ConnectWise

• End-to-end outbound strategy: sequence design, messaging, targeting, and cadence across all GTM motions (new logo, cross-sell, competitive displacement, etc) • Sales adoption and trust: build the direct relationship with SDR and RSM/AE leadership needed to ensure sequences are actually used; that they’re regularly updated and used for the right audiences; treat sales feedback as a design input • Tooling ownership: manage the Outreach platform and associated contractor resources, ensuring sequences are technically sound, are pointed at the right audiences and easy for reps to execute • Sales and marketing alignment process: build a formal intake and feedback loop so sequences are co-designed with sales before launch, not handed off after the fact • Performance and iteration: track sequence performance (open, reply, engagement, meeting-booked rates) and continuously refine based on what's actually working in the field • Cross-functional partnership: work closely with PMM on messaging accuracy and with DGMs on campaign timing so outbound supports, not duplicates, broader demand programs, and sales on execution and measurement • Playbook development: build complete, usable playbooks by role and motion, replacing the empty shells that exist today

• Own the demand generation strategy and execution for IT buyers across target industries, partnering closely with Sales leadership and cross-functional teams to build a scalable, high-performing growth engine • Help evolve and operationalize ConnectWise's go-to-market approach for internal IT, adapting and tailoring existing GTM motions to effectively reach, engage, and convert internal IT buyers. • Develop and execute integrated campaign strategies spanning channel/indirect motions, digital demand generation, and brand awareness programs to drive pipeline and revenue outcomes. • Orchestrate integrated campaigns across inbound and outbound channels in partnership with Field Marketing, Digital Marketing, and Marketing Ops • Own pipeline metrics for the internal IT business, including MQL volume, MQL-to-SQO conversion, pipeline creation, velocity, and contribution to bookings targets. • Partner with Rev Ops to build reporting rhythms that track performance, surface leakage, and drive continuous optimization • Act as the internal champion for the internal IT buyer segment, communicating campaign strategy, performance, insights, and upcoming programs to Sales leadership and key stakeholders. • Identify gaps in the demand engine and bring forward recommendations to close them

• Own demand generation strategy and pipeline performance for the Cybersecurity & Data Protection business. • Build and execute integrated campaigns that engage IT and security leaders throughout the buyer journey. • Partner closely with Sales, Product Marketing, RevOps, Digital, and Content teams to drive go-to-market success. • Analyze performance, optimize programs, and identify new opportunities to accelerate growth. • Serve as the marketing lead and advocate for one of ConnectWise's most strategic solution areas.

• Provides support to partners with a high attention to detail • Researches, analyzes, and documents findings • May influence others within the Services & Support team through the explanation of facts, policies, and practices • Interacts with partners to provide support via email, phone, chat, cases, and remote sessions • Maintains a knowledge base of our products and services and provides high quality support to partners during each interaction • Discusses partners’ operational challenges and evaluates business data to identify areas of opportunity to help partners optimize their business strategies • Provides guidance and performs regular queue review for junior team members • Identifies and escalates trending issues and potential software defects to leadership and development • Acts as an escalation point for complex issues • Contributes to written articles for internal and external knowledge base • Identifies and escalates situations requiring urgent attention to appropriate teams • Documents partner interactions, troubleshooting, and results in a clear and concise manner and accurately reports customer feedback to Engineering • Manages a queue of resolving support cases • Engages in the application of best practices per technical documentation and provides solutions based on diagnosis of the problem • Communicates new release features and improvements to our partners that better their experience

• The Principal Machine Learning Engineer is responsible for building Machine learning models based on diverse business requirements, setting up the pipelines, and assisting in delivering thoughtful experiences for our partners. This role works in partnership with cross-functional teams to contribute to the development of cutting-edge ML solutions. • Builds/ Optimizes machine learning models. • Researches, analyzes, and documents findings. • Assists in delivering production grade machine learning services that power the ConnectWise platform and products. • Designs and maintains machine learning infrastructure. • Informs, influences, supports, and executes on product decisions and product launches. • Works with cross-functional teams to ensure that proper data pipelines are established to ensure availability of high-quality data.

• Partner with Sales teams to support customer engagements and drive revenue opportunities. • Conduct discovery conversations to understand business and technical requirements. • Present compelling product demonstrations and technical presentations tailored to customer needs. • Execute proof-of-concept (POC) engagements that showcase business value and technical capabilities. • Assist with customer evaluations and technical assessments throughout the sales process. • Analyze customer requirements and recommend solutions that maximize business outcomes. • Represent both the technical and functional aspects of our products and services. • Develop business cases and ROI analyses that demonstrate the value of our solutions. • Collaborate with customers to position technology for both business and technical stakeholders. • Serve as a trusted advisor, helping organizations adopt and optimize our solutions. • Prepare and contribute to technical RFPs, RFIs, and RFQs. • Deliver technical training and product knowledge sessions to customers and internal teams. • Gather customer feedback and provide insights to Product and Engineering teams. • Maintain expertise in emerging technologies, market trends, and industry best practices. • Support cross-functional teams through coaching, product guidance, and technical consultation. • Pursue ongoing professional development and technical training. • Share knowledge and best practices across the organization. • Mentor and support other team members as needed.

