand moments with video and photography support as needed. Qualifications - 1–3 years of experience shooting and editing video for marketing, brand, or digital channels. - Portfolio that demonstrates visual storytelling, editing fundamentals, and production quality. - Strong instincts for composition, lighting, pacing, and framing. - Proficiency in Adobe Premiere Pro or similar. - AI proficiency for experimentation and execution. - Comfortable directing a customer interview and shooting candid B-roll in the same day. - Organized, collaborative, and calm under the pressure of a live shoot. - Photography experience is a plus. - After Effects or motion graphics experience is a plus. - SaaS or edtech experience is a plus. What Success Looks Like - Customer stories everywhere – flood the market with strong customer stories that feel authentic, polished, and emotionally resonant. - Product launches have video assets that actually get used – and drive sales cycles. - Marketing has a trusted creative partner who can show up anywhere and come back with something high quality and loved. - Footage is organized, reusable, and accessible across teams. Benefits - Base Salary: The base salary range for this position is $63,750 - $93,750 USD // Annually. - 401K with an employer match. - Health, dental, vision, life insurance, and short-term and long-term disability coverage. - Flexible spending account for health care and dependent care. - Wellness Reimbursement. - Work from Home Reimbursement. - Flexible vacation policy. - Parental leave program. - Company Issued Laptop.
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• End-to-end outbound strategy: sequence design, messaging, targeting, and cadence across all GTM motions (new logo, cross-sell, competitive displacement, etc) • Sales adoption and trust: build the direct relationship with SDR and RSM/AE leadership needed to ensure sequences are actually used; that they’re regularly updated and used for the right audiences; treat sales feedback as a design input • Tooling ownership: manage the Outreach platform and associated contractor resources, ensuring sequences are technically sound, are pointed at the right audiences and easy for reps to execute • Sales and marketing alignment process: build a formal intake and feedback loop so sequences are co-designed with sales before launch, not handed off after the fact • Performance and iteration: track sequence performance (open, reply, engagement, meeting-booked rates) and continuously refine based on what's actually working in the field • Cross-functional partnership: work closely with PMM on messaging accuracy and with DGMs on campaign timing so outbound supports, not duplicates, broader demand programs, and sales on execution and measurement • Playbook development: build complete, usable playbooks by role and motion, replacing the empty shells that exist today
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