• Own the full sales cycle including prospecting, qualification, negotiation, and closing • Acquire and manage partners within your assigned territory and Ideal Customer Profile • Drive new partner acquisition through outbound outreach (calls + email) and strategic account development • Build and maintain a high-quality pipeline aligned to quarterly and annual targets • Execute ConnectWise’s value-based sales methodology • Negotiate pricing, contract terms, and implementation plans • Partner cross-functionally with internal teams to deliver seamless customer experiences • Ensure deals meet pricing, margin, and contract standards

Title: Principal Engineer I (Java / Golang) Location: Pune, IND hybrid Job Description: ConnectWise is an industry and Global leading software company with over 3,000 colleagues in North America, EMEA and APAC. As a community-driven software company dedicated to the success of technology solution providers, our suite helps over 45,000 of our partners manage their businesses better, sell more efficiently, automate service delivery, and remotely control technology so they can consistently deliver amazing customer experiences. Our company is powered by our connections, our colleagues, and our community. And, we accept all kinds. Game-changers, innovators, culture-lovers—and humankind. We invite discovery and debate. We recognize key moments as milestones. We see you and value you for your unique contributions. Our inclusive, positive culture lays the foundation to ensure every colleague is valued for their perspectives and skills, giving you the choice of how YOU make a difference. General Summary: The Principal Software Engineer I is responsible for developing high-quality, innovative, fully performing software in compliance with coding standards. This individual works in partnership with cross-functional teams to ensure that software deliverables, including designs, codes, and tests, are completed in a timely manner, while remaining aligned with industry and organizational standards. Essential Duties & Responsibilities: • Provides support to the Engineering teams, with a high attention to detail • Researches, analyzes, and documents findings • May coach and review the work of other team members • Designs, builds, and maintains large-scale production services, web applications, data pipelines, and streaming systems • Works on systems critical to company’s current and future operations • Debugs production issues across services and multiple levels of the stack • Assists with improvement of organizational engineering standards, tooling, and processes • Participates in the testing process through test review and analysis, test witnessing, and certification of software • Evaluates codes to ensure validity, proper structure, alignment with industry standards, and compatibility with operating systems • Maintains an understanding of current technologies or programming practices through continuing education, reading or participation in professional conferences, workshops, or groups Knowledge, Skills, and/or Abilities Required: • Strong experience in Java / Golang programming, React (Good to have), Kafka, AWS (Other cloud experience is considered). • Willingness to learn and work on Golang. • Ability to manage projects and processes independently with limited supervision • Advanced knowledge of applicable work area • Ability to situationally adapt and understand new technology/processes as per business requirement • Knowledge of a variety of the field's concepts, practices, and procedures • Ability to work constructively and independently under stress and pressure in a fast paced, multi-tasking environment • Ability to manage competing priorities while producing high quality work • Ability to interact positively and openly with colleagues and external business contacts, with strong verbal and written communication skills • Strong organization and time-management skills with the ability to meet reasonable deadlines • Strong knowledge of programming languages and software basics • Strong knowledge of relevant software development tools including version control, build processes, debuggers, and test frameworks Educational/Vocational/Previous Experience Recommendations: • Bachelor’s degree in related field or equivalent business experience • 8+ years of relevant experience Working Conditions: • Pune (Hybrid)

• Design and execute ABM plays across acquisition, competitive displacement, and named accounts • Build and manage tiered target account lists using data sources like Demandbase, ZoomInfo, and intent signals • Translate strategy into clear, actionable weekly plans (accounts, plays, owners) • Orchestrate multi-channel campaigns including paid media, outbound sequences, direct mail, events, and executive roundtables • Partner cross-functionally with Sales, SDRs, Demand Gen, and Digital teams to drive coordinated account engagement • Map buying committees within target accounts to refine messaging and outreach • Own reporting on pipeline sourced/influenced, account engagement, and campaign performance

• Partner with leaders, including executives, on employee relations, performance management, and organizational effectiveness • Provide guidance on employment laws, HR policies, and best practices across U.S. and international teams • Handle employee relations matters (terminations, investigations, reductions, difficult conversations) • Manage HRIS data, reporting, and compliance requirements • Support and improve HR programs, training, and key initiatives